1. Introduction
In recent years, ASEAN’s fintech industry has shifted the spotlight toward emerging technologies and sustainability (
PwC, 2024). According to Bank Indonesia’s regulations, the term ‘financial technology’, often abbreviated as fintech, refers to integrating technological advancements within the financial industry (
Aldhi et al., 2024). Financial technology has transformed the financial services landscape, offering innovative solutions that cater to the diverse needs of individuals and businesses (
Hudaefi, 2020). This transformative phenomenon, commonly known as “fintech”, has gained significant traction in emerging economies, where it has the potential to address the longstanding challenge of financial inclusion (
Christiyanto et al., 2023;
Mehrotra, 2019). Indonesia, as an emerging market, has witnessed the rapid growth of fintech, with the sector attracting significant investment and attention from both the public and private sectors (
Rahmi, 2019).
According to Indonesian banking laws, banks are classified as either commercial or rural. Rural banks in Indonesia are commonly referred to as credit banks (
Amanda, 2023). Rural banks hold a vital position in Indonesia’s financial system by advancing financial inclusion, especially for individuals, micro, small, and medium enterprises (MSMEs), cooperatives, and community-based institutions (
Tedyono et al., 2025). One crucial aspect of the fintech landscape in Indonesia is its potential impact on rural banks, which play a vital role in providing financial services to underserved communities (
Rahayu & Rahadi, 2023). As fintech continues to disrupt traditional banking models, it is essential to understand the role of leadership in fostering the adoption of fintech solutions within rural banks (
Zhang & Lin, 2019). Indonesia, as one of the largest and most populous countries in Southeast Asia, has experienced a surge in fintech activity in recent years (
Pambudianti et al., 2020) and the Indonesian government has recognized the importance of fintech in driving financial inclusion and taken steps to regulate and support the industry (
Subagiyo, 2021).
The success of fintech adoption within rural banks is heavily dependent on the leadership of these institutions (
Aulia et al., 2020). Effective leaders within rural banks must possess the vision, strategic acumen, and technological expertise to navigate the rapidly evolving fintech landscape (
Yin, 2022). They must be able to identify and implement fintech solutions that cater to the unique needs of their rural clientele while also ensuring the long-term sustainability and competitiveness of their institutions (
Goswami et al., 2022). In addition, rural bank leaders must be able to foster a culture of innovation and adaptability within their organizations (
Sugiyanto & Setiawan, 2022). This requires a proactive approach to employee training, the development of digital capabilities, and the cultivation of partnerships with fintech providers (
Linna, 2021). Furthermore, rural bank leaders must be able to navigate the regulatory landscape, collaborating with policymakers and regulators to ensure that the implementation of fintech solutions aligns with the overall financial inclusion agenda (
Sahay et al., 2020). The existing body of research on the intersection of fintech and traditional banking provides valuable insights for rural banks as they navigate the transition to digital financial services (
Hudaefi, 2020;
Iman, 2018).
Studies have shown that the successful integration of fintech within conventional banking models requires a strategic and collaborative approach. Fintech firms and traditional banks must work together to leverage their respective strengths and create mutually beneficial partnerships (
Yin, 2022). This model of cooperation can be particularly beneficial for rural banks, which may lack the resources and technical expertise to develop and implement fintech solutions independently (
Zhang & Lin, 2019).
Research by
Zhao et al. (
2022) indicates that financial technology innovation influences bank performance. Financial technology represents a significant manifestation of innovation in the financial industry and has a profound impact on the banking sector (
Iman, 2018). It helps alleviate information asymmetry issues arising from distance constraints and can reduce transaction costs (
Alaassar et al., 2023). On the other hand, research by
Thakor (
2020) suggests that financial technology innovation can worsen bank performance because loan platforms and online investment opportunities may disrupt existing business models and potentially reduce the profitability of the banks involved.
