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The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

1
Department of International Business and Trade, Kyung Hee University, Seoul 02447, Korea
2
Department of International Business and Trade, College of Politics and Economics Kyung Hee University, Seoul 02447, Korea
3
The International Trade Research Center at Kyung Hee University, Seoul 02447, Korea
4
Department of Convergence of Climate and Environmental Studies, Sookmyung Women’s University, Seoul 04310, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(9), 3044; https://doi.org/10.3390/su10093044
Received: 29 July 2018 / Revised: 24 August 2018 / Accepted: 25 August 2018 / Published: 27 August 2018
The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships between destination social responsibility, tourists’ emotions and their satisfaction, through the lens of corporate social responsibility. A model is empirically tested with a sample of 359 random foreign tourists visiting Hoi An, Vietnam. The results indicate that all destination social responsibility dimensions, including economic, environmental, legal–ethical, and philanthropic responsibilities significantly enhance tourists’ emotions, while only legal–ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction. View Full-Text
Keywords: destination social responsibility; tourists’ emotions; tourist satisfaction; Hoi An; Vietnam destination social responsibility; tourists’ emotions; tourist satisfaction; Hoi An; Vietnam
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MDPI and ACS Style

Tran, H.A.T.; Hwang, Y.S.; Yu, C.; Yoo, S.J. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability 2018, 10, 3044. https://doi.org/10.3390/su10093044

AMA Style

Tran HAT, Hwang YS, Yu C, Yoo SJ. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability. 2018; 10(9):3044. https://doi.org/10.3390/su10093044

Chicago/Turabian Style

Tran, Huynh A.T., Yun S. Hwang, Cheon Yu, and Seung J. Yoo. 2018. "The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions" Sustainability 10, no. 9: 3044. https://doi.org/10.3390/su10093044

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