Search Results (33)

This study explores sustainable rural tourism entrepreneurship within the Urlaub am Bauernhof (UaB) cooperative network in Austria, offering an integrated model that unites financial, social, environmental, institutional, and marketing dimensions. Employing exploratory factor analysis (EFA) and Structural Equation Modeling (SEM) on data from 393 farm-based accommodation stakeholders, this research identifies sustainable entrepreneurship as comprising six interconnected dimensions: Economic Resilience and Diversification, Sociocultural Integration, Environmental and Regional Commitment, Market Visibility and Strategic Communication, Quality Assurance and Institutional Support, and Perceived Value and Branding. This multidimensional and hierarchically structured framework reflects the complex yet coherent nature of sustainability-driven entrepreneurship in cooperative tourism networks. The findings confirm the multidimensional nature of sustainable entrepreneurship and support the hypothesized structural relationships. The UaB network is presented as a transferable model that demonstrates how cooperative frameworks can enhance sustainability, regional identity, and rural revitalization, offering valuable insights and practical guidance for rural regions in the Western Balkans, where economic challenges, depopulation, and underdeveloped tourism infrastructure prevail. By illustrating a successful cooperative approach rooted in sustainability and regional identity, this study contributes to policy-making aimed at fostering resilient, culturally rich, and environmentally responsible rural tourism entrepreneurship in transitioning contexts. Full article

This study examined how entrepreneurs in the tourism sector can develop competitive advantages in a highly competitive environment. The relationship between innovation strategies, business networks, and service innovation was investigated using a PLS-SEM analysis with a sample of 32 tourism enterprises in Ecuador, namely, Cotacachi, Otavalo, and Quiroga. A structured questionnaire was used to evaluate service innovation, strategic renewal, and the development of business networks. The results indicate that internal knowledge sharing, process optimization, and the creation of new services drive creative strategies. Simultaneously, innovation and strategic renewal are positively associated with participation in business networks. In addition, access to external financing was identified as a key factor in enhancing innovation. These findings underscore the importance of designing public policies that promote tourism innovation through comprehensive programs combining access to finance, strengthened business networks, and internal capacity training. This paper offers strategic insights into the competitiveness and sustainability of tourism enterprises in emerging economies. Full article

This research presents a synthesis of social entrepreneurship (SE) in rural communities with a tourism vocation, adopting a systemic perspective applied to the case of Yecapixtla, Morelos, Mexico. Soft Systems Methodology (SSM) was used to diagnose the current state of the SE system in the Food and Beverage (F&B) sector, considering its alignment with the Sustainable Development Goals (SDGs). The study included direct observation, field notes, and systemic modelling tools such as the structured problem situation and the rich picture, in order to interpret the relationships among the actors involved. The results show that SE plays a strategic role in the sustainability of the destination, but it faces conflicting relationships with government actors and structural limitations that hinder its consolidation. Optimal relationships were identified among community actors, as well as opportunities to improve tourism governance. The study concludes that the systemic approach enables a clearer view of the conflicts, capacities, and opportunities within the system, highlighting the need to create systemic strategies that strengthen SE as a driver of sustainable development. Full article

Womens’ entrepreneurial endeavours, particularly in rural areas, have led to establishing Small and Medium-sized Enterprises (SMEs) focused on tourism initiatives, significantly enhancing rural tourism experiences while promoting local culture. Co-creation, a concept extensively studied in the tourism industry, involves the collaborative generation of ideas in production and consumption driven by stakeholders with vested interests in specific products and services. Policy co-creation, in particular, has become a key driver in enhancing a country’s tourism competitiveness through a collaborative and inclusive development approach. Despite the extensive exploration of co-creation in tourism, the role of women entrepreneurs in this process remains underexamined. This study aims to address this gap by identifying and exploring co-creation initiatives that demonstrate how women entrepreneurs contribute to tourism policy and development. Using a qualitative research approach, it is based on thirty (30) semi-structured interviews with key tourism stakeholders, including policymakers, entrepreneurs, tourism professionals, and representatives from relevant organisations. Findings from the interviews underscore the central role of women entrepreneurs in the co-creation of tourism policies, particularly in rural areas. Their entrepreneurial contributions extend beyond economic growth, as they engage in shaping policies that support sustainable tourism and local development. Through their innovative approaches, women entrepreneurs regenerate traditional products by incorporating modern techniques, ensuring their offerings remain relevant and appealing to diverse visitor demographics and evolving market trends. This study further highlights that effective policy frameworks are crucial to enabling and amplifying women’s contributions to tourism development. Policies that support co-creation processes—such as inclusive decision making, funding accessibility, and capacity-building programs—play a transformative role in unlocking the potential of women entrepreneurs or encouraging more women to embark on an entrepreneurial venture within the tourism sector. Full article

