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Article

About Intentions to Donate for Sustainable Rural Development: An Exploratory Study

by 1,2,* and 3,4
1
Agrifood Research and Technology Centre of Aragon (CITA), Montañana Avenue, 930, 50059 Zaragoza, Spain
2
Agrifood Institute of Aragon (CITA-University of Zaragoza), Montañana Avenue, 930, 50059 Zaragoza, Spain
3
Faculty of Economics and Business, University of Zaragoza, Gran Vía Street, 2, 50005 Zaragoza, Spain
4
Environmental Sciences Institute (IUCA), University of Zaragoza, Pedro Cerbuna Street, 2, 50009 Zaragoza, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(3), 765; https://doi.org/10.3390/su11030765
Received: 20 November 2018 / Revised: 8 January 2019 / Accepted: 28 January 2019 / Published: 1 February 2019
(This article belongs to the Special Issue Rural Population and Social Sustainability)
The Theory of Planned Behaviour (TPB) was used to investigate factors affecting the intention of citizens to donate money altruistically for sustainable rural development projects in Spain. To achieve this aim, individuals’ attitudes, subjective norms and perceived behavioural control have been considered; also, Azjen’s model was further extended to include additional elements: Moral norms, past behaviour, knowledge and some background factors. Respondents completed an online questionnaire assessing domains elaborated in the extended TPB model. Hierarchical multiple regression analysis revealed support for the model. Attitudes, injunctive norms, perceived behavioural control, moral norms, past behaviour, crowdfunding knowledge, age and employment condition were found to have positive and significant influence on intentions to donate. Theoretical and applied implications of the results are discussed, highlighting important considerations for public policy. View Full-Text
Keywords: pro-rural behaviour; altruistic behaviour; money donation; theory of planned behaviour pro-rural behaviour; altruistic behaviour; money donation; theory of planned behaviour
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MDPI and ACS Style

Pérez y Pérez, L.; Egea, P. About Intentions to Donate for Sustainable Rural Development: An Exploratory Study. Sustainability 2019, 11, 765. https://doi.org/10.3390/su11030765

AMA Style

Pérez y Pérez L, Egea P. About Intentions to Donate for Sustainable Rural Development: An Exploratory Study. Sustainability. 2019; 11(3):765. https://doi.org/10.3390/su11030765

Chicago/Turabian Style

Pérez y Pérez, Luis, and Pilar Egea. 2019. "About Intentions to Donate for Sustainable Rural Development: An Exploratory Study" Sustainability 11, no. 3: 765. https://doi.org/10.3390/su11030765

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