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Article

Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona

Faculty of Economics and Business, Open University of Catalonia (Universitat Oberta de Catalunya), 39-43 Tibidabo Ave., 08035 Barcelona, Spain
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Sustainability 2020, 12(13), 5229; https://doi.org/10.3390/su12135229
Received: 27 May 2020 / Revised: 17 June 2020 / Accepted: 24 June 2020 / Published: 27 June 2020
(This article belongs to the Special Issue Digital Markets and the Consumer)
Peer-to-peer, two-sided digital marketplaces are reshaping the way in which consumers exchange products and interact with brand value propositions, particularly in the travel and tourism industry. Within the dynamics of these marketplaces, pricing approaches are of the utmost importance; yet, in contrast to conventional digital marketplaces, prices are set by non-professional vendors who are also consumers. We contribute to research on the topic by examining pricing within a single peer-to-peer, two-sided marketing platform: Airbnb. We use a large dataset covering accommodation listed by non-professional hosts in Barcelona, Spain. We identify a range of intrinsic and extrinsic attributes of the value propositions of Airbnb peer-to-peer accommodation, which enables us to explain differences in price levels. The paper offers evidence that higher accommodation prices are best explained by guests’ preference for the intrinsic functional qualities of the value proposition; and that the systematic interaction of valence and volume of online reviews can produce a crucial impact on pricing. View Full-Text
Keywords: peer-to-peer; digital marketplace; pricing; Airbnb; consumer peer-to-peer; digital marketplace; pricing; Airbnb; consumer
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MDPI and ACS Style

Lladós-Masllorens, J.; Meseguer-Artola, A.; Rodríguez-Ardura, I. Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona. Sustainability 2020, 12, 5229. https://doi.org/10.3390/su12135229

AMA Style

Lladós-Masllorens J, Meseguer-Artola A, Rodríguez-Ardura I. Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona. Sustainability. 2020; 12(13):5229. https://doi.org/10.3390/su12135229

Chicago/Turabian Style

Lladós-Masllorens, Josep, Antoni Meseguer-Artola, and Inma Rodríguez-Ardura. 2020. "Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona" Sustainability 12, no. 13: 5229. https://doi.org/10.3390/su12135229

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