Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Round 1

Reviewer 1 Report

As written in this manuscript, this study tried to clarify what kind of destination image do 'TikTok' short videos convey to potential tourists in Chengdu, China as an example especially. I can judge this kind of research question has unique novelty as an academic research and a kind of social meaning.。

I can also judge the literature review is well organized and methodologies are appropriate。

However, the description of results, discussions and conclusion must be improved.

First, several figures and tables must be revised as follows. And the author(s) should revise the text according to the revision of the figures and tables.

Table 1: The reason why the ranking of "High-frequency words" is compiled with every ten word is unclear. For instance, I cannot understand the reason why the words " Rise in Price (20)" and "Self-help (20)" are divided into different group.

Table 2 ： The alignment sequence between the text and Table 2 should be equalized.

Table 3: The author(s) should explain the difference of bracket shapes in Table3 with a footnote and so forth.

Figure 2 and Figure 3: The author(s) should explain the meaning of these diagrams. I cannot understand the meanings of color, presence and absence of lines, thickness of lines, positioning of words and so forth.

Table 4: I recommend this table should be remake as a dendrogram. Also, the author(s) should explain the meanings in this table more precisely in the text.

Secondly, the author(s) should define the research questions clearly and discussion should be made in order to verify the questions. I will judge the author(s) do not make a discussion according to the research questions and results in the manuscript. I can also say that “5.1. Theoretical Implications" and "6.2. Practical Implications " can be moved into "1. Introduction ".

Lastly, I will write small findings in order to improve this manuscript.

1. L201 " Diagram 2 and Diagram 3"  --- "Figure 2 and Figure 3".
2. L261 "5. Conclusions and Discussions"   --- "5. Discussions and Conclusions"
3. L281 "6.2" --- "5.2"
4. L290 "6.3" --- "5.3" 

Author Response

Thanks for review's kind work, please see the attachment.

Author Response File: Author Response.pdf

Reviewer 2 Report

It is an interesting paper and it is very original to analyze the TikTok social network for being a recent and powerful social media. The wording is clear, adequately supported by citations or data, and the results have been clearly stated. I would only make two suggestions:

• The sections on conclusions and theoretical and management implications could be extended a bit. Drilling down on the implications is a possibility.
• Check for a little misprint.

In general, little else should be indicated.

Author Response

Thanks for reviewer's kind work, please see the attachment.

Author Response File: Author Response.pdf

Round 2

Reviewer 1 Report

I can judge the second version is well revised.

for instance, I can understand the research question of this paper clearly and figures and tables became more understandable. Also, the discussions were written more precisely comparing to the first version.

Considering these revisions, I will judge this manuscript can be accepted in present form.