This study addresses the persistence of patriarchal structures and the reproduction of traditional gender roles in rural settings. In particular, this research explores agritourism, an emerging sector of rural tourism that, while providing economic opportunities in rural areas, also ends up perpetuating female subordination. In response to this issue, the manifestation of symbolic gender-based violence in the field of agritourism was analyzed, and a reliable and validated psychometric measurement scale was developed. The instrument identified and quantified the specific dimensions of symbolic gender-based violence in this context. To meet these objectives, the Delphi Method was used asynchronously for the design of the questionnaire, and an exploratory factor analysis was applied with a sample of 299 participants to validate its internal structure. The results indicate the existence of a robust structure made up of six key factors: feminized entrepreneurship, occupational self-segregation, stereotyped roles, limited access to land, glass ceiling, and wage discrimination. These findings contribute to a deeper understanding of the symbolic mechanisms of gender-based violence in agritourism and offer an analytical tool for future research in the field of gender studies and rural tourism. Full article

Cultural tourism has emerged as a vital alternative in rural areas, particularly in Kenya. However, its socioeconomic impacts on local communities are not fully understood. This paper examines how community attitudes and involvement assist the growth of sustainable tourism in Bungoma County, rural Western Kenya. Using a sample of 320 respondents and partial least square-structured equation modeling (PLS-SEM), this study examined key socioeconomic indicators, including employment opportunities, income generation, and community engagement. The economic and cultural importance of tourism for rural development is demonstrated by these metrics. Our results show that support from tourism is strongly influenced by favorable community perception. This study recommends tailored socioeconomic strategies, such as promoting cultural entrepreneurship, enhancing local infrastructure, and fostering collaborative efforts between stakeholders, to diversify rural economies. The novel approach of this research provides critical insights into community-based tourism and presents significant results, contributing to the broader literature on rural socioeconomic development. Full article

This study analyzed the effects of insect-based diets on rural leisure activities, tourism, and consumption. A questionnaire survey was conducted, with 900 valid samples being obtained. The collected data were then analyzed through descriptive statistical analysis, a t-test, and a Pearson’s product-moment correlation coefficient test by using the SPSS 26.0 statistical software. Subsequently, semistructured interviews were conducted to collect expert and public opinions on the analysis results. Finally, literature findings and the collected questionnaire and interview data were reviewed through multivariate validation analysis. According to the results, the public agrees that entomophagy culture and insect cuisine can enhance leisure and tourism appeal. Entomophagy culture can also stimulate rural economic, social, and environmental development as well as rural consumption. However, modern public infrastructure and medical facilities are still required to increase tourism accessibility. Local governments must improve public sanitation, moral standards, and the overall quality of tourism and living environments. They must also attract corporate investment and cultivate entrepreneurship among residents to develop new insect-based tourism and leisure activities, food, and products. These measures can enhance the influence of insects on the sustainable development of leisure activities, tourism, and economies in rural regions. Full article

