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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 13

Article: Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis
Authors: by Wei Gao and Ning Jiang
Link: https://www.mdpi.com/0718-1876/19/1/13

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