Charging Ahead: Perceptions and Adoption of Electric Vehicles Among Full- and Part-Time Ridehailing Drivers in California
Abstract
1. Introduction
- Vehicle purchase discount (instant rebate at point of sale): The fixed instant vehicle price reduction at the point of sale applied to all customers.
- Tax credit: A fixed credit that is applied after the vehicle is sold, directly reducing the amount of tax owed by any customer.
- Credit for charging infrastructure (charging credit): A fixed monetary incentive or prepaid allowance provided to offset the cost of EV charging equipment. This type of credit is aimed at individuals, businesses, or property owners who install charging infrastructure. It can help cover charging equipment costs.
- Charging discount: A reduction in the cost of charging an EV, typically offered to encourage EV adoption, manage the energy demand, or promote equitable access to charging infrastructure.
- Income-based instant rebate at point of sale: An instant rebate available at the time of purchase, based on income eligibility. We define it as the ratio of the vehicle purchase discount relative to the driver household income.
- Vehicle price-based instant rebate at point of sale: An instant rebate available at the time of purchase, based on the labeled vehicle price. We define it as the ratio of the vehicle purchase discount relative to the vehicle price.
- Income-based tax credit: A tax benefit where the amount of the credit varies based on the taxpayer’s income. We define it as the ratio of the tax credit relative to the driver household income. Typically, lower-income individuals or households receive a larger credit, while higher-income earners receive a smaller credit or none at all.
- Vehicle price-based tax credit: A tax incentive where the amount of the credit depends on the price of the vehicle being purchased. We define it as the ratio of the tax credit relative to the vehicle price. For instance, lower-priced vehicles receive a larger credit, encouraging affordability and broader access. Higher-priced vehicles receive a smaller credit or no credit at all.
- Fuel cost offset: Estimated savings in charging costs resulting from the offered charging discount.
- Vehicle price-based charging credit: The ratio of the charging credit relative to the vehicle price. A type of incentive for charging that varies based on the price of the EV a driver owns, leases, or rents. We define it as the ratio of the charging credit relative to the driver household income. For instance, low-income drivers receive higher financial support on EV charging [17].
2. Literature Review
2.1. EV Adoption Among the General Population and TNC Drivers
2.2. Full- and Part-Time TNC Driver EV Adoption
2.3. Full- and Part-Time TNC Driving Patterns and Concerns
2.4. Research Gaps and Methodological Limitations
3. Methodology
3.1. Stated Preference Survey Implementation
3.2. Expert Interviews
3.3. Small Group Discussions with Full-Time Drivers
3.4. Driver Survey Analysis
3.5. Binomial Discrete Choice Model Specification
3.6. Methodological Summary and Limitations
4. Results and Discussion
4.1. The Descriptive Summary of the Driver Survey
4.1.1. Demographics
4.1.2. Households and Children
