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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 94

Article: Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective
Authors: by Rodney Duffett and Ayabonga Mxunyelwa
Link: https://www.mdpi.com/0718-1876/20/2/94

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