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Article

The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism

1
Department of Hospitality and M.I.C.E. Marketing Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan
2
Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan
3
Department of Tourism, Meiho University, Pingtung 912, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(12), 4943; https://doi.org/10.3390/su12124943
Received: 31 May 2020 / Revised: 14 June 2020 / Accepted: 15 June 2020 / Published: 17 June 2020
(This article belongs to the Collection Cultural Crossovers and Social Sustainability)
This paper explores the impact of low-carbon service operations on responsible tourist behavior within sustainable cultural tourism. A proposed conceptual framework is used to examine this largely ignored situation through the case study of Xiao Liuqiu Island. The small island in Taiwan reveals a previously understudied phenomenon in sustainable island tourism. The psychological processes connecting cultural and cross-cultural experiences with sustainable tourism are explored using primary and secondary data collected through in-depth interviews of domestic tourists and online reviews of foreign tourists, respectively. Data analysis reveals the significant result that sustainable island tourism comprises two important elements: a supply and a demand side of a destination. The supply side describes low-carbon service operations—which include food, lodging, and ecological tourist activities—while the demand side reflects tourist behaviors—expressed through cognition, emotion, and motivation as well as authenticity. In addition, this paper makes an important contribution to management by emphasizing the need for careful attention to tourism psychology, particularly in natural and ecological environments that use tourism as a marketing strategy in cultural ecosystems services (CES). View Full-Text
Keywords: cultural tourism; low-carbon operations; psychological process; responsible behavior; small island; sustainable tourism cultural tourism; low-carbon operations; psychological process; responsible behavior; small island; sustainable tourism
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MDPI and ACS Style

Chang, S.-H.; Hernández-Díaz, R.J.; Lo, W.-S. The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism. Sustainability 2020, 12, 4943. https://doi.org/10.3390/su12124943

AMA Style

Chang S-H, Hernández-Díaz RJ, Lo W-S. The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism. Sustainability. 2020; 12(12):4943. https://doi.org/10.3390/su12124943

Chicago/Turabian Style

Chang, Shu-Hsien, R. J. Hernández-Díaz, and Wei-Shuo Lo. 2020. "The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism" Sustainability 12, no. 12: 4943. https://doi.org/10.3390/su12124943

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