Most Asian countries are experiencing escalating air pollution and other environmental challenges. Many political measures, such as regulations and promotional subsidies, have not proved effective or efficient due to a lack of governance. The reason for this may come from the historical and cultural background of government-led economies. Due to the top-down approach to sustainable development, most private sector companies, as well as the general population, do not participate voluntarily in meeting these new challenges. In order for these Asian countries to become leaders in the new global trend towards green growth, this paper examines the Asian values of guānxì
to facilitate the interrelationship between public and private sectors, and proposes an Asian public–private partnership model with five structural principles, three functional propositions, and seven procedural factors. Using these governance elements, Asian governments should create, maintain, and utilize the progression of guānxì
from acquaintance via trust to loyalty. Through this stepwise approach, Asian governments could construct an innovative virtuous circle to create value based on network management, which is the ultimate paradigm of sustainable development.
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