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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 90

Article: Virtual Influencers as Brand Endorsers: Developing and Validating a Multidimensional Evaluation Scale
Authors: by Yoon Y. Cho
Link: https://www.mdpi.com/0718-1876/20/2/90

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