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Journal: Sustainability, 2019
Volume: 11
Number: 7094
7094
Article: Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth
Authors: by Mihaela Constantinescu, Andreea Orindaru, Andreea Pachitanu, Laura Rosca, Stefan-Claudiu Caescu and Mihai Cristian Orzan
Link: https://www.mdpi.com/2071-1050/11/24/7094

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