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Article

The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists

1
Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
2
Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
3
Department of Tourism and Service Management, MODUL University Vienna, 1190 Vienna, Austria
4
Tourism Industry Research Division, Korea Culture & Tourism Institute, Seoul 07511, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Paul B. Tchounwou
Int. J. Environ. Res. Public Health 2021, 18(4), 2021; https://doi.org/10.3390/ijerph18042021
Received: 21 January 2021 / Revised: 15 February 2021 / Accepted: 16 February 2021 / Published: 19 February 2021
The adventure tourism subsector continues to be popular today. Both industry and academia define adventure tourism’s scope from either the physical (e.g., outdoor activity and physical activity) or psychological aspects (e.g., thrill seeking and challenges). Recent studies have pointed out that adventure tourism can be interpreted differently across cultures and markets. Still, risk has always been universally accepted as an essential characteristic of adventure tourism. Thus, most empirical research has studied the role of risk as one of the motivations. However, attempts to investigate related elements that are either a response to or a coping mechanism for the presence of risk are scarce. This present study adopted one of the most prominent frameworks in explaining behavioral intentions, the theory of planned behavior, and included involvement and knowledge variables to extend it. Furthermore, the sensation-seeking and worry constructs were tested for their moderating impact on intentions to participate in adventure tours. The results of structural equation modeling and multigroup invariance tests revealed that subjective norms were not a significant predictor of intentions, while both sensation seeking and worry significantly moderated the relationships between the study variables. View Full-Text
Keywords: adventure tourism; Vietnam tourism; theory of planned behavior; sensation seeking; worry; involvement adventure tourism; Vietnam tourism; theory of planned behavior; sensation seeking; worry; involvement
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MDPI and ACS Style

Kiatkawsin, K.; Bui, N.A.; Hrankai, R.; Jeong, K. The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists. Int. J. Environ. Res. Public Health 2021, 18, 2021. https://doi.org/10.3390/ijerph18042021

AMA Style

Kiatkawsin K, Bui NA, Hrankai R, Jeong K. The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists. International Journal of Environmental Research and Public Health. 2021; 18(4):2021. https://doi.org/10.3390/ijerph18042021

Chicago/Turabian Style

Kiatkawsin, Kiattipoom, Ngoc A. Bui, Richard Hrankai, and Kwangmin Jeong. 2021. "The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists" International Journal of Environmental Research and Public Health 18, no. 4: 2021. https://doi.org/10.3390/ijerph18042021

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