Next Article in Journal
When Culture Materializes: Societal Dynamics in Resilience of Social-Ecological Systems in the Case of Conch Management on Abaco, The Bahamas
Previous Article in Journal
Strategic Assessment and Economic Evaluation: The Case Study of Yanzhou Island (China)
Open AccessArticle

Nutrition Labeling Schemes and the Time and Effort of Consumer Processing

1
Administration Department, Universidad Católica de la Santísima Concepción, oncepción 4090541, Chile
2
Departamento de Administración, Facultad de Economía y Negocios, Universidad de Chile, Santiago 8330015, Chile
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(4), 1079; https://doi.org/10.3390/su11041079
Received: 23 December 2018 / Revised: 31 January 2019 / Accepted: 13 February 2019 / Published: 19 February 2019
Guideline Daily Amount (GDA) and nutrition tables are the most used front-of-pack (FOP) nutrition labeling schemes in the world; however, they are hard to process considering the nutritional knowledge, effort, and time needed for interpretation. Consumers spend little time and effort evaluating food products. Consumers are selective, and FOP nutrition labeling schemes should be too. Recent studies have shown that warning messages—a new FOP nutrition labeling scheme—improves consumers’ ability to correctly identify less-healthy products. This study proposes that warning messages are also easier to process. Using eye-tracking, this study demonstrates that warning messages require less processing effort and time than GDA and nutrition tables. This study also shows that females process warning messages easier than males. Additionally, this study found no significant differences between physically active and inactive consumers in their processing of warning messages. The results are robust across product categories and brands. View Full-Text
Keywords: front-of-pack nutrition labeling schemes; warning messages; eye-tracking; consumer processing front-of-pack nutrition labeling schemes; warning messages; eye-tracking; consumer processing
Show Figures

Figure 1

MDPI and ACS Style

Alonso-Dos-Santos, M.; Quilodrán Ulloa, R.; Salgado Quintana, Á.; Vigueras Quijada, D.; Farías Nazel, P. Nutrition Labeling Schemes and the Time and Effort of Consumer Processing. Sustainability 2019, 11, 1079.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop