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Article

Factors Influencing the Perceived Effectiveness of COVID-19 Risk Assessment Mobile Application “MorChana” in Thailand: UTAUT2 Approach

by
Nattakit Yuduang
1,2,
Ardvin Kester S. Ong
1,
Yogi Tri Prasetyo
1,*,
Thanatorn Chuenyindee
1,2,3,
Poonyawat Kusonwattana
1,2,
Waranya Limpasart
4,
Thaninrat Sittiwatethanasiri
3,
Ma. Janice J. Gumasing
1,2,
Josephine D. German
1,2 and
Reny Nadlifatin
5
1
School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
2
School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
3
Department of Industrial Engineering and Aviation Management, Navaminda Kasatriyadhiraj Royal Air Force Academy, Bangkok 10220, Thailand
4
Department of Chemistry, Faculty of Science, Mahidol University, Bangkok 10400, Thailand
5
Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2022, 19(9), 5643; https://doi.org/10.3390/ijerph19095643
Submission received: 12 March 2022 / Revised: 10 April 2022 / Accepted: 25 April 2022 / Published: 6 May 2022
(This article belongs to the Section Digital Health)
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Abstract

COVID-19 contact-tracing mobile applications have been some of the most important tools during the COVID-19 pandemic. One preventive measure that has been incorporated to help reduce the virus spread is the strict implementation of utilizing a COVID-19 tracing application, such as the MorChana mobile application of Thailand. This study aimed to evaluate the factors affecting the actual usage of the MorChana mobile application. Through the integration of Protection Motivation Theory (PMT) and Unified Theory of Acceptance and Use of Technology (UTAUT2), latent variables such as performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM), habit (HB), perceived risk (PCR), self-efficacy (SEF), privacy (PR), trust (TR), and understanding COVID-19 (U) were considered to measure the intention to use MorChana (IU) and the actual usage (AU) of the mobile application. This study considered 907 anonymous participants who voluntarily answered an online self-administered survey collected via convenience sampling. The results show that IU presented the highest significant effect on AU, followed by HB, HM, PR, FC, U, SEF, PE, EE, TR, and SI. This is evident due to the strict implementation of using mobile applications upon entering any area of the vicinity. Moreover, PCR was not seen to be a significant latent factor affecting AU. This study is the first to have evaluated mobile contact tracing in Thailand. The integrated framework can be applied and extended to determine factors affecting COVID-19 tracing applications in other countries. Moreover, the findings of this study could be applied to other health-related mobile applications worldwide.
Keywords: COVID-19 contact tracing; UTAUT2; PMT; mobile application; MorChana COVID-19 contact tracing; UTAUT2; PMT; mobile application; MorChana

Share and Cite

MDPI and ACS Style

Yuduang, N.; Ong, A.K.S.; Prasetyo, Y.T.; Chuenyindee, T.; Kusonwattana, P.; Limpasart, W.; Sittiwatethanasiri, T.; Gumasing, M.J.J.; German, J.D.; Nadlifatin, R. Factors Influencing the Perceived Effectiveness of COVID-19 Risk Assessment Mobile Application “MorChana” in Thailand: UTAUT2 Approach. Int. J. Environ. Res. Public Health 2022, 19, 5643. https://doi.org/10.3390/ijerph19095643

AMA Style

Yuduang N, Ong AKS, Prasetyo YT, Chuenyindee T, Kusonwattana P, Limpasart W, Sittiwatethanasiri T, Gumasing MJJ, German JD, Nadlifatin R. Factors Influencing the Perceived Effectiveness of COVID-19 Risk Assessment Mobile Application “MorChana” in Thailand: UTAUT2 Approach. International Journal of Environmental Research and Public Health. 2022; 19(9):5643. https://doi.org/10.3390/ijerph19095643

Chicago/Turabian Style

Yuduang, Nattakit, Ardvin Kester S. Ong, Yogi Tri Prasetyo, Thanatorn Chuenyindee, Poonyawat Kusonwattana, Waranya Limpasart, Thaninrat Sittiwatethanasiri, Ma. Janice J. Gumasing, Josephine D. German, and Reny Nadlifatin. 2022. "Factors Influencing the Perceived Effectiveness of COVID-19 Risk Assessment Mobile Application “MorChana” in Thailand: UTAUT2 Approach" International Journal of Environmental Research and Public Health 19, no. 9: 5643. https://doi.org/10.3390/ijerph19095643

APA Style

Yuduang, N., Ong, A. K. S., Prasetyo, Y. T., Chuenyindee, T., Kusonwattana, P., Limpasart, W., Sittiwatethanasiri, T., Gumasing, M. J. J., German, J. D., & Nadlifatin, R. (2022). Factors Influencing the Perceived Effectiveness of COVID-19 Risk Assessment Mobile Application “MorChana” in Thailand: UTAUT2 Approach. International Journal of Environmental Research and Public Health, 19(9), 5643. https://doi.org/10.3390/ijerph19095643

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