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Article

The Impact of Carbon Trading Market on the Layout Decision of Renewable Energy Investment—Theoretical Modeling and Case Study

1
Jiaxing Hengchuang Electric Power Design & Institute Co., Ltd., Jiaxing 314100, China
2
School of Economics and Finance, Xi’an Jiaotong University, Xi’an 710049, China
3
School of Economics, Xi’an University of Finance and Economics, Xi’an 710003, China
*
Author to whom correspondence should be addressed.
Energies 2025, 18(15), 3950; https://doi.org/10.3390/en18153950
Submission received: 28 May 2025 / Revised: 14 July 2025 / Accepted: 18 July 2025 / Published: 24 July 2025

Abstract

The Carbon Emissions Trading System (ETS) serves as a market-based mechanism to drive renewable energy (RE) investments, yet its heterogeneous impacts on different stakeholders remain underexplored. This paper treats the carbon market as an exogenous shock and develops a multi-agent equilibrium model incorporating carbon pricing, encompassing power generation enterprises, power transmission enterprises, power consumers, and the government, to analyze how carbon prices reshape RE investment layouts under dual-carbon goals. Using panel data from Zhejiang Province (2017–2022), a high-energy-consumption region with 25% net electricity imports, we simulate heterogeneous responses of agents to carbon price fluctuations (CNY 50–250/ton). The results show that RE on-grid electricity increases (+0.55% to +2.89%), while thermal power declines (–4.98% to −15.39%) on the generation side. Transmission-side RE sales rise (+3.25% to +9.74%), though total electricity sales decrease (−0.49% to −2.22%). On the consumption side, RE self-generation grows (+2.12% to +5.93%), yet higher carbon prices reduce overall utility (−0.44% to −2.05%). Furthermore, external electricity integration (peaking at 28.5% of sales in 2020) alleviates provincial entities’ carbon cost pressure under high carbon prices. This study offers systematic insights for renewable energy investment decisions and policy optimization.

1. Introduction

1.1. Background and Significance of This Study

Global climate urgency has propelled ETS as a pivotal tool for incentivizing low-carbon transitions [1,2]. By internalizing carbon costs, ETS changed the energy structure [3] and reshaped investment incentives for renewable energy (RE)—a critical pathway to decarbonize power systems [4,5]. Yet, RE deployment involves multi-agent coordination (e.g., generators, grid operators, consumers, regulators), whose strategic interactions under carbon constraints remain underexplored. Most studies focus narrowly on single-agent decisions [6,7] or macroeconomic ETS impacts [8,9], neglecting heterogeneous responses across the electricity value chain—a gap limiting policy precision in allocating RE investments spatially and institutionally.
The investment entities defined in this paper focus on traditional power generation enterprises (hereafter referred to as the generation side), power grid companies (the transmission side), and power consumers (the consumption side). Investments in renewable energy by power generation enterprises can reduce pressure on carbon constraints [10] and take advantage of scale for large-scale power generation. Power grid companies can also reduce pressure on carbon constraints through green certificates obtained from renewable energy sources [11] and minimize costs through distributed generation [12]. Electricity consumption companies also have incentives to invest in renewable energy. With the increasingly stringent constraints of carbon trading, the cost of electricity for consumers will gradually rise, but investment in renewable power can greatly reduce the cost of electricity consumption [13]. However, social resources are usually limited, and investment in renewable energy is affected by factor endowments, so there is a systematic game problem in the behavior of different entities investing in renewable energy.
However, current systematic analyses of the game behavior of renewable energy investment entities are still relatively scarce and lack research on heterogeneity, i.e., the relative changes in renewable energy investment and deployment of different entities in the face of increasingly stronger carbon constraints (embodied in this paper as higher carbon prices). Therefore, this paper explores the deployment and decision-making behaviors of renewable energy investment entities (including power generation, transmission, consumption, and government) in the context of dual carbon goals and proposes reasonable policy recommendations and optimization schemes by establishing an equilibrium model and embedding the carbon price in the model. The model will take into account the differences between traditional and renewable energy sources, carbon emission costs, supply and demand, and users’ autonomous choices, as well as simulation and analysis using panel data from 2017 to 2022 of Zhejiang Province, to explore how the carbon trading price affects the relative changes in the investment and deployment of renewable energy of different investment entities in order to comprehensively understand the complexity of investment decisions in renewable energy and provide in-depth theoretical support and policy recommendations for the promotion and application of renewable energy.
In this paper, Zhejiang Province was selected as the empirical case due to its representativeness. Zhejiang Province exemplifies our case context: as China’s top electricity importer (net imports: 25% of consumption in 2022) and a manufacturing hub (electricity use: 579.9 TWh in 2022), it faces acute carbon-reduction pressure. Its energy mix—71.1% thermal power and 29.6% RE in 2022—and reliance on ultra-high-voltage transfers from Western China make it ideal for testing ETS impacts on RE layout optimization. By utilizing 2017–2022 provincial data (Table 1, Table 2 and Table 3), we reveal how external electricity buffers carbon shocks and why RE gains traction under high carbon prices. Its evolving energy mix—thermal power-dominated yet rapidly expanding renewables (29.6% of generation in 2022)—provides an ideal setting to examine heterogeneous entity responses under carbon pricing.
The marginal contributions of this paper are as follows:
(1)
Through the intersection of energy engineering, energy economics, and microeconomics, the equilibrium relationship among the four entities (power generation, transmission, consumption, and government) in the context of carbon trading is constructed, and the Nash equilibrium of investing in renewable power under the optimal decision-making of power generation, transmission, and consumption enterprises is theoretically simulated;
(2)
Taking Zhejiang Province, one of the provinces with the highest energy consumption and net transfer of electricity in China, as a real-life case study, this paper studied the differences and characteristics of renewable energy investment by different investment entities under different carbon prices, providing references for resource allocation for social renewable energy investment.
The remainder of this paper is structured as follows: Section 2 is a literature review, which introduces the development of renewable energy investment and discusses the need for a systematic analysis of the game behavior of renewable energy investment entities. Section 3 is methodology and modeling, where equilibrium model are constructed for each of the four entities: power generation, transmission, consumption, and government to obtain their optimal decisions. Section 4 conducts a simulation analysis using panel data of Zhejiang Province from 2017 to 2022 to investigate how carbon trading price affects the relative changes in renewable energy investment and deployment by different investment entities. We conclude and discuss relevant policy recommendations in Section 5.

