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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 21Number: 4
Article: From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns
  • Authors:
  • Mohammed Avvad1,*,
  • T. Radha Ramanan2 and
  • Muhammad Shafi Keelath1
  • et al.
Link: https://www.mdpi.com/0718-1876/21/1/4

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