1. Introduction
Over the last few years, the issue of tax avoidance has been actively discussed in the accounting and finance literature across various institutional settings (
Almaharmeh et al., 2024;
Dang & Nguyen, 2022), and
Hanlon and Heitzman (
2010) have defined tax avoidance as the minimization of explicit corporate taxes payment by applying different means, strategies, and actions. As corporate tax burdens have increased over time, tax avoidance has become a substantial component of corporate financial management, directly affecting firms’ cash flows and the wealth available to shareholders (
Almaharmeh et al., 2024). Consequently, many businesses are encouraged to utilize several tax avoidance techniques to minimize their tax liabilities and conserve their financial resources (
S. Chen et al., 2010).
In fact, previous studies have revealed a significant difference in tax avoidance strategies among companies, and these differences are attributed to various factors (such as institutional environments, ownership structures, corporate governance mechanisms, and firm-specific characteristics) (
Almaharmeh et al., 2024;
Souguir et al., 2024). More recent studies, relying on the upper-echelons view, have redirected the focus to individual executive traits, claiming that the psychological traits and behavioral patterns of top executives are likely to play a major role in corporate policies and strategies (
Hsieh et al., 2018;
Lakhal et al., 2023). According to this view, the outcomes of an organization are a manifestation of the values, experiences, and cognitive attributes of top managers (
Hambrick, 2007). One such trait is the CEO’s overconfidence, which is the subject of the current research and which strongly influences the corporate risk tolerance policies, reporting practices, investment, and financing decisions.
In the finance and accounting literature, overconfident CEOs are considered to be managers who tend to underestimate risk and overestimate their ability to produce future cash flows, or alternatively, to systematically overestimate corporate investment opportunities (
Malmendier & Tate, 2005). Both theoretical and empirical evidence suggest that overconfident CEOs are more likely to adopt aggressive investment policies (
Malmendier & Tate, 2008), engage in excessive mergers and acquisitions (
Schrand & Zechman, 2012), and take more risks (
J. Li & Tang, 2010;
Z. Li & Zhang, 2022). These behaviors can be carried over naturally to corporate tax strategies.
Hsieh et al. (
2018), for example, find that overconfident CEOs and CFOs lead to higher levels of tax avoidance, and
Lakhal et al. (
2023) show that overconfident CEOs are positively associated with tax avoidance. Further evidence suggests that executives who are more risk-seeking are more likely to be involved in higher levels of tax avoidance (
Baghdadi et al., 2022).
Despite theoretical expectations and empirical evidence on the executive overconfidence–tax avoidance relationship, two gaps remain. First, most evidence comes from developed markets, where evidence in emerging economies, especially the Middle East and North Africa (MENA) region, remains scarce (
Hsieh et al., 2018;
Lakhal et al., 2023). Limited research has focused on board gender diversity in the MENA context, with the majority of studies focused on governance mechanisms, including board nationality diversity, disclosure practices, ownership structures, and digital transformation (
Alshabibi et al., 2022;
Khelil & Khlif, 2023;
Lassoued et al., 2025;
Souguir et al., 2025). Second, and more importantly, prior studies have explored the direct impact of CEO overconfidence on accrual-based and cash-based tax avoidance, with few studies examining whether board gender diversity moderates this relationship and whether the moderation effect varies between these two forms of tax avoidance. To fill these gaps, this study investigates whether board gender diversity moderates the relationship between CEO overconfidence and the two forms of tax avoidance in the case of Jordanian companies.
Board gender diversity has received growing interest in the academic and policy literature as a determinant of improved monitoring and corporate strategic decisions. The existing literature, adopting the resource dependence and agency perspectives, identifies that female directors improve control and reduce managerial opportunism (
Amin et al., 2022) and tend to have a diversity of cognitive resources, broader networks of stakeholders, and increased legitimacy (
Hillman & Dalziel, 2003). Through their advisory and monitoring functions, female directors are anticipated to influence firms’ strategic and financial decision-making, including those related to tax avoidance policies. Empirical studies found that boards with a larger percentage of female directors are less likely to be aggressive in their tax policies and more likely to adhere to rules of law and be concerned about the image of the company (
L. H. Chen et al., 2019;
Lanis et al., 2017). Consequently, we will examine the moderating effect of board gender diversity on the executive overconfidence–tax avoidance relationship.
