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Journal: J. Theor. Appl. Electron. Commer. Res., 2020
Volume: 15
Number: 6

Article: Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement
Authors: by Qihua Liu, Xiaoyu Zhang, Shan Huang, Liyi Zhang and Yang Zhao
Link: https://www.mdpi.com/0718-1876/15/1/6

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