Search Results (6)

This study investigates the impact of wellness tourism motivation (WTM) on tourist satisfaction (TS) and tourist experience (TE), while also examining the mediating role of TE in the relationship between WTM and TS in the context of luxury spa resorts situated in the Himalayan regions of India. Drawing on an extensive review of the literature, this study proposes a conceptual model that hypothesizes the influence of WTM on TS and TE, as well as the impact of TE on TS. Data were collected through 260 questionnaires distributed to tourists visiting prominent spa resorts to validate the proposed model empirically. Structural equation modeling (SEM) was employed to analyze the relationships between the constructs. The results revealed that wellness tourism motivations have a positive impact on both TS and TE. Additionally, TE serves as a mediator, further enhancing the connection between WTM and TS. This study contributes to the growing body of literature on wellness tourism by providing empirical evidence on the unique dynamics of WTM, TE, and TS in Himalayan spa resorts, which cater to a distinct segment of wellness tourists. The results offer valuable insights for tourism operators and policymakers, enabling them to design tailored wellness experiences that enhance customer satisfaction and meet the specific needs of wellness-focused travelers. This research underscores the importance of prioritizing tourist experiences as a strategic tool for fostering satisfaction and loyalty in the luxury wellness tourism sector. Full article

Since China holds a critical geographical status, it harbors an immense tourist attraction. This research aims to investigate service quality, which determines electronic word of mouth, tourist satisfaction, and loyalty to visiting China’s tourist places. This study collected 443 questionnaires comprising tentative sampling from sightseers in China. This research examined how electronic word of mouth affects how far tourists are satisfied with their trip and how much loyalty they demonstrate toward the destination places. The SPSS, AMOS, and structural equation modeling techniques were used for analysis. Our findings illustrate the connection between electronic word of mouth, service quality, tourist satisfaction, and destination loyalty. This study also demonstrated that both tourist satisfaction and electronic word of mouth exercise an intermediary impact on service quality and the destination loyalty relationship. In this way, service quality may be attributed to tourist satisfaction (TS) and electronic word of mouth (eWOM), which explicitly influences destination loyalty (DL) when visiting China. These findings have practical implications for the tourism sector of China. Full article

Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previous research in the hotel industry, empirical studies showed a relationship between perceived value and tourist satisfaction in general. Consequentially, this study aimed to empirically investigate the relationship between eco-friendly perceived value (EFPV), tourist satisfaction (TS) and behavioral intention to revisit eco-friendly hotels (BIVE) in Thailand. Data was collected from tourists who used to stay in an eco-friendly hotel in Thailand. This study investigated the mediation of TS in the relationship between EFPV and BIVE. Accordingly, the method employed structural equation modeling (SEM) to appraise the hypotheses. The results showed significant positive influences between EFPV, TS and BIVE. Moreover, EFPV and TS had significant and direct positive impacts on BIVE. Additionally, TS partially mediates the relationship between EFPV and BIVE. Regarding the finding, the theoretical and practical implications for enhancing EFPV and promoting TS toward increasing BIVE in the hotel industry are proposed in this study. Full article

The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinations. However, the mechanism between the destination value and tourist loyalty remains unexplored, especially in the new context of relationship marketing. To advance the understanding of the mechanism, we introduced 3 variables of “tourist–destination relationship”, namely place attachment (PA), destination trust (DT) and tourist satisfaction (TS), combined with perceived value (PV) and tourist loyalty (TL), and therefore constructed the conceptual model. Taking the Hangzhou City of China as an example, the conceptual model was fitted and tested using the structural equation model (SEM). The results show that: (1) PV can directly and positively affect TS and DT respectively, while there was no significant effect of PV on PA; (2) TS and DT can directly and positively influence TL, but the effect of PA on TL has not been supported empirically; (3) PV has a significant positive effect on TL; and (4) there are internal relationship among the 3 variables measuring the tourist–destination relationship, in other words, TS can significantly affects PA, DT respectively, and DT has a significant positive effect on PA. The findings of this study provide empirical references for understanding the important role of the tourist–destination relationship. Full article

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea. Full article

Tourists are in contact with two types of services at destinations: enterprise services offered by tourism enterprises (e.g., hotels, shops, restaurants, etc.) and public services (public transportation, public information, public safety, etc.) provided by the local government. Following Churchill’s (1979) procedures, a model of destination service encounters (DSEs), including four dimensions (i.e.,enterprise personal interaction encounters (EPIEs), enterprise physical environment encounters (EPEEs), public personal interaction encounters (PPIEs), public physical environment encounters (PPEEs), and 10 subdimensions, was constructed. Then, the effects of DSEs on tourist satisfaction (TS) were tested with data collected in Shaoshan Township, China. The results revealed that EPIEs, PPIEs, and PPEEs had significant positive effects on TS. This model promotes the application of service encounter (SE) theory in destination management, and it offers implications for the synergy management of public and private sectors at destinations to improve tourist experiences. Full article