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Journal: Sustainability, 2020
Volume: 12
Number: 7952

Article: Using the Social Influence of Electronic Word-of-Mouth for Predicting Product Sales: The Moderating Effect of Review or Reviewer Helpfulness and Product Type
Authors: by Sangjae Lee and Joon Yeon Choeh
Link: https://www.mdpi.com/2071-1050/12/19/7952

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