Review Reports

Round 1

Reviewer 1 Report

This paper presents an important issue and understanding of the perception of consumers/users continue to use social media platforms for financial transactions mainly for shopping purposes. 

The following points outlines some suggestions/comments for the authors' consideration to improve the paper. 

• Perceived Enjoyment (PE): what constitutes PE in the context of this study? Possible contributing factors towards PE may be outlined (through the literature) to explain why consumers/users feel the enjoyment of using the financial transaction function through their favorite social media platforms?
• It is noted that the authors designed the research model based on the integration of two main theories, TAM and ECT; an additional theory (Push-Pull Theory) might be considered, particularly when assessing Perceived Ubiquity (PU); although PU is based on the concept of anytime and anywhere to access SMPs, it is important to note that the financial function through SMPs is available in the shops; hence the cooperation between shops and the SMPs is critical to encourage consumers/users' intent to use the service; thus, Push-Pull Theory provides the foundation of the interaction among shops, SMPs, and consumers/users
• It is noted that the research participants were mainly in the age group of 18 to 39 which accounted for 96.5% of the sample; would this be a limitation? The outcomes of the study would have to be specifically under the age group rather than a generalized finding (i.e. applicable to all); was the sample selection on purpose for this age group? If so, it needs to be clearly stated in the "Methods" section and outlines the rational behind it

The paper is well constructed with a systematic flow through. I have no questions regarding the results generated from SEM tests. 

Author Response

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Author Response File: Author Response.pdf

Reviewer 2 Report

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Comments for author File: Comments.pdf

Author Response

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Author Response File: Author Response.pdf

 

Round 2

Reviewer 2 Report

Please see my report

Comments for author File: Comments.pdf

Author Response

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Author Response File: Author Response.pdf