1.2. A Literature Review

Data from the National Energy Administration shows that in the first half of this year, the country’s newly installed renewable energy power generation capacity reached 134 million kilowatts, an increase of 24% year-on-year, accounting for 88% of the country’s newly installed power capacity. By the end of July, China’s installed renewable power generation capacity reached 1.68 billion kilowatts, accounting for more than 54% of the total installed power generation capacity. It has built the world’s largest and most complete new energy industry chain. From the perspective of power generation, China’s renewable energy generation amounted to 1.56 trillion kilowatt-hours in the first half of the year, an increase of 22% year-on-year, accounting for about 35.1% of the total power generation. The Renewable Power Generation Costs In 2023 call for renewable power generation to have become the preferred low-cost power generation method.
In the early 2000s, many scholars began to focus on the energy mix and carbon emissions of cities and countries [14,15,16]. Currently, many countries are shifting their energy mix from fossil fuels to renewable energy in order to increase the share of renewable energy in sustainable economic, environmental, and social development and to promote energy transition [17]. The rapid growth of China’s economy has brought great pressure to energy consumption, and many scholars have conducted empirical studies on China’s energy efficiency and carbon emissions [18,19], proposing that vigorously developing clean energy and encouraging the development of advanced energy technology are the main ways to develop a low-carbon economy. According to the National Development and Reform Commission (NDRC), in 2023, China’s energy consumption and carbon emission intensity per unit of GDP decreased by more than 26% and 35%, respectively, compared with 2012, and the output rate of major resources increased by more than 60%. The intensity of energy consumption continues to fall, and the energy structure becomes greener.
Investments in renewable energy aim to reduce carbon emissions to near zero [20]. Yao et al. [21] found that every 10% increase in the rate of renewable energy consumption would reduce carbon emissions by 1.6%. However, there are many barriers to the development of renewable energy, such as grid connection and market absorption [22], and the investment is characterized by a long payback period, large initial investment, and high risk, which makes it difficult to obtain financing for renewable energy projects. To encourage companies to reduce carbon emissions and invest in renewable energy, governments have implemented cap-and-subsidize, a market-based trading system that has been found to be effective [23]. Many scholars’ studies have also shown that government subsidies have a positive effect on renewable energy investment in China in the context of increasingly complex entrepreneurial risks in the clean energy industry [24,25,26].
However, the rapidly expanding subsidy funding gap of renewable power generation and the increasing proportion of wind and solar energy curtailment are issues that need to be considered [27], and it is, therefore, necessary to understand the complex interplay between subsidies, regulation, and the market before granting subsidies to renewable energy [28]. If government subsidies are not flexible enough to adapt to renewable energy development, investment in renewable energy will decrease [29]. In addition to this, the feed-in-tariff (FIT) mechanism, renewable portfolio standard mechanism [30], and advances in energy technology [27] are also beneficial in stimulating renewable energy investment to a certain extent.
Shifting from non-renewable to renewable energy sources is thought to stimulate low-carbon economic growth [31,32], in which clean energy serves as a moderating variable to alleviate the negative impact of industrialization on low-carbon development [33]. Behera et al. [34] used cross-sectional auto-regressive distributed lag (CS-ARDL) estimation to verify that green technology and renewable energy consumption can significantly reduce carbon emissions in both the short and long terms. The government’s renewable energy development plan [35] and market-based regulatory instruments [36] can also play an important role in renewable energy investment. Gonzales et al. [37] found that market integration in Chile increased solar power generation by about 180%, saved 8% on generation costs, and reduced carbon emissions by 5%, spurring new investment in renewable energy power plants.
Introducing a carbon price is an important way to bridge the current renewable energy investment gap [38]. According to the report to the 20th National Congress of the Communist Party of China, improving the carbon emissions trading system is an important step to actively and steadily promote the “dual carbon” goal, which will help accelerate the green transformation of the development mode. Carbon emissions trading uses the carbon price as a signal to enable companies to trade emission permits in the carbon market and achieve their predefined carbon reduction targets [39], guiding and encouraging companies to make green investments. Mo et al. [40] built a real-option-based model on investment decisions to confirm that China’s carbon emissions trading policy can significantly promote wind power investment. According to the Clean Energy Market Monitor report released by the International Energy Agency (IEA), global clean energy deployment reached another record high in 2023, with nearly 540 gigawatts (GW) of newly installed solar photovoltaic and wind power capacity, of which China accounted for more than 60% of the world. Under the carbon emissions trading mechanism, the profit margin of renewable power suppliers and the total installed capacity of renewable power generation will show an upward trend in the future [41].
China’s current carbon trading market is not active and effective, and the proportion of paid allowances is too conservative [42]. And due to the uncertainty of the carbon trading system, carbon prices will fluctuate randomly, which will affect the timing of investment in renewable energy projects [43,44]. Chen et al. [45] argued that renewable and conventional energy are substitutable, and, therefore, investment in renewable energy increases with an increase in the carbon price. Whereas Aflaki and Netessine [46] demonstrated that carbon tax increases the value of renewable energy, but increasing the carbon price may hinder investment in renewable energy.
The development of renewable energy is essentially a multi-party, holistic decision-making process. Yang et al. [47] studied the welfare effect of the game of renewable energy investment subsidies in two adjacent regions. Zhang et al. [48] considered the uncertain cost of renewable energy and used the Cournot Model to model four representative energy suppliers, so that energy suppliers could maximize profits by taking into account local transaction prices. Fang et al. [49] proposed a networked evolutionary game approach, and found that the dynamic quota policy can effectively promote the proportion of wind and solar power generation to increase by simulating the connections between power generation firms under a perfectly competitive market and a monopoly market.
In recent years, computable general equilibrium (CGE) models have been widely used to assess the impact of specific factors on the macroeconomy, energy consumption, and carbon emissions [50,51,52]. For example, Li et al. [53] established a dynamic CGE model to study the impact of the promotion of renewable energy on macroeconomic output. Cui et al. [54] used a dynamic multi-sectoral CGE model to capture the economic and environmental feasibility of reducing renewable electricity curtailment across all economic sectors in China. Mu et al. [55] combined the CGE model with renewable power generation technologies and the labor market, quantifying the scope of job changes brought by renewable energy development in China.
Therefore, the main innovation of this paper is in the research perspective and research methodology. (1) Research perspective: This paper divides renewable energy investors into four aspects: power generation, transmission, consumption, and government; analyzes the overall decision-making behaviors of different investors in the field of renewable energy investment from the aspects of enterprise profit, user utility, and government constraints; and explores the impact of carbon emissions trading on renewable energy power generation. (2) Research methods: This paper establishes a multi-agent equilibrium model for different investors, and the core element of carbon price is embedded in it to more comprehensively analyze the relative changes in renewable energy investment and deployment of different investors under the condition of increasingly strong carbon constraints (reflected in this paper as the carbon price keeps rising), and further explore the mechanism of carbon price on the strategy selection and benefit distribution of different investors.

1.3. Proposed Hypothesis

Based on the theoretical model and empirical data from Zhejiang, this study formulates the following core hypotheses:
Carbon Price Incentive Effect: An increase in carbon price will significantly reduce investment in traditional thermal power, ( Q T H P p t < 0 ), while promoting investment in renewable energy, ( Q R E N p t > 0 ).
Heterogeneity of Entities: The power generation side is the most sensitive to carbon prices, while the consumption side mitigates the cost impact through transfer payments.
Cross-regional Transmission Buffer Effect: The increase in the proportion of purchased electricity can alleviate the cost pressure on local entities under high carbon prices, ( 2 U t i l i t y p t Q t r a n s f e r > 0 ).

2. Methodology and Modeling

This paper aims to examine the fundamental relationships in renewable energy development among the consumption side, transmission side, and generation side (Figure 1) and to construct a general equilibrium model for renewable energy investors under the constraints of dual carbon goals.
This paper embeds the carbon price p t as the core exogenous variable into the equilibrium model to simulate the impact of the carbon trading market on the investment entities. Specifically:
  • Exogenous Setting: The carbon price is determined by the government quota allocation mechanism and market supply and demand, and is not affected by the short-term decision-making of the investment body, so it is regarded as an exogenous parameter in the model (exogenous parameter);
  • Impact transmission mechanism: Changes in carbon prices affect the decisions of the main entities through the following paths:
    -
    Generation side: The carbon trading cost term ( E T S P G in Formula (3)) directly increases the cost of traditional energy;
    -
    Transmission side: The carbon cost is transmitted to the purchase cost through the grid connection price (Formula (13));
    -
    Consumption side: The government transfers the carbon revenue to users (Formula (14)), changing the electricity consumption constraints.
Section 4 quantifies the marginal effect of exogenous shocks by setting carbon price scenarios of CNY 50/100/150/250 per ton.
Overall, this model takes into account the differences between traditional energy and renewable energy, the impact of carbon emission costs, as well as supply–demand relationships and user autonomy. It provides a theoretical framework to guide the development of the power industry.
Additionally, this model incorporates the role of the government in the carbon emissions trading market. Carbon emissions trading implies that the government imposes higher carbon emission costs on traditional energy sources as a form of regulation. According to this model’s framework, the government can use revenues from the carbon market to subsidize users, offsetting the additional costs caused by increased total carbon costs and reduced demand. These subsidies can reduce the financial burden on users, encourage the adoption of renewable energy, and ultimately promote the development of renewable energy.
By constructing a general equilibrium model for renewable energy investors, this paper integrates the interactions and conflicts of interest among the government, transmission companies, and electricity consumers. This model provides a deeper understanding of the complexities involved in renewable energy investment decisions and the government’s role in carbon emissions trading. Moreover, by optimizing this model, more effective renewable energy investment policies can be formulated, fostering the development of renewable energy and achieving environmental goals.

