Search Results (19)

This study explores the impact of DW’s news coverage on the perceptions, knowledge, and behavioural changes of the Syrian diaspora in Germany regarding the Syrian crisis. Grounded in the Uses and Gratifications theory, data were collected from 207 Syrian immigrants residing in Germany between September and November 2023 using a convenience sampling approach. The findings reveal that DW is perceived as a credible and objective news source that provides comprehensive and balanced coverage of the Syrian crisis. Exposure to DW’s reporting significantly enhanced respondents’ understanding of the crisis, enabling them to engage in informed discussions. DW’s coverage motivated behavioural changes, encouraging participation in social media discussions and humanitarian initiatives. This study highlights the critical role of trusted international media in shaping diaspora communities’ perceptions, knowledge, and actions during crises. These findings also highlight DW’s influence as a key information source for the Syrian diaspora, fostering both awareness and proactive engagement with the ongoing crisis. Full article

This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants. This research delves into the dual aspects of AI voice shopping platforms: the functional attributes outlined by the TAM and personal gratifications highlighted by the UGT, such as enjoyment, performance expectancy, and perceived safety. It uncovers a favorable user attitude towards voice shopping, emphasizing the significant role of performance expectancy and perceived utility on behavioral intentions. Key insights include the critical importance of security and privacy for user trust and the acceptance of new AI technologies, and the necessity of a balanced approach that merges functional, emotional, and security aspects for successful AI integration in daily technology use. Contrary to expectations, this study reveals a weak relationship between social norms and perceived usefulness, suggesting a misalignment with societal expectations. This research enriches the understanding of voice shopping using virtual assistants, offering valuable insights into consumer behavior and AI technology acceptance. It highlights practical implications for AI research, the development of voice-based software, and AI-driven advertising strategies, emphasizing the communication of benefits and emotional resonance in voice-enabled AI assistants for consumer purchases. Full article

The current study presents the development and the initial validation of a new questionnaire to assess individual differences in emotional and relational aspects related to cybersex activities (i.e., the ERACA). A total of 246 adults (105 females, mean age = 31.89 years, SD = 10.03) coming from the general adult population participated in the study. The items of the ERACA were developed considering the extant literature, and an exploratory factor analysis approach indicated a three-factor structure (i.e., the gratification of the Self through the objectification of other people, the gratification of the Self through relational aspects, betrayal, and infidelity). The associations between the dimensions of the ERACA and dimensional measures of both attachment styles and online sexual behaviors indicated that different aspects related to the quality of the relationships play a different role in individual differences concerning emotional and relational aspects of cybersex activities. The discussion emphasizes the potential usefulness of the ERACA questionnaire for both research purposes and from a health-promoting point of view. Full article

Digital content marketing (DCM) complements traditional marketing communication approaches and is a major focus of research. Uses and gratifications research posits that DCM only unfolds positive effects if it provides valuable content to consumers. However, there is limited evidence on what constitutes gratifying digital corporate content on company websites. This study aimed to elicit consumers’ preferences for key characteristics of digital corporate content on company websites and whether preferences differ among consumer subgroups. Best–worst scaling (BWS) was used to reveal preferences. To obtain BWS data, a cross-sectional survey was employed. The study sample comprised 1527 consumers from Germany, Switzerland, and Austria. Data were analyzed using counting analysis and conditional logit modeling. Subgroup comparisons were performed with t-tests and one-way ANOVA. The results consistently show that consumers prioritize information value as the most important content characteristic, followed by value in use, entertainment value, process value, and social value. Subgroup comparisons revealed generally similar priorities among consumers, with the greatest heterogeneity being found in assessments of the importance of social value. The study also suggests that consumers prioritize digital corporate content characteristics on company websites differently than they do on social media. These findings contribute to the evolving literature on DCM and provide insights that could help set evidence-based priorities in DCM practice. Full article

Through the theoretical frameworks of the media system dependency model and uses and gratifications theory, this study examined the uses of social media by Syrian refugees in Jordan and Turkey. A mixed-methods approach was used to increase the credibility and validity of the study’s findings by combining a qualitative method with quantitative data. The findings show that there were some factors that affected the Syrian refugees’ use of social media before seeking refuge in Jordan and Turkey, which were mainly its ban due to the regime’s censorship and a bad Internet connection due to the bad infrastructure. The absence of these two factors led to an increase in their social media dependency after seeking refuge. There are variances in which social media sites Syrian refugees use the most and why. The majority relied on Facebook for various reasons, and this dependency had varying repercussions on individuals. Furthermore, many immigrants were acquainted with new platforms, implying that refugees became social-media-literate and participated in the updates of the new platforms, even if such sites were not well known to the general public. The Syrian refugees’ dependency on social media varies from person to person due to differences in personal goals, social status, locations, living characteristics, and easy access to the Internet. Furthermore, this dependency on social media has different effects on them according to the media system dependency model. The refugees become increasingly dependent on social media to satisfy their needs and, because of that, social media dependency will become more important in their lives and will increase its influence and effects on them. Furthermore, the study found that the Syrian refugees depended on social media for various gratifications, such as educational, work, and business; information access; cultural and social aspects; connecting with networks and families; establishing friendships; learning new skills; self-expression; making business; and finding work, in addition to reaching routes and contacting smugglers to help them leave the country. Full article

