Next Article in Journal
Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites?
Previous Article in Journal
Measurement and Spatial Variation of Green Total Factor Productivity of the Tourism Industry in China
Article

Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior

1
Department of History-Culture & Tourism Management, Changzhi University, Changzhi 046000, China
2
School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China
3
Research center of Beijing Tourism Development, Beijing 100024, China
4
School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China
5
Management School, Tianjin University of Commerce, Tianjin 300134, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(4), 1151; https://doi.org/10.3390/ijerph17041151
Received: 29 December 2019 / Revised: 9 February 2020 / Accepted: 11 February 2020 / Published: 12 February 2020
Visitor environmentally responsible behavior (ERB) is helpful for promoting the sustainable development of tourist destinations. Existing studies on visitor ERB tend to either focus on restraining visitors’ environmental misconducts or rely on visitors’ psychological factors. Based on the theory of engagement, this paper constructs a theoretical model to explain visitors’ self-conscious ERB. Visitor engagement with the destination is investigated as an independent variable which leads to the improvement of relationship quality and visitor ERB. Relationship quality is explored to mediate the impact of visitor engagement on ERB. In addition, the moderating role of environmental clue on the tested relationships is also examined. This study adopts partial least squares structural equation modeling (PLS-SEM) to investigate a total of 410 valid questionnaires. The results show that (1) visitor engagement with the destination positively affects visitor ERB; (2) relationship quality mediates the impact of visitor engagement on visitor ERB; (3) environmental clue plays a significant moderating role in the effects of engagement and relationship quality on visitor ERB. The study extends theoretical perspectives on visitor ERB and customer engagement, and provides managerially practical value to better understand visitors’ self-conscious ERB. View Full-Text
Keywords: visitor engagement; environmentally responsible behavior; relationship quality; environmental clue; sustainable development of destinations visitor engagement; environmentally responsible behavior; relationship quality; environmental clue; sustainable development of destinations
Show Figures

Graphical abstract

MDPI and ACS Style

Zhou, X.; Tang, C.; Lv, X.; Xing, B. Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior. Int. J. Environ. Res. Public Health 2020, 17, 1151. https://doi.org/10.3390/ijerph17041151

AMA Style

Zhou X, Tang C, Lv X, Xing B. Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior. International Journal of Environmental Research and Public Health. 2020; 17(4):1151. https://doi.org/10.3390/ijerph17041151

Chicago/Turabian Style

Zhou, Xiaoli, Chengcai Tang, Xingyang Lv, and Bo Xing. 2020. "Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior" International Journal of Environmental Research and Public Health 17, no. 4: 1151. https://doi.org/10.3390/ijerph17041151

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop