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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 115

Article: Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions
Authors: by Leonidas Theodorakopoulos, Alexandra Theodoropoulou and Christos Klavdianos
Link: https://www.mdpi.com/0718-1876/20/2/115

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