The COVID-19 pandemic has significantly impacted the tourism and hospitality industry. This study aims to reconceptualize the concept of customer perceived value (CPV) in Isfahan’s five-star hotels during the pandemic using the grounded theory (GT) approach in the context of qualitative research. The objective of this study is to explore the key dimensions of CPV and identify the main strategies that enhance the value perceived by hotel customers. Data were collected with interviews with 30 experts in the hotel and hospitality industry, and MAXQDA software was used to analyze the data. The dominant themes that emerged from the content analysis included health-oriented self-gratification value, financial value, quality value, emotional value, social value, epistemic value, information value, and health security value. Additionally, the subthemes identified were trust, satisfaction, and information access. All these themes could potentially be employed by hotel sectors as solutions to enhance customer satisfaction during the pandemic. From a practical standpoint, this study provides insights to hotel managers or practitioners to implement updated strategies that contribute to knowledge development about customer perceived value in the hotel sector, which can lead to enhanced customer satisfaction and loyalty. The article makes theoretical contributions to the literature on CPV by identifying new dimensions that are relevant to the pandemic. This extension of the literature provides a more comprehensive understanding of CPV in crisis situations and can inform future research on the topic. The article also discusses future research directions. Full article

Total quality management (TQM) is a systematic management technique for developing a process-driven culture inside an organization to achieve quality and customer and employee satisfaction. TQM has started to impact global business systems, and is extensively regarded as a management “revolution”. The implementation of TQM in the industrialized building system (IBS) in Malaysian projects has not been treated in much detail, although it is essential. This research intended to assess TQM adoption in IBS projects and identify how TQM drivers will help to overcome TQM-implementation challenges. This study utilized the mixed method by developing a semi-structured interview and survey, while the respondents were experts from TQM and IBS consulting firms. The content-validity approach was used, depending on 14 interviews and 28 responses to a distributed questionnaire. The findings indicate that TQM adoption of IBS projects is extremely poor. According to experts, local firms are still unable to execute TQM because they are reluctant to implement the TQM system as a strategy implementation across the construction process. Furthermore, according to the content validity ratio (CVR), there was an agreement that TQM would provide substantial benefits to IBS projects, such as offering cooperative associations, excellent communication, enhanced customer gratification, cost reductions, and productivity improvements. This study provided practical evidence of the fact that if the organizations adopted these 23 drivers of TQM they could overwhelm the challenges of TQM implementation in IBS projects. Thus, the stated factors were trustworthy, as indicated in the transcripts of interviews, and relying on the plurality of expert assessments. This study offers a valuable list of challenges and drivers for managers of the projects as guidelines to help them adopt TQM in IBS projects. Full article

TikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U&G), we conducted an online survey with a non-probabilistic sample of 347 TikTok users. Our findings show relevant differences between younger (10–12) and older (13–16) teenagers. The youngest are more careful about privacy and enjoy more experimentation as content creators, while the oldest are more focused on building an audience. Entertainment and self-expression are the main motivations for using the platform. About 50% of our sample admits at least one behavior that is indicative of addiction. Full article

In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along with other expressive forms of religious enterprise, is adapting to a changing personalized media landscape to reach ever more diverse audiences. Social media in particular is allowing for social and personal entrepreneurship of religious expressions that formerly were largely limited by physical space and its attendant costs. The authors argue that utilizing the Uses and Gratification approach will provide a powerful method for understanding and evaluating how and why religious entrepreneurship is shifting in contemporary Thailand. Full article

Problematic smartphone use (PSU) is defined as the inability to control the time spent on smartphones, which has long-term negative impacts on daily life. The use-and-gratifications approach is applied to smartphones and describes the extent to which users devote themselves to smartphones to obtain gratifications. These gratifications can be represented in the types of use (process, social, and habitual). This study examines the associations between PSU and the different types of use and their effects on perceived stress and self-perceived PSU. N = 108 subjects participated (65 women, 41 men, 2 diverse, mean age = 31.8; range 17–70). They completed the Mobile Phone Problem Use Scale (MPPUS-19), Perceived Stress Scale (PSS-10), a questionnaire on types of use, and a self-created scale for self-perceived PSU. Multiple linear regressions and correlations were calculated and show a relationship between PSU and perceived stress. All three types of use were shown to be predictors of PSU. For stress perception, only process use is a predictor. Both PSU and stress perception are predictors of the self-perceived PSU. Both stress and PSU interact with each other, and the different types of use determine how stressful smartphone use is perceived to be. Full article

