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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 257

Article: Modeling Consumer Reactions to AI-Generated Content on E-Commerce Platforms: A Trust–Risk Dual Pathway Framework with Ethical and Platform Responsibility Moderators
Authors: by Tao Yu, Younghwan Pan and Wansok Jang
Link: https://www.mdpi.com/0718-1876/20/4/257

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