4.1.3. Driving Patterns, Mileage, and Charging Access
4.1.4. Earnings and Expenses
4.1.5. Driver Tenure and Vehicle Ownership
4.1.6. EV and EV Charging Perceptions
4.2. Baseline Choice Models (Model Set 1)
4.2.1. Baseline Applied to All Drivers
4.2.2. Comparison of Baseline Models: Full- vs. Part-Time Drivers
4.2.3. Discussion of Variable Nonlinearity
4.3. Policy-Adjusted Models (Model Set 2)
4.3.1. Vehicle-Related Incentives (Model Set 2-1)
4.3.2. Vehicle- and Charging-Related Incentives (Model Set 2-2)
4.3.3. Comparison of Model Set 2-1 and Model Set 2-2
4.4. Policy Simulations and Implications
5. Conclusions
5.1. EV Adoption Predictors
5.2. Incentive Effects on EV Adoption
5.3. Quantitative and Qualitative Finding Divergence
5.4. Limitations and Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
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Model Set One (1) (Baseline) | Model Set Two (2) (Policy-Adjusted) | |||
---|---|---|---|---|
Model Set 2-1 | Model Set 2-2 | |||
SP Questions Utilized | Q1, Q2 (No Incentive) | Q3, Q4 (Incentives Available) | ||
Key Variables | Demographics | Age, Gender, Education, Income, Housing Type, etc. | ||
Contextual Attributes | Time to Find the Closest Fast Charging Station Level 2 Charger Availability Closest Fast Charging Station from Home | |||
EV Characteristics | New/Used Purchasing Cost, Leasing Cost, Rental Cost EV Range 0 to 80% Fast Charging Time 100-mile Fast Charging Cost | |||
EV Incentives | -- | Purchase Discount Tax Credit | Purchase Discount Tax Credit Charging Credit Charging Discount EV Trip Bonus | |
Study Sample | All Drivers Full-Time Drivers Part-Time Drivers |
Original Choice Set | Original Selection Set | New Choice Set(s) | New Selection Set | |
---|---|---|---|---|
Vehicle 1 chosen | ||||
Vehicle 2 chosen | ||||
Neither chosen |
Full Model | Reduced Model | |||
---|---|---|---|---|
Model Type | Standard Logit | Cross-Validated Lasso | Standard Logit | Cross-Validated Lasso |
Number of Variables | 51 | 35 | ||
Significant Variables | 19 | 34 | 22 | 34 |
McFadden’s | 0.3093 | 0.3079 | 0.3055 | 0.3054 |
Test Set Accuracy | 75.46% | 75.93% | 76.39% | 76.39% |
Category | Variable | Coefficient |
---|---|---|
Constant | -- | −6.3469 *** |
EV experience and charging access | Home charging availability | 1.5492 *** |
EV history | 1.6593 *** | |
Income and TNC income | TNC as main income source | 1.2404 *** |
Income | 1.9092 *** | |
Log income | −4.819 *** | |
Housing conditions | Using EV and own home | 2.0217 *** |
Housing value | −3.9073 *** | |
Log housing value | 22.7081 *** | |
Own home | −19.7481 *** | |
Attached single-family home | −0.6513 *** | |
Detached single-family home | −0.9107 *** | |
Apartment building | 0.2544 *** | |
Driving patterns | Weekly TNC hours | 5.2324 *** |
Age times weekly TNC hours | −9.8606 *** | |
Highly urban operation | −0.6405 *** | |
Vehicle mileage | −0.8362 ** | |
Vehicle mileage squared | 1.2227 *** | |
Driver tenure squared | −1.4184 *** | |
Age effects | Age | 82.0725 *** |
Age squared | −143.9289 *** | |
Age cubed | 82.6014 *** | |
Vehicle costs, range, and fast charging time | Current vehicle price squared | 8.8913 *** |
Current vehicle price cubed | −10.43 *** | |
Purchase price | −1.1133 *** | |
