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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 144
Article: When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness
  • Authors:
  • Chao Ma,
  • Chen Yang and
  • Ying Yu*
Link: https://www.mdpi.com/0718-1876/20/2/144

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