2.1. Generation Side

In this model, the decision-making behavior of power generation enterprises is one of the core links in the low-carbon transformation of the energy system, which requires a comprehensive analysis combining the carbon trading mechanism and energy substitution relationships. Specifically, as the source of energy production, the investment and power generation strategies of power generation enterprises are directly affected by carbon prices, energy costs, and policy orientations, and they need to balance between traditional thermal power and renewable energy power generation.
The core goal of power generation enterprises is to maximize profits, in the process of which they need to cope with both the pressure of carbon emission costs and the economics of energy substitution. Fluctuations in carbon trading prices will directly change the marginal cost of thermal power. When carbon prices rise, thermal power faces higher carbon costs due to its high carbon emission intensity, and its willingness to generate electricity is suppressed. In contrast, renewable energy, with almost no carbon emissions, has a more competitive advantage under the incentive of carbon price signals, prompting power generation enterprises to increase investment in renewable energy.
This paper assumes that power generation enterprises can decide what type of electricity to provide to power transmission enterprises based on market demand and cost considerations and flexibly choose between traditional power generation and renewable energy power generation to meet power generation needs. This study constructs a power generation side model with the goal of maximizing profits, focusing on analyzing the impact of carbon prices on the power generation structure of thermal power and renewable energy. Specifically:
max π P G = P P G Q P G P T H P Q T H P P R E N P G Q R E N P G E T S P G
Here, π P G   represents the profit of power generation enterprises; P P G   denotes the on-grid electricity price faced by these enterprises (assuming that under the dual-carbon goals, renewable energy has achieved grid parity, and according to the optimal decision-making of the power system, the price of thermal power generation should equal that of renewable energy generation), and Q P G stands for the on-grid electricity volume of power generation enterprises. Furthermore, P T H P represents the on-grid price of thermal power; Q T H P   is the on-grid electricity volume of thermal power; P R E N P G is the on-grid price of renewable energy on the generation side; Q R E N P G is the on-grid electricity volume of renewable energy on the generation side, and E T S P G accounts for the carbon market cost of conventional energy on the generation side.
For a typical power generation company, its total electricity output is modeled as a production function based on traditional power generation and renewable energy generation. This paper assumes that the cost structure of power generation companies follows a more generalized Constant Elasticity of Substitution (CES) function. The CES function takes traditional power generation and renewable energy generation as input factors, combining them into total electricity output based on their respective weights and the elasticity of substitution.
This model, incorporating the Constant Elasticity of Substitution (CES) function, can effectively describe the power generation capacity of generation companies to a certain extent. In practical applications, the model can be used to plan production and make decisions based on factors such as market demand and prices, aiming to maximize profits and optimize energy utilization efficiency. Specifically:
s . t . 1   Q P G = α P G δ P G Q T H P ρ P G + ( 1 δ P G ) Q R E N P G ρ P G 1 / ρ P G
Here, α P G is the scale coefficient of the function; δ P G is the share coefficient, and ρ P G is the elasticity of substitution parameter. These coefficients play a crucial role in describing the production function of power generation enterprises and the interrelationships between input factors.
The scale coefficient α P G measures the sensitivity of total output to the scale effects of all input factors. Specifically, α P G represents the rate of change in total output relative to changes in all input factors. For instance, if α P G > 1 , it indicates that total output is more sensitive to changes in input factors, meaning that the total output of power generation enterprises exhibits greater fluctuations in response to variations in input factors. Conversely, if α P G < 1 , it suggests that total output is less sensitive to changes in input factors.
The share coefficient δ P G represents the proportion of different input factors (traditional power generation and renewable energy generation) in the total output. A higher δ P G indicates that a particular input factor contributes more significantly to the total output. For example, if δ P G = 0.5 , it means that traditional power generation and renewable energy generation have equal shares in the total output. If δ P G > 0.5 , it implies that renewable energy generation has a smaller share in the total output, while traditional power generation has a larger share.
The substitution elasticity parameter ρ P G   quantifies the degree of substitutability between different input factors. Specifically, ρ P G   determines the relative substitutability between traditional power generation and renewable energy generation, with ρ P G < 1 . When ρ P G approaches 1, it indicates a higher degree of substitutability between traditional and renewable energy generation, meaning that an increase in renewable energy generation can effectively replace traditional energy generation. Conversely, when ρ P G   is smaller, it reflects a lower degree of substitutability between traditional and renewable energy generation.
These coefficients play a crucial role in the CES function, significantly influencing power generation enterprises’ production planning and decision-making processes. By adjusting the values of these coefficients, power generation enterprises can optimize the utilization ratio of different energy sources to adapt to market demands and cost pressures, thereby achieving the goals of maximizing profits and improving energy utilization efficiency.
In the carbon market, to encourage the reduction in greenhouse gas emissions, the government allocates a certain amount of carbon emission allowances to each enterprise. These allowances can be viewed as a free permit for emitting a specific amount of carbon dioxide. However, if a company’s actual carbon dioxide emissions exceed its allocated free allowances, it must purchase additional allowances to cover the excess emissions. The cost of acquiring these additional allowances is determined by the carbon trading price.
The carbon trading price is determined by market supply and demand dynamics, as well as government regulations on carbon emission policies. If the supply of carbon emission allowances remains stable while demand is low, the carbon trading price is likely to be relatively low. Conversely, if the supply of allowances is insufficient or demand is high, the carbon trading price may rise significantly.
Taking this into account, this paper assumes that carbon trading costs refer to the amount of carbon dioxide emissions generated by thermal power companies during power generation, minus the free carbon emission allowances they receive in the carbon market, with the remainder being the amount payable based on the carbon trading price. This assumption aims to incorporate the economic impact of carbon emissions on thermal power companies and integrate it into the profit maximization model of power generation companies.
s . t . 2   E T S P G = ( Q T H P η F A P G ) p t
E T S P G represents the carbon market cost, where η denotes the carbon emissions per unit of electricity generated, also referred to as the carbon emission factor for thermal power enterprises. F A P G indicates the initial carbon emission allowances allocated to the enterprise for free, and p t represents the unit carbon trading price.
At this point, a local equilibrium model with two constraints has been constructed, which only considers the optimal decision-making of the generation side. To optimize this model, the Lagrangian equation is constructed to derive the demand functions for traditional and renewable energy by power generation companies. This approach enables a more precise determination of the demand for various energy sources, thereby achieving the goal of profit maximization. The constructed Lagrangian equation is as follows:
L = [ P P G Q P G P T H P Q T H P P R E N P G Q R E N P G E T S P G ] + λ 1 { Q P G α P G δ P G Q T H P ρ P G + 1 δ P G Q R E N P G ρ P G 1 ρ P G } + λ 2 E T S P G Q T H P η F A P G p t
λ 1 and λ 2 represent the Lagrange multipliers. By taking the partial derivatives of the Lagrange equation with respect to Q P G , Q T H P , and Q R E N P G , as well as λ 1 and λ 2 , and setting them equal to zero, the boundary conditions for the optimal solution can be derived.
By eliminating the multipliers through substitution and simplification, the demand function for Q T H P with respect to P T H P ,   P P G ,   p t η , Q P G can be obtained as follows:
Q T H P = α P G ρ P G δ P G P P G P T H P + p t η 1 1 ρ P G Q P G
Similarly, the demand function for Q R E N P G with respect to P R E N P G , P P G , and Q P G can be obtained as follows:
Q R E N P G = α P G ρ P G ( 1 δ P G ) P P G P R E N P G 1 1 ρ P G Q P G
By solving the system of constraints and the two demand functions derived from the above equations, we can obtain the optimal decision for the power generation sector.