This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist satisfaction when attitude toward smartphone use by tourists serves as a mediator. To this end, data collected from tourists travelling in the US were analyzed using a multilevel approach. The findings are: (1) U&G motivations (social interaction, entertainment, information, and convenience) are determined, (2) valid and reliable scales for all constructs are developed, (3) U&G motivations have a significant effect on tourists’ attitude toward smartphone use, which, in turn, significantly affects e-tourist satisfaction (hedonic, utilitarian, and overall) at the individual level. The results from this study provide practical and theoretical implications for e-tourism communication and tourism marketing. Full article

This study introduces and applies the uses and gratifications theory to travel and tourism, resulting in a classification of U & G motivations (extant items) for this field. Uses and gratifications motivations are important for understanding e-tourist satisfaction. However, a measurement model for examining them has not been developed in the field of travel and tourism. To address this gap, this study develops valid and reliable scales for uses and gratifications motivations for smartphone use by tourists. Multilevel linear modeling (MLM) was used to avoid biases caused by common traits and features within a tourist group and to measure group effects. The scales conceptualized motivations for smartphone use by travelers, i.e., the U & G motivations, as a four-dimensional construct: social interaction, information, entertainment, and convenience. All scales demonstrate the appropriate psychometric properties for evaluating U & G motivations. The scales developed here can serve as an effective tool for future empirical research to better understand the motivations for smartphone use by travelers and to identify the relationships among U & G motivations, attitude, and e-tourist satisfactions in travel and tourism. Full article

Due to the phenomenal growth of e-commerce, online shopping has recently become a worldwide trend. This fosters many online shopping platforms to enter into Asian emerging markets, which evolves a need to understand online decision-making processes in this particular context. Addressing this gap, our study initialized an integrated framework based on Uses and Gratification theory and the Cognitive–Affect–Behavior paradigm to examine the impact of gratification elements on customer satisfaction and convenience enforcing continuance shopping intention. Moreover, we also conceptualize the moderating role of online ratings in our study. In total, 317 valid questionnaires from Pakistani online shoppers were incorporated to statistically test our model using the Structural Equation Modeling (SEM) approach in Amos. Besides, the results confirm the positive impact of layout and functionality on customer satisfaction and convenience, while the impact of PEEIM has been found insignificant. Furthermore, customer satisfaction and convenience are found to be the imperative predictors of continuance shopping intention. Our findings exhibit that a high level of online rating strengthens the direct effect of satisfaction and convenience on continuance intention. Theoretical and practical implications for future scholars and e-commerce shopping platforms are discussed. Full article

Although WeChat has become increasingly popular among Chinese elderly people as a tool to engage with health information, little research has examined their motivations for health purposes and their engagement with health information on the site. By applying the two-stage Use and gratification (U&G) approach, we first conducted in-depth interviews (n = 20) to explore older adults’ distinctive motives. Based on the 22 motives found in the qualitative research, we developed a questionnaire for an online survey (n = 690) to further investigate how these motives affect older adults’ engagement with health information on WeChat. As the result, six motive typologies were identified: information needs, social support, surveillance, social interaction, self-agency building, and technological convenience. Together, these six types of motivations jointly account for 59.9% of the variance in older adults’ engagement with health information (M = 2.71, SD = 0.79, adjusted R² = 0.59, p < 0.001). Social support and information needs were significant predictors, suggesting that the older WeChat users’ active engagement is driven by personal instrumental gratification. This study examines the explanation power of U&G theory in a health context, as well as provides the practical implication for leveraging mobile social media to improve older people’s healthcare management. Full article

Travellers have high standards and regard restaurants as important travel attributes. In the tourism and hospitality industry, the use of developed tools (e.g., smartphones and location-based tablets) has been popularised as a way for travellers to easily search for information and to book venues. Qualitative research using semi-structured interviews based on the face-to-face approach was adopted for this study to examine how consumers’ restaurant selection processes are performed with the utilisation of social media on smartphones. Then, thematic analysis was adopted. The findings of this research show that the adoption of social media on smartphones is positively related with consumers’ gratification. More specifically, when consumers regard that process, content and social gratification are satisfied, their intention to adopt social media is fulfilled. It is suggested by this study that consumers’ restaurant decision-making process needs to be understood, as each stage of the decision-making process is not independent; all the stages of the restaurant selection process are organically connected and influence one another. Full article