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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 69
69
Article: Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing
Authors: by Qiang Yang, Yudan Wang, Qin Wang, Yushi Jiang and Jingpeng Li
Link: https://www.mdpi.com/0718-1876/20/2/69

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