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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 326

Article: Measuring the Intelligence of Virtual Anchors in E-Commerce: Scale Development and Validation from a Human–Computer Interaction Perspective
Authors: by Linling Zhong, Yuxi Xie, Yongzhong Yang and Yanxiang Zhao
Link: https://www.mdpi.com/0718-1876/20/4/326

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