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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 18Number: 5
Article: The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions
- Authors:
- Thales Stevan Guedes Furquim1,
- Claudimar Pereira da Veiga1,2,* and
- Cássia Rita Pereira da Veiga1,3
- et al.
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