2.2. Transmission Side

When determining power procurement strategies, transmission companies need to consider their own resource and technological advantages. They should comprehensively evaluate the pros and cons of purchasing electricity versus building their own renewable energy generation facilities based on demand conditions. This approach aims to achieve the dual objectives of economic benefits and sustainable development.
Specifically, to maximize the profits of transmission companies, the following factors should be considered: electricity procurement costs, electricity sales revenue, and renewable energy generation costs.
Electricity Procurement Costs: Transmission companies must account for the costs of purchasing electricity, whether through agreements with power generation companies or market transactions. These costs should also factor in transmission losses and the volume of electricity transmitted (Due to the positive correlation between the amount of electricity transmission and the line loss. Because line loss usually does not directly affect the optimal decision of renewable energy investment and power generation, but it will affect the profit of manufacturers. Line loss refers to the energy loss caused by wire impedance, electrical equipment loss, and environmental factors during power transmission. Even though line loss is a practical problem in the power transmission process, in some models we can ignore it, especially when looking for the optimal decision. However, this paper does not directly measure the line loss, but implicitly couples the line loss rate through the CES function. The core is that in the CES production function, transmission firms obtain less electricity QPG from power plants and self-produced renewable electricity QREN_PT than they sell QPT. The missing part is the line loss. The line loss parameters are reflected by α_PT, the calibration after the model is substituted into the actual data). Procurement costs have a direct impact on the profitability of transmission companies.
Electricity Sales Revenue: Transmission companies generate revenue by delivering electricity to large-scale consumers or distributing it to end consumers. This revenue depends on the selling price, which is determined by agreements with consumers or prevailing market prices. Thus, sales revenue is a critical component of the profit equation.
Renewable Energy Generation Costs: For transmission companies that build their own renewable energy facilities, generation costs must also be considered. These include construction and operational expenses, costs of accessing renewable resources, equipment depreciation, and maintenance.
In summary, the profit maximization of transmission companies can be achieved by calculating the difference between electricity sales revenue and the combined costs of electricity procurement and renewable energy generation. Balancing these factors and identifying an optimal business model and operational strategy will enhance the profitability and sustainability of transmission companies.
Specifically, the profit maximization function for the transmission enterprise is
max π P T = P P T Q P T P P G Q P G P R E N P T Q R E N P T P t r a n s f e r Q t r a n s f e r
Here, we introduce some symbols to represent different variables. First, we denote the transmission enterprise’s profit as π P T , where P P T represents the transmission enterprise’s selling electricity price, and Q P T represents the transmission enterprise’s electricity sales volume. For the power generation enterprise, P P G denotes the electricity price of the power generation enterprise, and Q P G denotes the electricity sales volume of the power generation enterprise, as defined in the previous section. Additionally, P R E N P T and Q R E N P T represent the transmission enterprise’s renewable energy generation price and the transmission enterprise’s renewable energy generation volume, respectively.
In practical applications, the transmission enterprise’s own renewable energy generation cost can be used as an indicator for P R E N P T . This is because renewable energy generation on the transmission side is typically part of the transmission enterprise’s operations, which can directly supply its own renewable energy generation to power users. Therefore, P R E N P T can directly represent the transmission enterprise’s renewable energy generation cost.
Considering the optimization objective, transmission companies can optimize their procurement and generation strategies under the given constraints to maximize profits and achieve more sustainable development in the renewable energy sector. The specific constraints are similar to those for power generation companies.
For a typical transmission company, the total amount of electricity transmitted is a production function based on the electricity purchased from power generation companies and the renewable energy generation on the transmission side. This paper assumes that the transmission company’s costs follow a general CES function. The CES function takes electricity purchased from generation companies and renewable energy generation on the transmission side as input factors.
This CES function model can effectively describe the transmission capacity of transmission companies to a certain extent. In practical applications, this model can be used for production planning and decision-making, considering factors such as market demand and prices, with the goal of maximizing profits and optimizing energy utilization efficiency. Specifically:
s . t . Q P T = α P T δ P T P G Q P G ρ P T + δ P T R E N Q R E N P T ρ P T + δ P T t r a n Q t r a n s f e r ρ P T 1 / ρ P T
The scale coefficient α P T , share coefficients δ P T P G ,   δ P T R E N ,   δ P T t r a n , and substitution elasticity parameter ρ P T have similar meanings to the corresponding parameters on the generation side, and, thus, will not be explained here.
At this point, this paper has developed a profit-maximization local equilibrium model with constraints. This model focuses exclusively on the optimal decision-making on the transmission side. To optimize this model, this paper uses the Lagrangian equation method to derive the demand functions for electricity procurement and renewable energy generation by transmission companies. The constructed Lagrangian equation is as follows:
L = P P T Q P T P P G Q P G P R E N P T Q R E N P T P t r a n s f e r Q t r a n s f e r + θ Q P T α P T δ P T P G Q P G ρ P T + δ P T R E N Q R E N P T ρ P T + δ P T t r a n Q t r a n s f e r ρ P T 1 ρ P T
where θ is the Lagrange multiplier. By taking the partial derivatives of the Lagrangian function with respect to Q P T , Q P G , Q R E N P T , and Q t r a n s f e r , and also with respect to θ\thetaθ, and setting them equal to zero, the boundary conditions for the optimal solution can be obtained.
By using the elimination method for the equations, substituting, eliminating the multipliers, and simplifying, the demand function for Q P G with respect to P P T , P P G , and Q P T can be derived.
Q P G = α P T ρ P T δ P T P G P P T P P G 1 1 ρ P T Q P T
Similarly, the demand function for Q R E N P T with respect to P R E N P T , P P T , and Q P T can be derived.
Q R E N P T = α P T ρ P T δ P T R E N P P T P R E N P T 1 1 ρ P T Q P T
Similarly, the demand function for Q t r a n s f e r with respect to P t r a n s f e r , P P T , and Q P T can be derived.
Q t r a n s f e r = α P T ρ P T δ P T t r a n P P T P t r a n s f e r 1 1 ρ P T Q P T
The demand functions for renewable energy generation, electricity procurement from the generation side, and external electricity in this model reflect the power supply options and cost factors that transmission companies consider during the decision-making process.
The renewable energy generation demand function describes the factors that the transmission company considers when selecting renewable energy generation methods. This function can be expressed as Q R E N P T = f ( P P T , P R E N P T , Q P T ) , where Q R E N P T represents the demand for renewable energy by the transmission company. By optimizing this demand function, the transmission company can determine an appropriate renewable energy generation strategy to maximize economic benefits.
The demand function for purchasing electricity from the generation side describes the decision-making process of the transmission company when buying electricity. This function can be expressed as Q P G = g P P T , P P G , Q P T , where P P T represents the electricity sale price of the transmission company; Q P T represents the electricity sale volume, and P P G represents the generation-side feed-in tariff. By optimizing this demand function, the transmission company can determine an appropriate purchasing strategy to reduce procurement costs and support profit maximization.
Finally, the demand function for purchasing external electricity describes the decision-making process of the transmission company when acquiring electricity from outside sources. This function can be expressed as Q t r a n s f e r = g P P T , P t r a n s f e r , Q P T , where P P T represents the electricity sale price of the transmission company; Q P T represents the electricity sale volume, and P t r a n s f e r represents the price of external electricity.

2.3. Consumption Side

In the electricity supply model, the behavior of energy consumers is crucial, as they will make investment decisions based on energy prices, policies, and the feasibility of renewable energy. The acceptance of renewable energy by consumers will be influenced by factors such as the economic benefits, environmental benefits, and reliability of supply. By understanding the behavior and strategies of energy consumers, it will be easier to predict changes in market demand and consumption patterns, providing valuable insights for power system planners and policymakers.
The overall utility of energy consumers comes from the electricity purchased and the self-invested renewable energy generation. It is assumed that the utility of electricity enterprises follows a general CES (Constant Elasticity of Substitution) function. The CES function takes the purchased electricity from the transmission company and the self-generated renewable energy on the consumption side as input factors. Based on the values of weights and substitution elasticity, the two are combined to form total utility. Specifically:
max U t i l i t y = α P C δ P C Q P T ρ P C + ( 1 δ P C ) Q R E N P C ρ P C 1 / ρ P C
In this model, the total utility of the electricity user is denoted as U t i l i t y , and the scale effect parameter α P C can be set to 1, as it does not affect the renewable energy investment decisions. The share coefficients δ P C and substitution elasticity parameter ρ P C have similar meanings to the corresponding parameters on the generation side, and, thus, will not be explained here.
For electricity consumers, this paper assumes that the constraint they face is a relatively fixed electricity cost (usually restrictive, as electricity consumers need to bear other costs outside the model in addition to electricity costs). This means that when making electricity consumption decisions, users need to consider both the cost of purchasing electricity and the cost of self-built power generation to minimize the total electricity cost. The total electricity cost consists of two components: the cost of purchasing electricity from transmission companies and the cost of self-built renewable energy generation.
Additionally, it should be noted that the cost of carbon trading has already been reflected in the electricity transmission price. Consumers have comprehensively considered these factors in their electricity usage decisions to minimize the total electricity cost while meeting their electricity demand. This approach helps to promote the development of renewable energy and achieve a balance between economic benefits and environmental sustainability. Specifically:
s . t . P P C Q P C = P P T Q P T + P R E N P C Q R E N P C
P P C Q P C can be understood as the overall constraint, where P P C represents the average electricity price, and Q P C represents the total electricity consumption. P P T refers to the electricity sale price from the grid side, and Q P T is the corresponding amount of electricity sold. P R E N P C represents the unit generation cost of distributed renewable energy on the consumption side, and Q R E N P C is the corresponding generation amount. In practical applications, the renewable energy generation cost of the electricity-consuming enterprise itself can be used as the measure for P R E N P C , since consumption-side renewable energy generation typically belongs to the electricity-consuming enterprise itself. This portion of electricity demand can be directly met by the enterprise’s own renewable energy generation. Therefore, P R E N P C can be directly represented as the renewable energy generation cost of the electricity-consuming enterprise.
At this point, we have constructed a local equilibrium model with utility maximization. This model only considers the optimal decision-making on the consumption side. To optimize this model, we can employ the method of constructing a Lagrange equation to solve for the demand functions for self-generated renewable energy and purchased electricity. In this study, we adopt a monotonic transformation form of the CES utility function, which does not alter the shape of the indifference curves and, thus, does not affect optimal consumption choices. The Lagrange equation constructed thereafter is as follows:
max U t i l i t y = δ P C Q P T ρ P C + ( 1 δ P C ) Q R E N P C ρ P C 1 / ρ P C ρ P C L = δ P C Q P T ρ P C + ( 1 δ P C ) Q R E N P C ρ P C + ε P P T Q P T + P R E N P C Q R E N P C P P C Q P C
In this context, ε is the Lagrange multiplier. To solve the Lagrange equation, we take the partial derivatives of Q P T and Q R E N P C , as well as ε , and set them equal to zero. This gives us the boundary conditions for the optimal solution. By eliminating the multiplier through substitution, simplification, and rearrangement of the equations, we can derive the demand function for Q P T as a function of P P T ,   P R E N P C , P P C , and Q P C :
By using the elimination method for the equations, substituting, eliminating the multipliers, and simplifying, the demand function for Q P T with respect to P P T , P P G , and Q P T can be derived.
Q P T = δ P C P P T ω P P C Q P C δ P C ω P P T 1 ω + ( 1 δ P C ) ω P R E N P C 1 ω
Similarly, the demand function for Q R E N P C with respect to P P T , P R E N P C , P P C , and Q P C can be derived.
Q R E N P C = 1 δ P C P R E N P C ω P P C Q P C δ P C ω P P T 1 ω + ( 1 δ P C ) ω P R E N P C 1 ω
The demand functions for renewable energy generation and electricity purchased from the transmission side in this model reflect the electricity consumers’ considerations of supply options and cost factors during the decision-making process.
First, the demand function for renewable energy generation describes the factors that electricity consumers consider when choosing renewable energy generation methods. This function can be expressed as Q R E N P C = f ( P R E N P C , Q P C , P P C , P P T ) , where Q R E N P C represents the electricity consumer’s demand for renewable energy. By optimizing this demand function, electricity consumers can determine an appropriate renewable energy generation strategy to maximize their benefits.
Secondly, the demand function for electricity purchased from the transmission side describes the decision-making process of electricity consumers in purchasing electricity. This function can be expressed as Q P T = g ( P P T , P P C , Q P C , P R E N P C ) , where P P T represents the electricity sales price of the transmission company; Q P C   denotes the total electricity consumption of the electricity consumer, and P P C is the average electricity cost for the consumer. By optimizing this demand function, electricity consumers can determine an appropriate electricity purchasing strategy to reduce procurement costs and support their goal of profit maximization.
In summary, the demand functions for renewable energy generation and purchased electricity essentially reflect the economic and cost factors considered by electricity consumers when formulating their electricity supply strategies. By optimizing these functions, electricity consumers can develop optimal self-investment generation and electricity-purchasing strategies to achieve the dual goals of maximizing utility and promoting sustainable development.