The units with tourist functions in Romania have a variable duration of activity resulting from the actions of different factors, but which can be analysed mathematically through survival analysis models. The number of establishments offering accommodation for tourism purposes in Romania exceeds 22,000, and the data indicated by the Ministry of Economy, Entrepreneurship and Tourism on the companies that manage them are the inputs of the study. These allowed for the creation of a statistical database showing the total operating time from establishment to the present or to the cessation of activity. Grouping was carried out according to the type of establishment, the location of the companies in rural or urban areas, their belonging to a geographical region of Romania and classification according to the comfort category. The drawing up of evolution curves describing the probability of survival of the establishments, distinctly for the groups mentioned, and the statistical analysis to establish the significance of the differences between the groups provide information that allows for determining and understanding how certain factors influence the chances of survival of the tourist establishment. The type of accommodation unit, the region of development in which the unit is located and the category of comfort are the factors that have a statistically significant influence on the probability of survival of these units. The location of tourism units in rural or urban areas is not a relevant factor. Knowledge of the actions of these factors allows for optimising the measures taken at the start of an activity in the tourism industry. These can result in improving the survivability of tourism. Sustainable tourism involves developing and supporting different forms of tourism by implementing activity management at both the accommodation unit level and at the locality, regional or whole tourist area level. The survival and continuity of the tourism business on the market and, at the same time, respect for the natural, social and economic integrity of the environment can ensure the rational exploitation of natural and cultural resources for future generations. Full article

Wellness tourism is a growing segment that destinations can rely on to increase tourism flows and revive underdeveloped rural areas. This study elicits tourists’ preferences for wellness tourism products and the redevelopment of a wellness destination in a depopulated rural area. The research included 595 participants in Central Greece using on-site, face-to-face surveys. The survey data were analyzed using a two-step process. First, conjoint analysis was applied to determine the combination of wellness tourism product attributes that maximize visitors’ utility. In the second step, we elicited visitors’ willingness to pay (WTP) for improvements in tourism product attributes using the contingent valuation method. The findings indicate that the combination of attributes that maximizes the preference structure of respondents includes time of visit from September to October, duration of visit from 1 to 7 days, wellness tourism as the primary purpose of the visit, and wellness activities that contain both physical activities and training as well as spiritual and emotional enhancement. Using binary logistic regression, the analysis indicates that respondents are willing to pay EUR 47.33 per visit on average further to develop wellness tourism products in the study area. Empirical results confirmed that sustainability issues, quality, and entrepreneurship factors positively impact visitors’ WTP for revitalizing wellness products. In contrast, a longer duration of stay in the area and respondents’ age negatively impact their WTP. These findings suggest that structuring a customer-driven tourism product will enhance the rural destination’s efforts to attract high-yield visitors and advance the rural economy. Furthermore, practical implications reveal that Destination Management Organizations will benefit from research results to foster targeted management plans. Full article

Tackling rural development challenges is essential for achieving the United Nations Sustainable Development Goals (SDGs). The quadruple helix approach, encompassing academia, the government, industry, and the community, is crucial for promoting neo-endogenous rural development and sustainability through effective interventions. This paper utilizes a case study methodology and qualitative approaches, such as observation, discussions, and semi-structured interviews, to provide an overview of a quadruple helix rural revitalization program focused on sustainable rural development. The findings showed the following: (1) the quadruple helix collaborations initiated among the stakeholders are essential for promoting collaborative research, enhancing relevance, and stimulating neo-endogenous growth; (2) the program’s focus on agricultural science and technology, entrepreneurship, and tourism offers a holistic approach to sustainable rural development, representing a departure from a sectoral focus on agriculture and the move towards a comprehensive understanding of rural innovation, where agricultural production is incorporated as one activity among many; (3) the multidisciplinary approach of the program has facilitated the advancement of a total of 11 out of the 17 SDGs. The study suggests implications for practice, emphasizing the importance of context-specific and multidisciplinary approaches to address sustainability challenges that are not bounded by discipline. Full article

As older people have accumulated more developed networks, stronger financial positions and a greater ability to leverage resources and create more credible businesses, they are better placed to start new and more successful businesses than the younger generation. This paper presents the research that has been conducted for the ENTRUST project, which aims at designing an entrepreneurship training programme for people aged 50+ who are interested in creating new businesses to foster the sustainable development of rural areas and to provide services to tourists or other businesses that support tourism in rural areas. The results of the surveys for potential 50+ entrepreneurs (72 respondents) and experts in rural development and tourism organizations (100 respondents) show that there are perceived business opportunities in rural areas for experienced 50+ professionals. There is also a high demand for training targeted at rural tourism entrepreneurs. The interviews of experienced 50+ entrepreneurs (8) who work in cooperation with the rural community show that 50+ entrepreneurs find their work meaningful and that they want to continue working “as long as their health allows”. They greatly value the opportunity to develop the rural area and to be involved in preserving its historical and cultural heritage. Full article