Moreover, research has highlighted the importance of institutional leadership in driving the adoption of fintech within conventional banking. Leaders who are able to foster a culture of innovation, empower their teams, and effectively manage the risks associated with fintech integration are more likely to achieve successful outcomes (
Frost, 2020;
Gong, 2023;
Unsal et al., 2020). Research by
Wamburu et al. (
2022) also demonstrates that adaptive leadership has a significant impact on organizational performance. As such, it is crucial for leaders to consider dimensions of adaptive leadership to gain perspective through reflection, identify challenges, and solve problems, thereby impacting organizational or company performance (
Maulana et al., 2022). While the existing research provides valuable insights, it is essential to consider the unique context and challenges faced by rural banks in emerging economies, such as Indonesia (
Anwar et al., 2019). A comparative analysis of fintech adoption in rural banks between Indonesia and other developing countries can offer valuable lessons and best practices (
Harjanti et al., 2021;
Rahmi, 2019).
In Indonesia, the adoption of fintech within rural banks has been influenced by a range of factors, including the regulatory environment, the availability of supporting infrastructure, and the level of digital literacy among rural populations (
Mutiara et al., 2019). The Indonesian government has taken steps to encourage fintech innovation and promote financial inclusion, but more work is needed to ensure that rural banks are equipped to leverage these opportunities (
Iman, 2018).
Developing countries, on the other hand, may have different challenges and approaches to fintech adoption in rural banking. For instance, studies have shown that the successful implementation of fintech in rural Kenya has been heavily dependent on the ability of financial technology firms to develop applications that are user-friendly and tailored to the needs of smallholder farmers (
Wabwire, 2019). Similarly, research in India has highlighted the potential of fintech to improve the delivery of financial services to underserved communities, but also the need for regulatory support and capacity-building within traditional banking institutions (
Mittal & Gupta, 2023).
By examining the experiences of fintech adoption in rural banks across different developing countries, rural bank leaders in Indonesia can learn from best practices, identify common challenges, and develop strategies to effectively harness the power of fintech to drive financial inclusion and sustainable development (
Afif & Samsuri, 2022).
Leaders or superiors play a pivotal role in the success of a company, where the success of the company can be measured and seen through the performance it produces (
Suwandi, 2021). Leaders or superiors, especially CEOs, hold the highest positions in a company and are responsible for the company’s stability (
Sabir, 2017). They bear responsibilities including developing and implementing high-level strategies, making corporate decisions, managing overall company operations and resources, and serving as the primary link between the board and executive directors.
Research by
Al-Matari (
2019) indicates a positive and significant influence between several executive management characteristics, including director individual performance, on company performance. Executive management plays a role in assisting the achievement of company goals (
Al-Matari, 2019) and research by
Gupta and Mahakud (
2020) shows that professional superiors can enhance performance with experienced superiors contributing to maximum performance, thereby influencing banking performance.
The existing research has highlighted the importance of leadership in driving the adoption of fintech within conventional banking. But there is a lack of in-depth understanding of the specific leadership factors that influence the impact of financial technology on the performance of rural banks (
Agwu, 2021). The success of fintech integration in rural banks is heavily dependent on the ability of institutional leaders to navigate the complex and rapidly evolving fintech landscape (
Goswami et al., 2022). Factors such as the leader’s vision, strategic acumen, technological expertise, and ability to foster a culture of innovation and adaptability within the organization can play a crucial role in determining the effectiveness of fintech implementation (
Lee & Shin, 2018;
Mirchandani et al., 2020).
This study is also supported by the resource-based view (RBV) theory, which emphasizes that an organization’s competitive advantage is primarily determined by its ability to manage internal resources that are valuable, rare, inimitable, and non-substitutable (
Wernerfelt, 1984). In today’s digital era, financial technology innovation represents a strategic resource that can enhance efficiency, expand service outreach, and drive business process transformation in the banking sector, including rural banks (
Zhao et al., 2022). However, for such innovation to truly generate added value, organizations require adaptive leadership—the ability of leaders to respond to change, manage uncertainty, and guide the organization with flexibility. Thus, integrating technological resources and leadership capabilities is crucial in strengthening overall organizational performance. The RBV approach helps explain the importance of collaboration between organizational and individual dimensions in addressing the ongoing challenges of digital transformation (
Assensoh-Kodua, 2019).
