Next Article in Journal
Transient Impact Analysis of High Renewable Energy Sources Penetration According to the Future Korean Power Grid Scenario
Next Article in Special Issue
Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness
Previous Article in Journal
Iron Corrosion: Scientific Heritage in Jeopardy
Previous Article in Special Issue
An Analysis of the Sustainable Development of Environmental Education Provided by Museums
Article Menu
Issue 11 (November) cover image

Export Article

Open AccessArticle
Sustainability 2018, 10(11), 4139; https://doi.org/10.3390/su10114139

A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals

Master & Doctoral Program, Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 640, Taiwan
*
Author to whom correspondence should be addressed.
Received: 9 October 2018 / Revised: 8 November 2018 / Accepted: 8 November 2018 / Published: 10 November 2018
Full-Text   |   PDF [2441 KB, uploaded 10 November 2018]   |  

Abstract

Fashionable clothes resource suppliers are directly linked with resource consumers through the Internet, thus replacing the traditional model. With fashionable clothes as the products for renting, this study helps relevant enterprises understand the factors influencing consumers’ adoption of renting and their attitude and behavioral intention towards clothes renting. Taking the theory of planned behavior as the theoretical foundation, this study thus adopts the technology acceptance model (TAM), the innovation diffusion theory (IDT), the structural equation model (SEM), and the collected information to develop a research methodology that is both theoretical and practical. According to the research results, compatibility matters the most in driving consumers to have a positive assessment and perception of online clothes renting in terms of behavior and attitude. Additionally, personal innovativeness has significant effects and can help relevant enterprises find their target markets. In terms of subjective norm, interpersonal relationship also has a significant influence, showing that consumers today pay much more attention to friends’ information sources. The self-efficacy of the perceived behavioral control also has a noticeable impact. Therefore, relevant enterprises need to consider the operability of online clothes renting to prevent consumers from feeling frustrated in their ability to use it, thus reducing their use intention. View Full-Text
Keywords: theory of planned behavior (TPB); technology acceptance model (TAM); diffusion of innovations (DOI); clothing rental theory of planned behavior (TPB); technology acceptance model (TAM); diffusion of innovations (DOI); clothing rental
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
SciFeed

Share & Cite This Article

MDPI and ACS Style

Tu, J.-C.; Hu, C.-L. A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals. Sustainability 2018, 10, 4139.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top