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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 66
Article: Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role
  • Authors:
  • Shugang Li1,
  • Yuqi Zhang1,2 and
  • Yixin Tang1
  • et al.
Link: https://www.mdpi.com/0718-1876/20/2/66

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