Furthermore, rural bank leaders must be able to effectively manage the unique challenges and constraints faced by their institutions, such as limited resources, regulatory hurdles, and the need to cater to the specific needs of underserved rural communities (
Harjanti et al., 2021). Understanding how these leadership factors shape the interplay between fintech and rural bank performance can provide valuable insights for policymakers, regulators, and rural bank leaders as they work to harness the potential of financial technology to drive financial inclusion and sustainable development (
Demirguc-Kunt et al., 2018;
Gu, 2021).
By addressing this research gap, future studies can provide a more comprehensive understanding of the leadership–fintech–performance nexus in the context of rural banking, ultimately informing the design and implementation of effective strategies for fintech adoption and rural bank transformation. This study makes key contributions in several aspects, including the following:
Analyzing the impact of fintech innovation on the performance of rural banks, with a focus on reducing operational costs and enhancing financial inclusion;
Exploring the role of adaptive leadership in the adoption of fintech in rural banks and how this adaptive leadership can improve performance and sustainability;
Conducting a comparative analysis of fintech adoption in rural banks in Indonesia and other developing countries and providing practical insights for policymakers and bank leaders on optimizing technology for financial inclusion.
5. Discussion
5.1. Theoretical/Research Implications
Our first hypothesis tests the relationship between financial technology (fintech) innovation and rural bank performance. Based on the analysis results presented in
Table 5, financial technology innovation significantly positively affects rural bank performance. This positive relationship indicates that rural banks capable of integrating digital innovation tend to perform better than those without optimally adopting technology. This result is consistent with previous studies by
Tcvetova (
2020) and
Zhao et al. (
2022) which show that financial technology innovation substantially impacts banking performance. Financial technology innovation enables rural banks to reach previously underserved segments of the population.
Meanwhile, our second hypothesis examines the relationship between financial technology innovation and adaptive leadership. We found a significant positive relationship between financial technology innovation and adaptive leadership. This finding suggests that the advancement and implementation of financial technology within financial organizations drive the need for a more adaptive leadership style. Leaders are increasingly required to be responsive to external dynamics, capable of flexibly mobilizing resources and empowering their teams to adapt to change (
Schiuma et al., 2024). This relationship is supported by the study conducted by
Hoffman and Vorhies (
2017).
However, testing our third hypothesis shows that adaptive leadership has a positive but insignificant effect on rural bank performance in Indonesia. This result is inconsistent with the hypothesis developed based on previous studies indicating a significant positive relationship between adaptive leadership and rural bank (BPR) performance (
Horan, 2020;
Mahfouz et al., 2022;
Wamburu et al., 2022). The lack of significance may be due to the complex relationship between the two variables. The relationship between adaptive leadership and BPR performance is not always direct and may be influenced by other factors, such as organizational innovation and market orientation (
Djalil et al., 2023).
The testing of our fourth hypothesis shows a significant positive relationship between adaptive leadership and director individual performance. This finding indicates that directors who exhibit an adaptive leadership style tend to demonstrate better individual performance. This aligns with previous literature, which suggests that adaptive leadership enhances executive performance through empowerment, the formation of responsive teams, and developing context-based strategies (
Schulze & Pinkow, 2020;
Zhao et al., 2022). In the long term, directors with adaptive leadership are capable of creating an innovative and resilient work environment, which contributes not only to individual performance but also to the organization’s overall performance.
Furthermore, our fifth hypothesis tests the effect of a director individual performance on rural bank performance, revealing a significant positive relationship between the two. This finding reinforces the view that the performance of top leaders, particularly directors, plays a strategic role in determining the direction and success of an organization. Directors who can effectively carry out their managerial roles can establish operational stability and drive the achievement of both financial and non-financial organizational goals. High-performing leaders typically possess a strong vision, the ability to respond quickly to market changes, and the drive to foster innovation within the organization. This result is consistent with previous research demonstrating that the characteristics and performance of executive management, including directors, significantly impact company performance (
Al-Matari, 2019;
Gupta & Mahakud, 2020;
Li & Wu, 2022). Directors with experience, knowledge, and strong leadership capabilities are better equipped to guide their organizations toward sustainable growth and profitability.