2.4. Government Side

The government functions as an institutional designer and market facilitator within the carbon trading framework, rather than an exogenous entity imposing unilateral mechanisms. This role aligns with global carbon market paradigms (e.g., EU ETS, California Cap-and-Trade), where governments establish rules and incentive structures, while market forces determine carbon price dynamics. Key functions include the following parameters:
(1)
Institutional Infrastructure:
Governments define emission caps, allocation rules (e.g., free allowances vs. auctions), and compliance mechanisms. These parameters are embedded in the model as policy levers (e.g., initial allowance allocation F A P G ), reflecting institutional choices rather than exogenous shocks;
(2)
Revenue Recycling Mechanism:
Carbon market revenues ( R e v E T S ) are redistributed to mitigate distributional impacts, consistent with tax-neutrality principles. For example,
P T = ϕ · R e v E T S , ϕ 0,1 ,
where P T denotes Transfer Payment, and ϕ represents the recycling rate—a policy variable adjustable to regional priorities (e.g., subsidizing consumers or renewable investments). This design accommodates heterogeneous fiscal strategies across markets (e.g., China’s sectoral subsidies vs. EU’s innovation funds);
(3)
Dynamic Policy Adjustment:
Governments may introduce time-varying constraints to simulate policy evolution:
Q R E N a g e n t k t · Q t o t a l
p t p m i n , p m a x
Such constraints capture adaptive policy making observed in mature carbon markets (e.g., UK’s carbon price support).
In the above analysis, the equilibrium carbon price ( p t ) emerges from market interactions (supply–demand balance in allowances), not government decree. Regulatory interventions (e.g., supply adjustments) are modeled as comparative statics.
This indicates that the model possesses cross-market applicability. By treating government actions as parametric choices (e.g., ϕ , k t ), this framework generalizes to diverse institutional contexts.
This section mainly discusses China’s carbon market mechanism.
Based on the above analysis, we assume that the government, constrained by its dual carbon goals, will implement a carbon emissions trading mechanism. This mechanism will impose higher costs on the consumption of traditional energy sources, referred to as carbon emissions trading costs, while simultaneously generating revenue for the government through the carbon trading system. According to the principle of tax neutrality in economics, we assume that the government reallocates all revenue generated by carbon pricing to subsidize the energy consumption side, i.e., the electricity-using enterprises in this model. This aims to support the development of renewable energy while mitigating economic losses. The government’s transfer payments will influence the decision-making of electricity-using enterprises, thus altering their constraints as described, specifically:
s . t . P P C Q P C = P P T Q P T + P R E N P C Q R E N P C E T S P G
Clearly, E T S P G > 0 ; thus, P P T Q P T + P R E N P C Q R E N P C > P P C Q P C . This indicates that, under the consideration of government transfer payments, the total electricity consumption on the consumption side will exceed the scenario without transfer payments. The new demand function can be rewritten as
Q P T = δ P C P P T ω P P C Q P C + E T S P G δ P C ω P P T 1 ω + ( 1 δ P C ) ω P R E N P C 1 ω
Q R E N P C = 1 δ P C P R E N P C ω P P C Q P C + E T S P G δ P C ω P P T 1 ω + ( 1 δ P C ) ω P R E N P C 1 ω
In the CES function, the substitution elasticity parameter satisfies < ρ P C < 1 , and 1 1 ρ P C = ω > 0 . Given E T S P G > 0 , it can be proven that Q P T and Q R E N P C   under the premise that government transfer payments are greater than Q P T and Q R E N P C , without government transfer payments. This demonstrates that transfer payments promote both renewable and traditional energy consumption, which reflects the income effect in economics.
Furthermore, we can assume that the government provides varying levels of support for renewable energy investments across the generation, transmission, and consumption sectors. Since the generation and transmission sectors are relatively centralized in renewable energy production, while the consumption sector primarily involves distributed renewable energy production, their generation costs differ. This differentiation may lead the government to formulate policies with distinct orientations.
In this model, we can assume that government-supported enterprises face lower costs or are permitted to invest in renewable energy. For renewable energy generation not supported by the government, we can impose restrictive conditions by setting their corresponding constraints (of course, it is not necessary to add these constraints, but we can add individual equations or even none in different research needs) to zero. For example, the following three equations represent the constraints that need to be added to the overall decision equation system when the government restricts renewable energy generation in the generation, transmission, and consumption sectors, respectively:
Q R E N P G = 0
Q R E N P T = 0
Q R E N P C = 0

2.5. Participate in Overall Decision Making

By simultaneously solving the equations from the above subsections, we can comprehensively consider the strategic interactions among different stakeholders, including the generation, transmission, consumption sectors, and the government. This allows us to study the overall game behavior and strategies, and further explore the game outcomes and the distribution of benefits among participants.
In addition, this paper assumes that there are certain constraints on the total amount of renewable energy. For example, the total amount of renewable energy for power generation, transmission, and consumption must not exceed the overall constraint. Such constraint settings help us focus on the economic benefits of power generation between different entities. The following are the renewable energy constraints:
Q R E N T ¯ = a g e n t Q R E N a g e n t
Here, a g e n t represents the set of different renewable energy investment entities, and a g e n t = P G , P T , P C , Q R E N T ¯ represents the overall constraint.
Through the analysis of the general equilibrium model, we can obtain the strategic choices and benefit distribution among various participants in renewable energy investments. The government can formulate more effective policy measures based on the model results to promote the development and adoption of renewable energy. Meanwhile, other participants, such as power generation companies, transmission companies, and electricity consumers, can also optimize their respective decisions and actions according to the model outcomes to maximize their benefits.
In summary, studying the general equilibrium model can help us better understand the relationships and interactions among renewable energy investment entities, thereby providing scientific support for policymakers to formulate effective policies and for participants to devise optimized strategies.

2.6. Price Endogenization and Market Equilibrium

In the equilibrium model, electricity prices, as the core price signal, should be endogenously determined within the market equilibrium process. This paper abandons the traditional exogenous setting of electricity prices and constructs a dynamic iterative algorithm to achieve endogenous determination of electricity prices.

2.6.1. Market Clearing Conditions

The equilibrium prices P P G (generation-side on-grid price) and P P T (transmission-side selling price) are determined by solving the following excess demand system:
(1)
Generation Market Clearing:
E D P G ( P P G , P P T ) = Q P G s u p p l y ( P P G ) Q P G d e m a n d ( P P G , P P T ) = 0
where Q P G s u p p l y —the supply function of the grid-connected electricity provided by power generation enterprises—is derived from Formulas (5) and (6). Q P G d e m a n d —the demand function for electricity by the transmission company for the power generation company—is given by Formula (10).
Q P G d e m a n d = α P T ρ P T δ P T P G P P T P P G 1 1 ρ P T Q P T
(2)
Transmission Market Clearing:
E D P T ( P P T ) = Q P T s u p p l y ( P P T ) Q P T d e m a n d ( P P T ) = 0
where Q P T d e m a n d —the electricity demand function of power users for the electricity supply from transmission enterprises—incorporates government transfers:
Q P T d e m a n d = δ P C P P T ω P P C · Q P C + λ s u b E T S P G δ P C ω · P P T 1 ω + ( 1 δ P C ) ω · P R E N P C 1 ω

2.6.2. Dynamic Price Adjustment Algorithm

We implement Walrasian tâtonnement to solve the nonlinear system:
P P G ( k + 1 ) = P P G ( k ) + α P G · E D P G ( P P G ( k ) , P P T ( k ) ) P P T ( k + 1 ) = P P T ( k ) + α P T · E D P T ( P P T ( k ) )
Parameters:
-
Convergence thresholds: ϵ = 10 5 ;
-
Price adjustment speeds: α P G = 0.2 , α P T = 0.1 (calibrated to Zhejiang’s elasticity data);
-
Initial values: P P G ( 0 ) = P P G Z J ¯ = 0.4153 CNY/kWh, P P T ( 0 ) = P P T Z J ¯ = 0.5953 CNY/kWh.

2.6.3. Convergence Validation (Zhejiang Case, p t = C N Y   50 / t o n )

Table 4 demonstrates rapid convergence within 5 iterations.The fifth iteration met the convergence requirement because the excess electricity demands ( E D P G and E D P T ) decreased to minimal levels (0.5 GWh and 0.4 GWh, respectively), and the maximum price change m a x was only 0.0002. This indicates that the electricity market reached near-equilibrium: the generation-side and transmission-side prices ( P P G and P P T ) stabilized at 0.4348 CNY/kWh and 0.6077 CNY/kWh with negligible further adjustments, satisfying the model’s termination criteria. Furthermore, during the process of achieving equilibrium, P P G and P P T increased by 4.7% and 2.1% respectively.

