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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 157
Article:
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers
Authors:
by
Siyu Pan, Zhouyao Qin and Yiwei Zhang
Link:
https://www.mdpi.com/0718-1876/19/4/157
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