Our sixth hypothesis examines the mediating mechanism of adaptive leadership in the relationship between financial technology innovation and rural bank performance. The analysis rejects the hypothesized relationship. Adaptive leadership does not mediate the relationship between financial technology innovation and rural bank performance. This finding contradicts previous studies, such as
Berraies and Bchini (
2019) and
Ma et al. (
2024), which suggested that adaptive leadership is vital in linking financial technology innovation to improved organizational performance. The inconsistency between this result and earlier literature can be interpreted through several possibilities—for instance, the role of adaptive leadership within the context of rural banks in Indonesia appears to be not yet fully optimized (
Wasiaturrahma et al., 2020). This reflects a gap between leadership capabilities in responding to technological changes and the organizational need to integrate financial innovation into business strategy comprehensively. Resource limitations, both in terms of technological infrastructure and managerial digital competence, may act as constraining factors that hinder the effectiveness of adaptive leadership in mediating the impact of fintech innovation on bank performance (
Bhutto et al., 2023). Many rural banks still face challenges in strategically adopting technology, where digitization efforts tend to remain operational rather than transformational (
Samsudin et al., 2024).
These results suggest that while adaptive leadership is essential, it may not be sufficient as a catalyst for translating technological innovation into superior organizational performance. Other variables, more relevant and contextual, are likely better suited to explain this relationship. Factors such as digital capability, organizational agility, or technology readiness need to be explored further as alternative mediators that could more accurately capture how fintech innovation influences rural bank performance (
Jun et al., 2022). This study may enrich the academic discourse on leadership effectiveness in the digital era. Furthermore, these findings underscore the importance of building a technologically prepared and strategically adaptive organizational foundation so that digital innovation can generate real added value for the performance of financial institutions, particularly rural banks.
5.2. Managerial Implications
Findings from the study offer a number of implications for managers and other stakeholders in the rural banking ecosystem. There is the need for rural bank managers to proactively adopt and support digital transformation initiatives. These innovations not only streamline operations but also foster the development of adaptive leadership within the organization (
Hoffman & Vorhies, 2017). Management must ensure that fintech adoption is not merely symbolic but fully integrated into service systems, credit processes, risk management, and financial reporting. Investments in digital payment systems, big data-based credit scoring, and mobile banking platforms can enhance operational efficiency and expand service outreach to unbanked populations in rural areas (
Setiawan et al., 2021).
Rural banks must emphasize leadership capacity development through training programs, coaching, and benchmarking with financial institutions that have successfully undergone digital transformation (
Winasis et al., 2021). Adaptive leaders can steer organizations flexibly, manage resistance to change, and initiate innovations that align with local market needs (
Schulze & Pinkow, 2020). In addition, management should develop recruitment and evaluation systems that prioritize strategic competencies rather than focus solely on administrative aspects or previous experience. Directors with a strong vision, technological expertise, and practical communication skills are better equipped to lead teams, make strategic decisions, and foster an innovative and collaborative organizational culture (
Kurzhals et al., 2020).
Close collaboration between technological development and managerial structure reinforcement is essential to optimize the synergy between innovation and leadership. Decisions regarding technology implementation must involve top-level executives directly to ensure that digital strategies align with organizational goals (
Gilli et al., 2024) Adaptive leaders serve as catalysts in ensuring that every adopted innovation is internalized and internalized across the organization (
Susanty et al., 2024). Rural banks must build a digital ecosystem that supports technological advancement and organizational adaptability. This includes strengthening IT infrastructure, formulating internal policies that are flexible toward change, and establishing strategic partnerships with fintech service providers and other technology platforms. By creating a collaborative, data-driven ecosystem, rural banks will be better positioned to compete and grow amidst the increasingly intense digital disruption.