2.6.4. Carbon Price Pass-Through Effects

Under the endogenous electricity price system, the transmission path of the carbon price shock is significant:
P P G p t = 0.78 ( t = 8.24 ) P P T p t = 0.41 ( t = 2.17 )
(*** p < 0.01, * p < 0.05; fixed-effects model on Zhejiang 2017–2022 panel data)
The endogenized prices reveal that carbon price increases induce larger P P G (↑ 30.2% at CNY 250/ton) and P P T (↑ 17.4%) adjustments compared with exogenous models. And renewable generation rises by 2.89% (vs. 0.55% exogenously) due to sharper price incentives.
The above analysis endogenizes the price through the market clearing conditions ( E D P G = 0 , E D P T = 0 ). The data from Zhejiang Province is only used for initialization and iteration. It verifies that the price converges to the equilibrium point driven by the model, thereby making the research conclusion more persuasive.

3. Case Study of Zhejiang Province

3.1. Electricity Consumption in Zhejiang Province

This study uses actual data from Zhejiang Province for a case analysis, aiming to explore its renewable energy transition strategies in the process of achieving the dual carbon goals. Zhejiang Province was selected as the research object mainly for the following reasons:
First, Zhejiang Province’s representativeness in achieving dual carbon goals makes it an ideal case for studying renewable energy transition. As one of China’s major electricity-consuming provinces, Zhejiang’s electricity consumption reached 619.2 billion kilowatt-hours in 2023, reflecting a year-on-year growth of 6.78%. Particularly in the manufacturing sector, electricity consumption increased to approximately 345 billion kilowatt-hours, with an 8.74% growth rate. This significant increase highlights the province’s active trend in industrial upgrading, especially in high-tech and high-value-added fields such as photovoltaic equipment production.
Despite being an economic powerhouse in China, Zhejiang has a relatively low energy self-sufficiency rate and heavily depends on imported clean energy. In 2022, the province generated 435 billion kilowatt-hours of electricity locally, while importing 161.5 billion kilowatt-hours from other provinces, with net power imports accounting for approximately 25% of its total electricity consumption. This imported electricity is primarily transmitted through ultra-high voltage (UHV) AC and DC hybrid technologies from neighboring provinces and regions, making Zhejiang a typical beneficiary of the West–East Electricity Transmission Project. Faced with the dual pressures of carbon emission reduction and energy structure adjustment, Zhejiang Province has demonstrated how policies and market mechanisms can drive renewable energy investment, a topic explored in depth in this study.
Second, the electricity consumption structure and data availability in Zhejiang Province provide a solid foundation for this study. The province relies heavily on thermal power generation while continuously increasing efforts to promote renewable energy, offering a reliable basis for modeling the behaviors of renewable energy investment entities. In 2022, Zhejiang’s thermal power generation reached 306.2 billion kilowatt-hours, while renewable energy generation amounted to 128.7 billion kilowatt-hours, accounting for approximately 29.6% of the province’s total electricity generation. Utilizing this real-world data enables the simulation of how different carbon emissions trading prices affect investment strategies, thereby ensuring the scientific robustness and practical relevance of the research findings.
Finally, Zhejiang Province boasts abundant wind and solar energy resources, coupled with its advantageous location along China’s eastern coast, which positions it as having immense potential for exploring large-scale clean energy utilization. By deeply analyzing Zhejiang’s energy transition pathways, valuable insights can be provided to other regions, while also offering robust data support for achieving the nation’s dual carbon goals. This study comprehensively considers Zhejiang’s energy demand, energy structure, policy environment, and renewable energy development potential, aiming to provide scientific evidence and strategic recommendations for energy transition under the dual carbon objectives.

3.2. Data and Sources

The selection of the research period (2017–2022) was based on the following considerations:
(1)
Policy Continuity: Since 2017, Zhejiang Province has been piloting a provincial carbon market. After the launch of the national carbon market in 2021, a “dual-track parallel” mechanism was formed, providing a unique sample for analyzing the impact of policy transition periods;
(2)
Data Completeness: This period covers the critical stage of Zhejiang’s energy structure transformation (Figure 2), with the installed capacity of renewable energy increasing by 156% and the dependence on thermal power decreasing by 12%. It can fully reflect the dynamic changes in investment layout;
(3)
Stability Requirements: Long-term data (6 years) can reduce estimation deviations caused by policy lags and enhance the reliability of model calibration (see Table 1, Table 2 and Table 3).
Using the model above, this section simulates the decision-making problem of renewable energy investment entities under the dual-carbon goal constraints, taking Zhejiang Province’s actual data from 2017 to 2022 as an example. The main data used in this study and their sources can be found in Table 1, Table 2 and Table 3.
Furthermore, to examine the impact of the COVID-19 pandemic on the results, we conducted a time-series regression as follows:
(1)
Pre-Pandemic: 2017–2019;
(2)
Pandemic: 2020–2021 (periods of significant disruption and recovery);
(3)
Post-Pandemic (Early): 2022 (acknowledging ongoing effects, but major lockdowns eased in China).
The potential impact of this pandemic will be discussed in the concluding part of Section 3.3.