Leasing cost | −1.6054 *** | |
Rental cost | −1.5825 *** | |
EV range | 1.012 *** | |
Fast charging time 0 to 80% | −0.967 *** | |
Fast charging distance from home | 0.1808 * | |
Driver socio-demographics | Asian | 0.9579 *** |
Hispanic | 0.8169 *** | |
White | 0.5933 *** | |
Female | 0.3798 *** | |
Married | 0.2601 *** |
Full-Time Model (546 “Pseudo” Drivers) | Part-Time Model (533 “Pseudo” Drivers) | |
---|---|---|
Model Type | Cross-Validated Lasso ( ) | Cross-Validated Lasso () |
Number of Variables | 35 | 35 |
Significant Variables | 28 | 27 |
McFadden’s | 0.3696 | 0.3701 |
Test Set Accuracy | 78.81% | 79.59% |
Category | Variable | Coefficient (Full-Time) | Coefficient (Part-Time) | Wald Diff |
---|---|---|---|---|
Constant | -- | 3.6933 | −10.2686 *** | 9.72 *** |
EV experience and charging access | Home charging availability | 1.49 *** | 1.99 *** | 8.5 *** |
EV history | 1.43 *** | 2.82 *** | 55.15 *** | |
Income and TNC income | TNC as main income source | 0.95 *** | 1.69 *** | 15.53 *** |
Income | 10.14 *** | −4.27 *** | 233.33 *** | |
Log income | −27.57 *** | 7.73 *** | 150 *** | |
Housing conditions | Using EV and own home | 2.45 *** | 2.23 *** | 0.4 |
Housing value | −4.3576 ** | −2.1001 | 0.85 | |
Log housing value | 3.059 | 28.0854 *** | 3.13 * | |
Own home | −0.84 | −25.76 ** | 4.15 ** | |
Attached single-family home | −0.29 | −1.33 *** | 16.06 *** | |
Detached single-family home | −1.07 *** | −1.06 *** | 0 | |
Apartment building | 0.3246 ** | 0.0241 | 2.19 | |
Driving intensity | Weekly TNC hours | 4.02 ** | −1.13 | 5.97 ** |
Highly urban operation | −0.2574 ** | −1.0998 *** | 26.14 *** | |
Age times weekly TNC hours | −7.79 *** | −0.96 | 3.65 * | |
Vehicle mileage | −1.6438 *** | −0.914 | 0.89 | |
Vehicle mileage squared | 2.0307 *** | 1.2326 ** | 0.86 | |
Driver tenure squared | −0.3194 | −2.3404 *** | 27.47 *** | |
Age effects | Age | 68.39 *** | 90.22 *** | 1.26 |
Age squared | −118.94 *** | −172.39 *** | 2.72 * | |
Age cubed | 65.37 *** | 103.64 *** | 4.65 ** | |
Vehicle costs and range | Current vehicle price squared | 5.5621 *** | 10.1301 *** | 4.64 ** |
Current vehicle price cubed | −8.0805 *** | −10.3091 *** | 0.88 | |
Purchase price | −0.53 | −2.03 *** | 7.51 *** | |
Leasing cost | −1.79 *** | −1.97 *** | 0.12 | |
Rental cost | −1.4 *** | −2.12 *** | 1.88 | |
EV range | 1.57 *** | 0.78 ** | 2.78 * | |
Fast charging time (0 to 80%) | −1.10 *** | −1.09 *** | 0.00 | |
Fast charging distance from home | 0.1014 | 0.1276 | 0.02 | |
Driver socio-demographics | Asian | 1.07 *** | 0.92 *** | 0.36 |
Hispanic | 0.44 *** | 1.71 *** | 29.58 *** | |
White | 0.75 *** | 0.46 *** | 2.21 | |
Female | 0.90 *** | −0.07 | 20.72 *** | |
Married | 0.46 *** | 0.15 | 3.21 * |
Variable | Coefficient (All Drivers) | Coefficient (Full-Time) | Coefficient (Part-Time) | |
---|---|---|---|---|
Model performance metrics | Model type | Cross-validated Lasso () | Cross-validated Lasso () | Cross-validated Lasso () |
Number of observations | 837/1047 | 425/536 | 412/511 | |
Significant variables | 37 out of 63 | 43 out of 63 | 35 out of 63 | |
McFadden’s | 0.3291 | 0.5073 | 0.4716 | |
Test set accuracy | 73.33% | 75.68% | 71.72% | |
Purchase discounts | Purchase discount | 3.2747 | −3.1563 | 0 |
