Next Article in Journal
Composting of Vegetable Waste Using Microbial Consortium and Biocontrol Efficacy of Streptomyces Sp. Al-Dhabi 30 Isolated from the Saudi Arabian Environment for Sustainable Agriculture
Next Article in Special Issue
Analysing the Environmental Values and Attitudes of Rural Nepalese Children by Validating the 2-MEV Model
Previous Article in Journal
The Role of Consumers’ Perceived Security, Perceived Control, Interface Design Features, and Conscientiousness in Continuous Use of Mobile Payment Services
Previous Article in Special Issue
Cognitive Reflection and General Mental Ability as Predictors of Job Performance
Open AccessArticle

We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom

Department of Psychology, University of Bath, Claverton Down, Bath BA2 7AY, UK
Sustainability 2019, 11(23), 6844;
Received: 25 October 2019 / Revised: 26 November 2019 / Accepted: 26 November 2019 / Published: 2 December 2019
(This article belongs to the Special Issue Psychology of Sustainability and Sustainable Development)
Animal agriculture is implicated as a major cause of greenhouse gas emissions, animal suffering and public health problems. This survey asked 1000 UK meat-eaters about their beliefs about vegetarian and vegan diets, and their intended consumption of meat and animal products one month in the future. One in six intended to reduce their meat consumption in the next month, and 14% intended to reduce their consumption of animal products. The majority agreed that vegetarian and vegan diets are ethical, good for the environment and healthy. The majority also agreed that both vegetarianism and veganism were socially acceptable. However, there were three consistent negative beliefs about vegetarian and vegan diets: that they are difficult, that they are not enjoyable and that they are expensive. Moreover, perceptions of vegan diets were significantly more negative than perceptions of vegetarian diets on most aspects. Significant differences in perceptions of each diet were observed between genders and by age. It is argued that most meat-eaters agree with the ethical and environmental arguments in favour of vegetarianism/veganism but do not follow these diets because of practical reasons relating to taste, price and convenience. New alternatives to animal products are discussed as a possible way to address these practical barriers. Finally, the case is made for more research on developing high-quality, low-cost and widely available animal product alternatives. View Full-Text
Keywords: vegetarian; vegan; attitudes; consumer behaviour; meat reduction vegetarian; vegan; attitudes; consumer behaviour; meat reduction
Show Figures

Figure 1

  • Externally hosted supplementary file 1
    Description: The anonymised dataset is available open access
MDPI and ACS Style

Bryant, C.J. We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom. Sustainability 2019, 11, 6844.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

Search more from Scilit
Back to TopTop