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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 173

Article: Exploring the Mechanism of AI-Powered Virtual Idols’ Intelligence Level on Digital Natives’ Impulsive Buying Intention in E-Commerce Live Streaming: A Perspective of Psychological Distance
Authors: by Honglei Li, Wenshu Li and Tianliang Ma
Link: https://www.mdpi.com/0718-1876/20/3/173

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