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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 4
Article:
From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns
Authors:
by
Mohammed Avvad, T. Radha Ramanan, Muhammad Shafi Keelath and B. M. Rijas
Link:
https://www.mdpi.com/0718-1876/21/1/4
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