3.3. Simulation Results

Based on the current data, this study calibrated the model to solve for exogenous parameters and simulated the changes in renewable energy generation and other data for various renewable energy investors as the carbon emissions trading price increased from CNY 50 to CNY 100, 150, and 250/ton. Detailed results are presented in Figure 3.
In terms of power generation, overall, when the carbon emissions trading price increases, the online electricity quantity provided by power generation enterprises will decrease, and the reduction will become more pronounced as the carbon price rises. The online electricity price for power generation enterprises will also increase, with the increase becoming more significant as the carbon price increases.
From the perspective of the power generation structure, the decrease in thermal power generation is more evident, but the online electricity volume of renewable energy increases as the carbon price rises. For example, using the simulated data for 2022, when the carbon emissions trading price increases from CNY 50 to CNY 100, 150, and 250/ton, the online electricity volume of power generation enterprises decreases by 3.56%, 6.51%, and 11.17%, while the online electricity price rises by 8.91%, 16.81%, and 30.24%. The thermal power generation decreases by 4.98%, 9.06%, and 15.39%, and the renewable energy online electricity volume increases by 0.55%, 1.24%, and 2.89%.
This is because the increase in carbon prices leads to higher carbon trading costs for power generation enterprises. Thermal power generation faces greater carbon emission pressure, and under the same electricity supply, the revenue obtained from providing each unit of electricity decreases. The income effect brought about by the rising carbon price causes a decrease in the online electricity provided by power generation enterprises, with the impact being particularly evident for thermal power. However, due to the substitution effect of renewable energy generation, the online electricity quantity provided by power generation enterprises increases as the carbon price rises, though the increase is smaller than the decrease in thermal power generation. This is because renewable energy generation on the power generation side involves network losses, and its benefits are not significant in high carbon price scenarios.
It is also noteworthy that when the carbon price increases from CNY 50/ton to CNY 100, 150, and 250/ton, the carbon trading costs borne by power generation enterprises will rise by 80.09%, 145.63%, and 246.07%, respectively. This is because the increase in carbon trading costs is not greater than the increase in carbon price, which includes the effects of both income and substitution effects.
Comparing the power generation situation of power generation enterprises under different carbon price scenarios across different years, the overall trend of these variables remains consistent. It can be concluded that as the carbon price rises, the power generation volume of power generation enterprises is significantly suppressed, while at the same time, the renewable energy generation volume increases.
In terms of transmission, overall, as the carbon emissions trading price increases, the sales volume of transmission enterprises decreases, with the reduction degree increasing as the carbon price rises. The sales price of electricity from transmission enterprises will also increase, and the extent of the increase will be proportional to the rise in carbon price. For example, using the 2022 simulation data, when the carbon emissions trading price increases from CNY 50 to CNY 100, 150, and 250/ton, the transmission enterprises’ sales volume decreases by 0.49%, 1.05%, and 2.22%, while the electricity sales price increases by 5.32%, 9.89%, and 17.37%, respectively. The renewable energy generation and external electricity sales increase by 3.25%, 5.86%, and 9.74%, respectively.
The reason for this is that the increase in carbon price leads to a reduction in the amount of electricity fed into the grid by power generation enterprises and an increase in the grid electricity price. This, in turn, raises the cost for transmission enterprises to purchase electricity from local power generation companies, and the resulting income effect causes transmission enterprises to reduce the supply of electricity. However, due to the substitution effect of renewable energy generation and external clean energy generation, as the carbon price rises, transmission enterprises’ renewable energy and external electricity purchases increase.
By comparing the electricity transmission situation of transmission enterprises under different carbon price scenarios across different years, the overall trend of these variables remains consistent. It is evident that as the carbon price increases, the transmission volume of transmission enterprises will decrease. However, under the same constraints, the renewable energy electricity and external electricity purchased by transmission enterprises will increase. This is because both of these sources typically come from clean energy generation, which faces relatively low carbon cost pressure.
In terms of electricity consumption, generally, when the carbon price increases, the overall utility on the demand side will decrease under the same electricity consumption constraint. The extent of the decrease will increase with the rising carbon price. Additionally, the renewable energy generation on the demand side will increase, and the increase will be more pronounced as the carbon price rises. Taking the simulated data from 2022 as an example, when the carbon price increases from CNY 50 to CNY 100, 150, and 250/ton, the overall utility on the demand side decreases by 0.44%, 0.95%, and 2.05%, respectively, while the renewable energy generation on the demand side increases by 2.12%, 3.73%, and 5.93%.
The reason for this is that the rise in carbon prices leads to a decrease in the electricity sold by the transmission companies, which reduces the total electricity purchased by the demand side, thus decreasing the utility. At the same time, due to the increase in the electricity price from transmission companies, under the substitution effect, the renewable energy generation on the demand side increases, which leads to an increase in the utility of the demand side. However, when considering both effects, the substitution effect is smaller than the income effect, and ultimately, the overall utility on the demand side decreases.
Comparing the electricity consumption data of the demand side under different carbon price scenarios for various years, the overall trend remains consistent. It can be concluded that when the carbon price increases, the total utility of electricity consumers decreases, while renewable energy generation increases.
Finally, combining the data from Table 1 and Table 2, it can be observed that during the 2017–2022 period, when the share of electricity imported from outside Zhejiang Province was small, the deployment of renewable energy by local entities was more sensitive to carbon prices. However, as the share of electricity imported from outside Zhejiang increased, the impact of carbon prices on local renewable energy generation became smaller; the carbon market cost pressure on power generation enterprises was reduced, and the total utility of the electricity demand side decreased less. According to the simulated data, the net electricity import from outside Zhejiang Province has been increasing year by year from 2017 to 2022, and its share of the electricity sold by transmission enterprises has steadily increased, peaking at 28.5% in 2020 and then decreasing. When the carbon price increased from CNY 50 to CNY 100 per ton, the renewable energy generation of the generation, transmission, and consumption sectors showed a downward trend, reaching the lowest values in 2020 at 0.39%, 3.03%, and 2.02%, respectively. The carbon market cost pressure on traditional energy for power generation enterprises also reached its lowest point at 80.67%, and the total utility reduction for the demand side also reached its minimum value of 0.42% in 2020. When the carbon price further increased to CNY 150 per ton or CNY 250 per ton, the overall trends of these variables remained consistent.
To examine the impact of the COVID-19 pandemic on the results, we conducted a time-series regression. Findings from the Robustness Check are as follows:
(1)
Directional Consistent: The core qualitative findings regarding the direction of the impact of carbon prices (simulated increases) on different entities held across all sub-periods. The heterogeneity across entities remained evident;
(2)
Magnitude Variation: We observed some variation in the magnitude of the simulated effects, particularly during the peak pandemic year (2020). For example, the simulated suppression of thermal generation and overall generation output in response to carbon price increases was slightly less pronounced in 2020 compared to other years. This could be attributed to lower overall energy demand volatility during lockdowns or government interventions stabilizing the system. The increase in consumption-side renewable energy deployment was slightly stronger in 2021–2022;
(3)
Resilience of Core Mechanism: Importantly, the fundamental mechanism of the carbon price acting through the model proved robust. The exogenous carbon price shock ( p t ) still exerted its predicted influence on costs and decisions, even during the pandemic, although the starting point (baseline demand, costs) might have shifted.
The pandemic represents an exogenous shock to the energy system, but our model focuses on the marginal effect of the carbon price shock within the given context of each year (including pandemic years). The results demonstrate the resilience of the carbon price signal as a driver of renewable investment decisions even under significant external stress.

4. Discussion

Using panel data from Zhejiang Province (2017–2022), this paper quantifies how carbon trading prices reshape renewable energy investment decisions across different entities (generation, transmission, consumption, and government). Our findings reveal that carbon prices consistently drive renewable energy deployment but exert heterogeneous effects on different stakeholders, aligning with the broader literature while offering new granularity.
On the generation side, rising carbon prices (CNY 50 → CNY 250/ton in 2022) significantly inhibit thermal power generation (−15.39%) while stimulating renewable energy integration (+2.89%). This corroborates Chen et al. (2021) [7], who identified substitutability between conventional and renewable energy under carbon pricing. However, the modest growth in renewable on-grid volume (+0.55–2.89%) diverges from Mo et al. (2016) [40], who reported stronger wind power investment incentives in national models. Our results suggest that provincial grid constraints (e.g., network losses and revenue effects) may dilute carbon-driven renewable gains, highlighting the need for complementary grid upgrades, as noted by Tu et al. (2019) [27].
On the transmission side, carbon price hikes reduce total electricity sales (−2.22%) but boost renewable procurement (+9.74%) and external clean energy imports (+3.25–9.74%). This mirrors Gonzales et al. (2023) [37], who found that market integration in Chile expanded solar generation by 180%. Yet, high carbon prices (e.g., CNY 250/ton) still mildly suppress overall sales (−2.22%), implying grid enterprises face cost-pass-through challenges despite clean energy substitutions—a friction less emphasized in prior studies like the one by Zhang et al. (2020) [48].
On the consumption side, carbon pricing elevates self-invested renewable generation (+5.93%) but reduces total utility (−2.05%) due to higher retail prices and reduced grid-supplied volumes. This contrasts with Yang et al. (2018) [47], who found that subsidy-driven renewable investments enhance welfare. Our results imply that without offsetting policies (e.g., government transfers), carbon costs disproportionately burden consumers, supporting Aflaki and Netessine’s (2017) [46] caution on intermittency risks.
Critically, increased external electricity inflows (peaking at 28.5% of Zhejiang’s sales in 2020) mitigate carbon pressure across all entities. When external electricity shares rise, local renewable deployment sensitivity to carbon prices declines (e.g., generation-side RE growth fell to 0.39% at CNY 100/ton in 2020). This underscores the role of inter-regional markets in buffering provincial decarbonization stresses, extending Cui et al.’s (2020) [54] CGE-based curtailment analysis.

5. Conclusions

5.1. Contributions

This study establishes a multi-agent equilibrium model to quantify carbon pricing impacts on renewable energy investment layouts, using Zhejiang’s data from 2017 to 2022. Key findings include the following:
(1)
Carbon prices drive renewable adoption heterogeneously. As carbon prices climb from CNY 50 to CNY 250/ton, generation-side renewables rise modestly (+0.55–2.89%); transmission-side clean procurement surges (+9.74%), and consumer self-generation increases (+5.93%);
(2)
Entity-specific trade-offs emerge. Thermal generation declines sharply (−15.39%); transmission sales dip (−2.22%), and consumer utility drops (−2.05%) under high carbon prices, revealing distributional tensions;
(3)
External electricity buffers local stress. Rising external clean energy shares (up to 28.5%) reduce provincial sensitivity to carbon price fluctuations, lowering generation-side carbon cost pressures by 80.67% in peak transfer years.
These results advance three key contributions:
(1)
Theoretical: We resolve gaps in heterogeneous agent behavior (Chen et al., 2021) [45] by modeling government transfer payments and entity-specific constraints, revealing how carbon costs redistribute burdens across the energy chain;
(2)
Empirical: We provide the province-level evidence that external electricity integration significantly dampens carbon price volatility (e.g., 2020 data), a critical insight for regions reliant on inter-grid transfers;
(3)
Policy: We validate that carbon pricing alone inadequately addresses distributional inequities (e.g., consumer utility losses), urging complementary measures like renewable subsidies (Yang et al., 2018) [47] and inter-regional market design (Gonzales et al., 2023) [37].

5.2. Recommendations

(1)
Generation entities accelerate thermal-to-renewable transitions, prioritizing technologies that reduce grid instability (e.g., storage-integrated projects) to increase the on-grid proportion of renewable energy generation;
(2)
Transmission entities expand cross-regional channels to leverage low-carbon regions’ comparative advantages in clean energy generation, and guide the cross-regional flow of more clean power;
(3)
Consumers accelerate the optimization of the energy structure and enhance the utilization of renewable energy to reduce their dependence on traditional energy sources;
(4)
Policymakers pair carbon pricing with targeted consumer relief (e.g., redistributed ETS revenues) to offset utility losses and incentivize distributed renewable energy generation facilities.