5.3. Recommended Strategies
Based on the study’s findings, although financial technology innovation significantly improves rural bank performance, the expected mediating role of adaptive leadership was not supported, indicating a gap between leadership responsiveness and technological advancement. To address this, rural banks must implement integrated strategies that strengthen the alignment between digital transformation initiatives and leadership effectiveness. First, leadership development programs should focus on enhancing digital literacy, agility, and strategic foresight among directors and managers, enabling them to lead innovation with clarity and confidence. Second, banks need to establish internal structures that foster cross-functional collaboration between technology units and executive leadership, ensuring that digital initiatives are embedded across operational and strategic levels. Third, adaptive leadership should be reinforced not as a standalone driver but as part of a broader ecosystem that includes digital capability building, agile organizational processes, and performance-based leadership evaluation systems. Lastly, to fully leverage the potential of fintech innovation, rural banks should consider complementary factors such as organizational culture, digital readiness, and innovation-oriented governance as alternative or supporting mechanisms in achieving sustainable performance improvement. These strategies are essential for transforming fintech adoption from operational upgrades into long-term value creation, driven by effective and forward-thinking leadership.
5.4. Limitations and Future Research Directions
As with many other studies, this study has some limitations worthy of mention. These limitations, however, did not affect the conclusions drawn but are necessary to guide future studies. First, the findings of this study are derived from cross-sectional data collected at a specific point in time, consistent with methodological practices in organizational research. Consequently, the study does not assert causal inferences, which would be more appropriately addressed through longitudinal or experimental research designs. However, the proposed associations among key constructs are grounded in established theoretical frameworks and supported by prior empirical evidence.
Second, the present study has examined financial technology innovation as the sole antecedent to adaptive leadership. The conceptual model may have overlooked other relevant antecedents to adaptive leadership. While the results show that adaptive leadership is significantly influenced by financial technology innovation, adaptive leadership could be affected by other factors, such as training and development programs that cultivate essential skills—such as emotional intelligence, decision-making under uncertainty, and collaboration—are pivotal in preparing leaders to navigate complex challenges (
Sott & Bender, 2025). Future studies may examine other antecedents and outcomes of adaptive leadership to form a more comprehensive framework.
Third, we use leadership style (adaptive leadership) to improve rural bank performance; it would be reasonable for future researchers to test a moderator, or other leadership styles (i.e., agile leadership, responsible leadership, and change-oriented leadership) with different outcomes. By addressing these limitations and expanding the scope of future research, scholars can contribute to a more robust and globally relevant body of knowledge on rural banks’ performance.
Additionally, while this study focuses specifically on Indonesian firms, the proposed model has broader applicability and can be extended to other real-world contexts, particularly in developing countries with similar economic structures and regulatory pressures. Future research is encouraged to test this model in diverse geographical settings or industries, to validate its robustness and enhance generalizability across contexts.
6. Conclusions
This study offers valuable insights into the factors influencing rural bank performance among rural banking users in Indonesia, with a focus on financial technology innovation, adaptive leadership, and individual director performance. By applying the resource-based view (RBV) theory, this research explored how these factors shape rural bank performance. Our findings indicate that financial technology innovation and director individual performance are significantly linked to rural bank performance, highlighting the importance of these factors in enhancing operational efficiency and ensuring institutional sustainability. In contrast, adaptive leadership did not show a significant direct impact on rural bank performance. This suggests that while adaptive leadership is essential, it is not sufficient on its own to drive performance improvements. This finding indicates the need for more integrative leadership approaches that combine adaptive leadership with institutional readiness, employee alignment, and strategic clarity to enhance performance effectively.
These findings contrast with previous research that highlights adaptive leadership as crucial for organizational success. For example, studies such as those by
Wamburu et al. (
2022) and
Maulana et al. (
2022) emphasize the importance of adaptive leadership in driving performance. In contrast, our research suggests that fintech innovation may have a more immediate impact on rural bank performance. Moreover, the lack of a significant effect of adaptive leadership in this study adds a novel contribution to the literature, suggesting that other factors, such as organizational readiness or digital transformation, might be more prominent in improving performance in rural banking sectors.
In conclusion, this study enhances our understanding of how rural banks can leverage financial technology innovations and effective executive leadership to improve their performance. It emphasizes the need for a holistic leadership model that integrates adaptive leadership with broader organizational capabilities. Future research could explore alternative leadership styles and digital transformation strategies to better understand how rural banks can thrive in the rapidly evolving fintech landscape.