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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 141
Article:
Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce
Authors:
by
Li Xiong, Dan Wei and Xiaoliang Long
Link:
https://www.mdpi.com/0718-1876/21/5/141
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