5.3. Limitations

  • Single-Case limitation and regional adaptability constraints
This study uses Zhejiang Province as a single case. Its energy structure primarily represents industrialized urban regions, and conclusions may not generalize directly to areas with significantly different energy profiles (e.g., energy-rich regions with high self-sufficiency). Such regions may rely less on external electricity imports and even export electricity externally.
To address this limitation and enhance regional adaptability, a possible solution is to conduct cross-regional comparative studies by incorporating cases from areas with diverse energy structures and economic development levels (e.g., Shanxi, Xinjiang, Guangdong). Multi-case analysis can extract universal patterns and regional variations in the impact of carbon price on renewable energy investment and develop regionally heterogeneous models by integrating regional characteristic variables (e.g., local renewable energy endowments, industrial electricity consumption structure, and cross-regional transmission capacity) to enhance model adaptability across regions;
2.
Limitations in external electricity data analysis
While this study notes that external electricity alleviates local carbon emission pressure, data constraints prevented detailed analysis of its composition (e.g., share of renewables vs. thermal power) and cross-regional transmission cost variations (e.g., delivered electricity prices). This may lead to overestimation or underestimation of its actual impact.
The solution to overcome this limitation is to refine the energy structure data for external electricity by differentiating between “external renewable electricity” and “external thermal power” within this model, incorporating their respective carbon emission factors and transmission cost parameters. This enables precise assessment of the actual effects of different external electricity sources.

5.4. Future Research Directions

To address the identified limitations and deepen the understanding of renewable energy investment dynamics under carbon pricing, several promising research avenues emerge. Foremost, delving into the synergistic mechanisms of multi-regional carbon trading markets and their cross-regional impacts on renewable energy investments. Current studies focus on single provinces (e.g., Zhejiang), while China’s carbon market pilots exhibit fragmentation (e.g., significant carbon price variations in Beijing, Shanghai, and Guangdong). It is essential to analyze how interregional carbon price linkages, quota mutual recognition, and cross-province green electricity trading policies influence investment decisions. For instance, do high carbon price regions drive companies to relocate production to low-price areas? Can interregional quota allocation mechanisms incentivize clean energy-rich regions to expand transmission capacity? Furthermore, dynamic CGE should be employed to simulate the effects of integrated regional carbon markets on renewable investment efficiency, interprovincial industrial division, and emission reduction costs, thereby informing the design of a unified national carbon market.
In addition to this, future studies must dissect demand-side heterogeneity by distinguishing the differential responses of industrial, commercial, and residential users to carbon prices. Industrial users (e.g., energy-intensive manufacturers) may prioritize distributed PV investments due to carbon cost pressures; commercial users (e.g., data centers) favor green electricity procurement to enhance ESG ratings, while residential users are driven by policy subsidies and electricity price sensitivity. Research should develop micro-decision models for each user group, integrating behavioral parameters such as electricity demand elasticity and low-tech adoption willingness to quantify the incentive effects of carbon price thresholds on renewable investments. Concurrently, policy synergy tools (e.g., dynamic electricity pricing, carbon inclusion mechanisms) should be explored to align with diverse user needs, thereby boosting distributed energy penetration across society.

Author Contributions

Conceptualization, N.Y. and S.W.; methodology, S.W.; formal analysis, S.H., Y.C. and D.Z.; investigation, Q.X. and X.Y.; data curation, S.W. and Q.X.; writing—original draft preparation, N.Y. and S.W.; writing—review and editing, S.W. and Q.X.; visualization, S.W.; supervision, S.W.; funding acquisition, N.Y. All authors have read and agreed to the published version of the manuscript.

Funding

This research was funded by the provincial management industrial unit of State Grid Zhejiang Electric Power Co., Ltd. (Project Title: Research on Optimization and Key Technologies of Carbon Asset Management in power grid industry units for low-carbon policy; Project number: CF058305002024003).

Data Availability Statement

The data available are in a publicly accessible repository that does not issue DOIs.

Acknowledgments

During the preparation of this work, the authors used ChatGPT-4o in order to improve language and readability, with caution. After using this service, the authors reviewed and edited the content as needed and take full responsibility for the content of this publication.

Conflicts of Interest

Authors Ning Yan, Shenhai Huang, Yan Chen, Daini Zhang were employed by the company Jiaxing Hengchuang Electric Power Design & Institute Co., Ltd. The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. The funder had no role in the design of this study, in the collection, analysis, or interpretation of data, in the writing of this manuscript, or in the decision to publish the results. This research was conducted independently by the authors.

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Figure 1. Decision-making relation diagram of renewable energy investment entities layout.
Figure 1. Decision-making relation diagram of renewable energy investment entities layout.
Energies 18 03950 g001
Figure 2. Initial values of each variable at p t   =   50.
Figure 2. Initial values of each variable at p t   =   50.
Energies 18 03950 g002aEnergies 18 03950 g002b
Figure 3. The impact of carbon trading price fluctuations on various variables (relative to the change in p t = 50).
Figure 3. The impact of carbon trading price fluctuations on various variables (relative to the change in p t = 50).
Energies 18 03950 g003aEnergies 18 03950 g003b
Table 1. Electric quantity data.
Table 1. Electric quantity data.
Electric Quantity Data201720182019202020212022
Total electricity consumption4192.634532.824706.204829.705514.105799.30
Electricity from outside the region1040.781252.891379.821446.061461.281614.79
Electricity transmitted outside the region160.48206.50211.25147.70169.67165.34
Total line loss155.00159.00160.00162.00180.00165.00
Thermal power generation (estimated)2560.252595.262500.952442.633048.543062.44
Consumption-side renewable energy generation (estimated)77.6189.79103.67108.87117.40128.74
Transmission-side renewable energy generation (estimated)77.6189.79103.67108.87117.40128.74
Generation-side renewable energy generation620.89718.29829.36870.94939.161029.94
Non-thermal power generation776.11897.861036.701088.681173.951287.43
Wind power generation204.06180.02256.58209.09237.68246.44
Nuclear power generation510.56586.94628.52712.15732.74730.53
Hydropower generation26.1530.5932.6136.4348.9694.78
Solar Power generation35.34100.31118.99131.01154.57215.68
Source: Zhejiang Provincial Bureau of Statistics, CHINA ENERGY STATISTICAL YEARBOOK, China Electric Power Yearbook. Unit: 100 million kWh.
Table 2. Electricity price data.
Table 2. Electricity price data.
Electricity Price DataUnit
Electricity price from outside the region1.2
The benchmark price of thermal power on the grid0.4153
Consumption-side renewable energy power generation price (estimated)0.508
Grid-side renewable energy power generation price (estimated)0.508
Generation-side renewable energy power generation price (estimated)0.508
Transmission and distribution price0.18
Government Funds and Surcharges0.029239
Source: Internal reports of provincial companies, Green electricity prices, and on-grid electricity prices of provincial companies. Unit: 100 million kWh.
Table 3. Carbon emissions and carbon trading data.
Table 3. Carbon emissions and carbon trading data.
Carbon Trading DataQuantityUnit
Emission factors for thermal power generation0.832kgCO2/kWh
Grid emission factors0.581tCO2/MWh
ETS thermal power unit emission benchmark value (above 300,000 kw)821.8g/kW
ETS thermal power unit emission benchmark value (below 300,000 kw)877.3g/kW
Carbon trading price50CNY/ton
Sources: China’s Electric Power Industry Annual Development Report 2021, Notice on Doing a Good Job in Key Tasks Related to Corporate Greenhouse Gas Emissions Report Management in 2022, Implementation Plan for the Total Setting and Allocation of National Carbon Emissions Trading Quotas in 2021 and 2022 (Power Generation Industry), Moderate Tightening Interpretation of the New Version of the Carbon Emission Quota Scheme for the Power Generation Industry, China’s Carbon Emissions Trading Price Pilot Average.
Table 4. Convergence and iterations.
Table 4. Convergence and iterations.
Iteration P P G ( k )
(CNY/kWh)
P P T ( k )
(CNY/kWh)
E D P G (GWh) E D P T (GWh) Δ m a x
00.41530.5953---
10.42810.602464.235.10.0308
20.43270.605822.916.80.0107
30.43420.60717.16.30.0035
40.43460.60751.91.70.0009
50.43480.60770.50.40.0002
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Yan, N.; Huang, S.; Chen, Y.; Zhang, D.; Xu, Q.; Yang, X.; Wen, S. The Impact of Carbon Trading Market on the Layout Decision of Renewable Energy Investment—Theoretical Modeling and Case Study. Energies 2025, 18, 3950. https://doi.org/10.3390/en18153950

AMA Style

Yan N, Huang S, Chen Y, Zhang D, Xu Q, Yang X, Wen S. The Impact of Carbon Trading Market on the Layout Decision of Renewable Energy Investment—Theoretical Modeling and Case Study. Energies. 2025; 18(15):3950. https://doi.org/10.3390/en18153950

Chicago/Turabian Style

Yan, Ning, Shenhai Huang, Yan Chen, Daini Zhang, Qin Xu, Xiangyi Yang, and Shiyan Wen. 2025. "The Impact of Carbon Trading Market on the Layout Decision of Renewable Energy Investment—Theoretical Modeling and Case Study" Energies 18, no. 15: 3950. https://doi.org/10.3390/en18153950

APA Style

Yan, N., Huang, S., Chen, Y., Zhang, D., Xu, Q., Yang, X., & Wen, S. (2025). The Impact of Carbon Trading Market on the Layout Decision of Renewable Energy Investment—Theoretical Modeling and Case Study. Energies, 18(15), 3950. https://doi.org/10.3390/en18153950

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