However, the influence of board gender diversity may differ across forms of tax avoidance. Previous research, drawing upon the agency perspective, suggests that board members are expected to balance the benefits of tax planning against the risks of aggressive tax avoidance (
Armstrong et al., 2015). Therefore, when companies do not take full advantage of available tax planning opportunities, board members are more likely to support tax strategies that optimize shareholder value as long as such strategies remain within acceptable and lawful limits (
Armstrong et al., 2015). From this perspective, female directors may influence tax avoidance differently depending on the form of tax avoidance strategies implemented. That is, female directors may support tax planning that is legally defensible and value-enhancing while also constraining strategies that increase regulatory, reputational, or litigation risk. In financial reporting contexts, accounting-based tax avoidance strategies depend on accounting adjustments and timing differences, making them more rule-based and legally defensible within the financial reporting framework. In contrast, cash-based tax avoidance strategies are, in many cases, viewed as more risk-intensive and observable strategies, and consequently, may expose firms to regulatory scrutiny and financial penalties (
Dyreng et al., 2008;
Hanlon & Heitzman, 2010).
Given this distinction, it is unclear whether gender diversity in the boardroom affects the link between CEO overconfidence and tax avoidance similarly for both forms of tax avoidance—or whether the moderation is in the opposite direction. This study, thus, answers the following theoretical question: Does board gender diversity moderate the relationship between CEO overconfidence and tax avoidance and, if so, is the direction of the moderation different for accrual-based and cash-based tax avoidance strategies?. Specifically, we hypothesize that gender diversity on the board reinforces the relationship between CEO overconfidence and accrual-based tax avoidance but weakens the correlation between CEO overconfidence and cash-based tax avoidance.
The Jordanian context provides a good opportunity to examine the hypothesis that the relation between CEO overconfidence and tax avoidance is moderated by gender diversity. Jordan is an emerging market where ownership is highly concentrated, boards have less representation of women, and corporate governance structures are still evolving, creating a special context in which the characteristics of the executive interact with the structure of the boards. Although the importance of governance mechanisms as determinants of tax behavior has been highlighted, the behavioral aspect, specifically CEO overconfidence, has received little attention (
Alqatamin et al., 2017;
Bataineh, 2025). Because of the limited amount of data available in Jordan, we rely on a composite index for measuring CEO overconfidence, using six observable executive traits: gender, age, educational level, financial background, tenure, and political connections.
This study contributes to the literature in several ways. First, it adds to the behavioral corporate governance literature by connecting CEO overconfidence to tax avoidance in an emerging market setting. Second, it combines upper echelons theory with agency and resource dependence views to test the moderating effect of board gender diversity. Third, it offers new evidence on the topic of Jordan, which adds to the scanty literature on executive characteristics and tax conduct in the Middle East markets. Lastly, and most importantly, the study provides a more detailed analysis of the impact of managerial biases on different forms of corporate tax strategy by utilizing both accrual-based (ETR) and cash-based (CFETR) measures of tax avoidance, revealing that gender diversity reshapes the nature of tax avoidance, not just its level.
3. Research Design
3.1. Sample and Data Collection
The sample of the current study included all the firms listed on the Amman Stock Exchange (ASE) within the period between 2019 and 2024. Financial firms are not to be considered, as they are governed by a different set of regulations, market trading rules, and corporate governance policies. The sample selection used the most recent information available before the publication date. Due to the lack of annual financial reports and the insufficiency of the data, 70 firms, 32 in the industrial sector and 38 in the service sector, were included in the analysis, which resulted in 420 observations. The data related to the study variables, which are CEO overconfidence, gender diversity, tax avoidance, and corporate characteristics, were obtained in the annual financial reports of the firms, which were available on the ASE site.
