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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 170
Article: Don’t Just Say Sorry—Say It Right: How Semantic Congruence and Credibility Cues Turn Negative Reviews into Potential Guests’ Booking Intentions
- Authors:
- Wenna Wang 1,
- Jifan Ren 1,* and
- Maroua Ben Maaouia 2
- et al.
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