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Int. J. Environ. Res. Public Health 2018, 15(2), 268;

Will Green CSR Enhance Innovation? A Perspective of Public Visibility and Firm Transparency

2,* and 3
School of Management, Harbin Institute of Technology, 13 Fayuan Street, Nangang District, Harbin 150001, China
School of Management, Hangzhou Dianzi University, Xiasha District, Hangzhou, 310018, China
School of Business, Guangdong University of Foreign Studies, 2 Baiyun N Ave, Guangzhou District, Guangzhou 510420, China
These authors contributed equally to this manuscript.
Author to whom correspondence should be addressed.
Received: 16 October 2017 / Revised: 2 January 2018 / Accepted: 29 January 2018 / Published: 4 February 2018
(This article belongs to the Special Issue Green Environment, Green Operations and Sustainability)
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In response to the asking and requiring of stakeholders to be more environmentally responsible, firms must commit to green corporate social responsibility (CSR). Firms being green and responsible always can acquire intangible resources that are important for firm innovation. Given the scarcity of existing research addressing relevant issues in depth, this paper expands our understanding of green CSR by revealing its antecedent effects on firm innovation performance. We also include public visibility and firm transparency as contingency factors to explore the relationship between green CSR and firm innovation performance. Using data collected from publicly listed firms in China, we find that greater innovation performance is associated with an increase in firm green CSR, and the positive relationship between green CSR and innovation performance is moderated by public visibility and firm transparency. Based on the results, theoretical contributions and practical implications are outlined. View Full-Text
Keywords: green CSR; public visibility; firm transparency; innovation performance; moderating effect green CSR; public visibility; firm transparency; innovation performance; moderating effect

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Wu, W.; Liu, Y.; Chin, T.; Zhu, W. Will Green CSR Enhance Innovation? A Perspective of Public Visibility and Firm Transparency. Int. J. Environ. Res. Public Health 2018, 15, 268.

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