3.2. Variables Measurement
This study examines how CEO overconfidence affects tax avoidance, with the moderating effect of gender diversity in this association. Our dependent variable is tax avoidance, measured by the two proxies: effective tax rate (ETR) and cash flow effective tax rate (CFETR), where ETR is calculated as total tax expense divided by pre-tax income. This indicator measures any form of tax reduction through tax sheltering or tax planning (
Dyreng et al., 2017). A lower ETR indicates increased engagement in tax avoidance. The second proxy for tax avoidance is CFETR, which is calculated by dividing total tax expense by pre-tax operating cash flows. This measure captures tax avoidance that is unrelated to earnings management (
X. Chen et al., 2014).
Based on previous studies, a common measure of CEO overconfidence (the independent variable) is associated with the exercise of stock options held by managers. However, such data are unavailable in Jordan. To fill this gap, the concept of CEO overconfidence is evaluated based on personality traits, in accordance with the conceptual framework supported in previous studies by
Z. Li and Zhang (
2022) and
Ananzeh (
2024). These studies focused on a specific set of traits, but the present study focuses on a different set of traits that is more suitable to the Jordanian business environment and can be quantitatively assessed by analyzing the available annual reports. We define CEO overconfidence as a combination of the six attributes of CEOs that cause them to overestimate future events, which can affect the preparation of financial statements or firm policies (
Lee, 2016). The following equation is used to measure the CEO’s level of confidence:
For instance, male CEOs often exhibit greater overconfidence than female CEOs. Therefore, the gender variable in Equation (1) takes the value of 1 if the CEO is male and 0 otherwise. Older CEOs tend to be more cautious compared to younger CEOs. Therefore, the age variable is given the value of 1 if the CEO is younger than the average age of CEOs in the firms included in the sample and 0 otherwise. Educational level is an important factor affecting CEO confidence. This variable is given the value of 1 if the CEO has a master’s degree or higher and 0 otherwise. Regarding financial background, this variable is given the value of 1 if the CEO has financial experience—i.e., previous work in a financial institution, such as a regulatory body, central bank, or commercial bank, etc.—and 0 otherwise. The tenure of the CEO, which is the total number of years that the CEO has served in the firm, is calculated as follows: in case the tenure of the CEO is five years or above, he or she is given a value of 1; in case the tenure of the CEO is less than five years, he or she is given a value of 0. Long-term CEOs are more likely to be overconfident, and this may affect the financial decisions of the firm. Finally, it is argued that CEOs with political connections leverage their influence, making them more motivated and confident in their decisions. If the CEO previously held a government position, such as minister, deputy minister, or governor, the corresponding variable is set to 1; otherwise, it is set to 0. Therefore, the confidence level calculated from the above equation will range from zero (the least confident CEO) to six (the most confident CEO).
The gender diversity (moderating variable) is measured as the percentage of female directors on the firm’s board of directors. In addition to the main variables of this study, several control variables were included: firm size, firm profitability, firm leverage, and firm age.
Table 1 summarizes the variables included in this study and the main sources of the indicators used.
3.3. Validation of the Overconfidence Index
To assess whether the composite index captures theoretically predicted overconfident behavior, we conducted three validation tests using observable firm outcomes. First, we compared the leverage ratio (total debt/total assets) of the high-scoring (score ≥ 4) versus the low-scoring (score ≤ 2) CEOs. High-scoring CEOs had significantly higher leverage (mean = 0.46, 0.36, difference = 0.10, t = 2.25,
p < 0.01), also consistent with overconfident CEOs making a lower estimate of the financial risk associated with their firms (
Malmendier & Tate, 2005). Second, we examined investment intensity (capital expenditures/total assets). Firms led by high-scoring CEOs invested more aggressively (mean = 0.16 vs. 0.11, difference = 0.05, t = 2.41,
p < 0.05), supporting the prediction that overconfident CEOs over-invest (
Ben-David et al., 2013). Third, we analyzed earnings volatility (standard deviation of ROA over 2019–2024). High-scoring CEOs exhibited 35% higher volatility (mean = 0.042 vs. 0.031, difference = 0.011, t = 2.12,
p < 0.05), indicating greater risk-taking behavior (
J. Li & Tang, 2010). Collectively, these results support the construct validity of our composite index as a theory-informed proxy for CEO overconfidence in the Jordanian context.
Moreover, we construct a composite score based on observable CEO characteristics associated with overconfidence, including gender diversity, which is also considered a moderating variable in the second model. To tackle the overlap problem (if any), the gender variable was removed from the index, and then all models were re-estimated in the additional tests section.
3.4. Research Model
To test the impact of CEO overconfidence on tax avoidance, as well as to examine the effect of the moderating role of gender diversity on such a relationship in Jordanian industrial and service firms listed on the ASE for the 2019–2024 period. The following two models were developed:
In the first model, the effect of CEO overconfidence on tax avoidance is examined.
In the second model, the interaction term between CEO overconfidence and tax avoidance is included to examine the moderating effect of gender diversity on the relationship between CEO overconfidence and tax avoidance.
6. Conclusions
The purpose of this paper is to analytically examine the relationship between CEO overconfidence and corporate tax avoidance while also accounting for the moderating effect of gender diversity. Using a sample of Jordanian industrial and service sector firms listed on the Amman stock exchange (ASE) between 2019 and 2024, the empirical evidence indicates that the CEO overconfidence has a negative effect on both the accrual-based (ETR) and cash-based (CFETR) tax rates, which means that there is a tendency towards more aggressive tax avoidance strategies. The results also demonstrate that the gender diversity in boards has a subtle moderating effect on this relationship. In particular, the presence of female directors strengthens the relationship between CEO overconfidence and accrual-based tax planning, suggesting that increased board scrutiny may push overconfident CEOs towards more sophisticated, accounting-based tax planning rather than cash-based tax avoidance. Conversely, the positive interaction effect of CFETR indicates that female directors on boards decrease the cash-based tax avoidance and, therefore, increase cash tax payments. This pattern is in line with the agency theory, reputation theory, and political cost factors, whereby gender-diverse boards enhance the quality of oversight, improve compliance with ethical standards, and heighten awareness of operational and reputational risks. In general, the findings indicate that board gender diversity does not uniformly reduce tax avoidance but rather reshapes its form, channeling overconfident CEOs’ tax behavior toward more compliant and less transparent strategies.
Based on the findings, several practical recommendations emerge for strengthening governance and reducing tax avoidance. Firstly, boards are encouraged to improve the technical skills of female board members in tax-related areas and to involve them more effectively in audit and risk committee discussions, as ethical and behavioral oversight may not be sufficient to identify complex and opaque tax avoidance structures. Secondly, the behavioral traits of chief executives, such as overconfidence, should be systematically assessed by the board members when evaluating the tax strategies, since empirical evidence shows that overconfident executives are more likely to engage in aggressive tax minimization; therefore, increased monitoring is essential to ensure legal and ethical compliance. Thirdly, regulators and tax authorities should differentiate between accounting effective tax rates and effective cash flow tax rates in monitoring and enforcement practices, using separate indicators and reporting requirements. Finally, in emerging markets, firms should improve their transparent tax governance by establishing internal tax risk management committees and enhancing the disclosure of tax estimates and liabilities. This is beneficial for tax compliance and reduces reputational risks.
This study has several limitations. First, the use of a composite index as a proxy for overconfidence is an indirect method, as options-based is not available in the Jordanian context. While the results of our research support the sophistication-displacement mechanism, we cannot directly observe the CEO’s intentions or the process through which this displacement takes place. The overconfidence index is multidimensional, but it cannot be directly used to measure the process of cognitive substitution hypothesized in H2b, which therefore remains an inferential argument. Future research could tackle this by qualitative analysis or by using more granular tax strategy data that would allow for direct observation of changes in tax planning behavior at the firm level. Second, while the average female board representation ratio in our sample is low (5.2%), many firms do not have any female directors on the boardroom. This, in turn, limits the generalizability of our results. Future research could replicate the study in other emerging markets with more substantial female board representation and utilize different methods for measuring CEO overconfidence. Third, our sample only includes a year before COVID-19 (2019), which may influence the findings of the subsample analysis. Future studies could use a longer time frame to include additional years before, during, and after the COVID-19 pandemic to gain a better understanding of the proposed relationships. Future studies can also consider the influence of specific female director characteristics (such as financial expertise, board experience, and independence) rather than simply counting their numbers or percentages.