Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic
Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(2), 675; https://doi.org/10.3390/su12020675
Received: 30 November 2019 / Revised: 27 December 2019 / Accepted: 9 January 2020 / Published: 16 January 2020
Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently, no research analyzing the influencing factors for consumers’ preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants’ preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.
View Full-Text
Keywords:
bio-based apparel; choice based conjoint analysis; psychographic indicators; bioplastic; preferences; covariates
▼
Show Figures
Figure 1
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Klein, F.F.; Emberger-Klein, A.; Menrad, K. Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic. Sustainability 2020, 12, 675.
Show more citation formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