COVID-19 has exerted a tremendous impact on tourism and hospitality businesses. Agritourism is no exception, and the impacts have been both negative and positive concerning the activity of agricultural production. Online direct selling of farm products is a good example of a positive outcome and has contributed to the resilience of agritourism, compensating for the revenue drop from tourism activity. This aspect is unique to agritourism farms. Since COVID-19 stimulated new activity, it is necessary to nurture skills that take advantage of these emerging opportunities in the post-COVID-19 era. Further, we must explore innovative avenues, such as rural e-hospitality, preventive medical effects, and compatible entrepreneurship between those engaged in individual agritourism and community-based tourism. For this purpose, we need to accumulate empirical evidence on these preventive medical effects provided by agritourism in the future. Full article

Regional product labelling has become a trend in recent years, with the goal of being able to stimulate and support local economies; increase the sales of quality local products and services; preserve and maintain traditions, local cultural values, and the character of rural landscapes; and promote the use of local resources, potential, and raw materials. The existing Slovak studies deal primarily with the perception of consumers and tourism. In this article, we analysed forms of rural development in connection with regional product labelling and the Slovak regions of Kopanice and Záhorie. This theme is a relatively new phenomenon in Slovakia, and that is the author’s main contribution. The research was conducted using an online questionnaire administered between May and July 2022 in each district of the region, with a total of 283 respondents participating. The results obtained from the questionnaire survey were statistically processed using Pearson’s correlation coefficient. We used STATISTIC 109 software (Tibco software, Palo Alto, California). The questionnaire method is the most suitable method for determining the perceptions of the respondents. The goal was to analyse rural development in connection with regional product labelling and to identify areas of the application of regional product labels. The term regional product was associated with production in a specific region (50.5%) and with the customs and traditions of the region (43.8%). Supporting employment and entrepreneurship in the region were considered by 43.1% of the respondents as the most important in the region. From the perspective of the application of regional labelling in connection with rural development, we confirmed gender and education dependence. Women with first- and second-level higher education saw regional labels as the main element in the development of the region and the local economy. Full article

This paper aims to realize the planning of resource utilization and development of rural industries endowed by digitalization under entrepreneurship. First, the global classic practical experience of digitizing rural industries is studied, and the development model of existing rural industries is captured from the perspective of entrepreneurship. Second, the influencing factors of rural industrial development are extracted, the structure of resource development is analyzed, and a Neural Network (NN) model of industrial development aiming at expected per capita annual income is established. In addition, a Genetic Algorithm (GA) is introduced to learn the weights of influencing factors in the model. The structure of the NN is determined through extensive experiments. Finally, conclusions are drawn through the simulation and experiment of NN and GA. Tourism, infrastructure, and transportation planning have weights of 7.79, 5.6, and 6.4, respectively, and these three sectors should be vigorously developed. In the future, the weight values of these factors can be used for reference, and the development of various aspects can be refined. This paper clarifies the core of industrial development in rural revitalization based on the perspective of entrepreneurship. The problem of how to realize the optimal utilization of resources is solved scientifically and rationally through the mathematical model. The introduction of deep learning algorithm models provides data support for resource allocation and industrial planning in the process of digital empowerment of traditional rural industries, which is of great value and significance for exploring digital models for rural industry development. Full article

Social entrepreneurship plays a key role in making tourism an inclusive activity. Literature on the topic is increasing but needs to pay more attention to collaboration, which is crucial for social enterprises. To overcome this gap, the present study focuses on the impact that social entrepreneurs’ drivers and barriers towards collaboration might have on providing decent work in rural tourism. The research considers the case of social farming, which has important implications for developing inclusive tourism. By applying the coding technique to twelve in-depth interviews with social entrepreneurs in the Marche region (Italy), the research reveals different themes and sub-themes influencing the four pillars of decent work identified by the International Labour Organization. Results show that the drivers towards collaboration positively impact new employment opportunities and social security for social entrepreneurs and the most fragile people targeted by their services. Instead, the lack of resources for social businesses and the low embeddedness are the main dimensions hindering the provision of well-being through tourism. This study provides managerial and policy implications to sustain inclusive tourism activities in social farming. It concludes with the main limitations and possible directions for future research. Full article