Income-based instant rebate | 1.2727 | 11.7468 *** | 0.3998 | |
Price-based instant rebate | −0.1144 | 2.1946 *** | −2.1353 *** | |
Purchase discount squared | 0.0779 | 2.5303 | 3.2921 * | |
Log purchase discount | −7.5589 ** | 0 | −6.6354 | |
High purchase discount | −0.9762 *** | −0.5215 ** | −1.0006 *** | |
Tax credits | Tax credit | −2.5541 | −3.7501 | 0 |
Income-based tax credit | −1.5854 * | −5.0081 ** | −6.6339 *** | |
Price-based tax credit | 3.2568 *** | 3.7386 *** | 1.334 | |
Tax credit squared | 2.5657 * | 3.7159 ** | 4.6275 ** | |
Log tax credit | 0.1722 | −0.3306 | 0.4794 | |
High tax credit | −0.9289 *** | −0.1071 | −2.9294 *** |
Variable | Coefficient (All Drivers) | Coefficient (Full-Time) | Coefficient (Part-Time) | |
---|---|---|---|---|
Model performance metrics | Model type | Cross-validated Lasso | Cross-validated Lasso | Cross-validated Lasso |
Number of observations | 837/1047 | 425/536 | 412/511 | |
Significant variables | 37 out of 61 | 47 out of 61 | 43 out of 61 | |
McFadden’s | 0.3277 | 0.5056 | 0.4885 | |
Test set accuracy | 73.33% | 77.48% | 70.71% | |
Purchase discounts | Purchase discount | 3.2125 *** | 1.3423 * | 7.0379 *** |
Income-based instant rebate | 1.5433 * | 8.3958 *** | 3.0699 *** | |
Price-based instant rebate | 0.4097 | 1.5546 ** | −0.7149 | |
Log purchase discount | −7.8016 *** | −4.6556 ** | −20.6165 *** | |
High purchase discount | −0.8937 *** | −0.5094 ** | −1.1176 *** | |
Tax credits | Income-based tax credit | −0.8459 | −1.137 | −3.4044 *** |
Charging incentives | Charging credit | −1.14 *** | 0.6258 | −3.0813 *** |
Fuel cost offset | 0.2425 | −0.3294 | 1.8793 *** | |
Price-based charging credit | 1.3121 *** | 2.3798 *** | 0.6442 | |
Log charging credit | 2.8424 *** | −2.1537 * | 9.5909 *** |
Model Set | McFadden’s | Test Accuracy | McFadden’s Improvement | Test Accuracy Improvement | |
---|---|---|---|---|---|
All Drivers | Set 2-1 | 0.3291 | 73.33% | −0.0014 | 0 |
Set 2-2 | 0.3277 | 73.33% | |||
Full-Time | Set 2-1 | 0.5073 | 75.68% | −0.0016 | 0.018 |
Set 2-2 | 0.5057 | 77.48% | |||
Part-Time | Set 2-1 | 0.4716 | 70.71% | 0.0169 | 0.0303 |
Set 2-2 | 0.4885 | 73.74% |
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Share and Cite
Ju, M.; Martin, E.; Shaheen, S. Charging Ahead: Perceptions and Adoption of Electric Vehicles Among Full- and Part-Time Ridehailing Drivers in California. World Electr. Veh. J. 2025, 16, 368. https://doi.org/10.3390/wevj16070368
Ju M, Martin E, Shaheen S. Charging Ahead: Perceptions and Adoption of Electric Vehicles Among Full- and Part-Time Ridehailing Drivers in California. World Electric Vehicle Journal. 2025; 16(7):368. https://doi.org/10.3390/wevj16070368
Chicago/Turabian StyleJu, Mengying, Elliot Martin, and Susan Shaheen. 2025. "Charging Ahead: Perceptions and Adoption of Electric Vehicles Among Full- and Part-Time Ridehailing Drivers in California" World Electric Vehicle Journal 16, no. 7: 368. https://doi.org/10.3390/wevj16070368
APA StyleJu, M., Martin, E., & Shaheen, S. (2025). Charging Ahead: Perceptions and Adoption of Electric Vehicles Among Full- and Part-Time Ridehailing Drivers in California. World Electric Vehicle Journal, 16(7), 368. https://doi.org/10.3390/wevj16070368