Search Results (25)

This study explores the determinants of startup intention within the context of e-commerce platform-based startups in South Korea. We employ an extended technology acceptance model (TAM) that integrates individual, social, and entrepreneurial characteristics. A two-step analytical approach is applied, combining variable extraction through data mining and hypothesis testing using structural equation modeling. The results indicate that personal and social factors—such as entrepreneurial mindset and social influence—positively affect perceived usefulness, while job relevance and exposure to successful startup models enhance perceived ease of use. In contrast, security concerns and technological barriers negatively impact these relationships, posing critical obstacles to platform-based startups. This study extends the TAM framework to the platform-based startup context, offering theoretical contributions and proposing policy implications, including promoting digital literacy, developing entrepreneurial networks, and addressing security and regulatory issues. These insights offer a deeper understanding of how platform environments shape entrepreneurial behavior, providing practical guidance for startup founders, developers, and policymakers. Full article

Higher education institutions (HEIs) are increasingly seen as central actors in entrepreneurial ecosystems, yet their support mechanisms do not always align with the needs of student entrepreneurs. This study investigates how key stakeholders, business students, professors, and experienced start-up founders perceive the relative importance of success factors for student-led start-ups within HEIs. Using a cross-sectional descriptive design, this study used a 34-item survey instrument developed through an extensive literature review and validated for content by a panel of experts. Triangulation between stakeholder groups enabled a multidimensional comparison of perspectives. Descriptive statistics were used to analyze patterns of agreement and variability, resulting in a three-tier framework of success factors based on perceived importance and consensus. High-impact factors included faculty entrepreneurial experience, student mindset, and access to mentorship, while traditional inputs such as infrastructure, legal support, and funding were ranked lower. The findings highlight a misalignment between institutional offerings and stakeholder priorities, highlighting the critical role of social and human capital. This research provides practical guidance for HEIs seeking to improve entrepreneurial support and contributes to theoretical discussions on stakeholder-informed ecosystem models. Although limited by its single-institution context, this study offers a foundation for future cross-institutional and longitudinal research. Full article

This study explores the marketing challenges perceived by aspiring entrepreneurs, focusing on undergraduate business students’ perspectives. Drawing on an empirical qualitative approach, this research utilizes data from semi-structured interviews with 31 students at a midwestern U.S. university to examine key barriers that hinder business development and growth. The research identifies five key themes: budget constraints, customer identification and engagement, branding and market differentiation, digital marketing barriers, and the role of education. The findings reveal that financial limitations and resource constraints hinder students’ ability to implement effective marketing strategies, while limited practical experience complicates customer engagement and market research efforts. Additionally, participants emphasized challenges in establishing distinct brand identities and adapting to rapidly evolving digital marketing tools. These insights align with existing entrepreneurial marketing theories, reinforcing the role of adaptability and resourcefulness in early-stage business ventures. Education emerged as both a strength and an area for improvement, with students valuing theoretical foundations but identifying gaps in hands-on, experiential learning opportunities. This study contributes to entrepreneurial marketing literature by highlighting the interplay between resource constraints, creativity, and adaptability in understanding marketing challenges. It further underscores the importance of integrating digital marketing competencies and alternative financing strategies, such as crowdfunding and fintech solutions, into entrepreneurship education. It also emphasizes the need for educational reforms that integrate practical applications, mentorship, and digital marketing training to prepare students for real-world entrepreneurial endeavors. By addressing these gaps, the findings offer actionable insights for educators, policymakers, and entrepreneurial support systems to better equip aspiring entrepreneurs for sustainable success. Full article

Evangelical immigrants from the Global South have a high degree of confidence in their own ability to start a business in the UK, and they report a significant amount of entrepreneurial engagement within their communities. This article explores how these Christians developed their skills and dispositions, how they are launching businesses in the UK, and—most importantly—how the action of God can be perceived through their experiences. The author constructs a metanarrative which begins in the Global South. Through their encounter with evangelical faith, women and men are developing the ‘spiritual capital’ that has historically been proven to foster entrepreneurship. In many instances, however, this potential for success lies latent in a societal context that hampers and threatens entrepreneurial enterprise. The story then shifts to the UK. When these evangelicals immigrate, many find success in business as they choose to put their spiritual capital to work. It is here argued that the actions of God can be discerned within this story. In the same way that God acted in Biblical times to raise the helpless and to bless exiles in a foreign land, so he seen by his people to be working today. Full article

This study explores the factors influencing entrepreneurial intentions among students in northwestern Croatia, with a focus on educational background, family entrepreneurial environment, studying experiences, and perceived self-efficacy. Empirical research was conducted between March and June 2024 on a sample of 160 students from northwestern Croatia, and a multiple regression analysis was performed to identify key predictors of entrepreneurial intentions. The results revealed that entrepreneurial self-efficacy significantly impacted students’ intentions to start and run successful businesses, aligning with prior research on entrepreneurial behavior. However, other factors, such as family background and entrepreneurial education, showed no significant influence in this specific regional context. The findings suggest that educational programs should emphasize developing entrepreneurial self-efficacy to foster future entrepreneurs. This study highlights the importance of integrating entrepreneurial activities, such as business plan competitions and start-up incubators, into the curriculum. Limitations related to sample size and cross-sectional design are acknowledged, and future research is encouraged to explore additional factors and larger samples. This research provides valuable insights for educators and policymakers seeking to enhance students’ entrepreneurial capacities and support regional economic development. Full article

This paper empirically examines whether integrating entrepreneurial abilities with the theory of perceived behaviour positively influences Sustainable-Development-Goal-8-driven sustainable entrepreneurial intentions (SDG-8 SEIs). The data used in this study were gathered from 540 students from top-ranked Indian engineering colleges that offer entrepreneurship courses and have access to company incubators. According to the theory of planned behaviour (TPB), perceived behavioural control, subjective norms, and entrepreneurial drive are the three elements of perceived entrepreneurial behaviour. The TPB’s dimensions in this study have entrepreneurial competencies as their antecedents. Cognitive competency, risk propensity, and social competency and resilience are antecedents of the TPB’s dimensions. One entrepreneurial viewpoint uses sustainable UNDP-SDG-8 as a metric for assessing intentions; its objectives are the promotion of inclusive and sustainable economic growth, full and productive employment, and decent work for all. This study used partial least squares structural equation modelling (PLS-SEM). According to the findings, engineering students in India are more likely to have entrepreneurial-focused intentions based on sustainability if they adhere to the TPB’s dimensions along with additional constructs. Using an expanded TPB model, we show that the TPB has learnable and stimulating antecedents, with these having a positive effect on SDG-8 SEIs, thus extending entrepreneurial activity in India. Policymakers, universities, and students will find these results very intriguing. The TPB’s dimensions and three additional dimensions are proposed as antecedents in a new conceptual model aimed at sustainable entrepreneurship in this study. Full article

The SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. In the competitive dental sector, it can aid dentists in identifying and analyzing internal strengths and weaknesses, as well as external opportunities and threats. This study focuses on senior dental students of the Department of Dentistry at the National and Kapodistrian University of Athens, Greece, aiming to scrutinize their use of SWOT analysis and assess its application as a tool for evaluating entrepreneurial goals and making career decisions in dental entrepreneurship. The research sample comprises 116 senior dental students (N1) in the final undergraduate year of their dental education, with data collection accomplished through the administration of an e-questionnaire during the obligatory course of “Organization and management of dental practices” in December 2023. The data extracted from the SWOT analysis encompass internal and external factors, gender distinctions, and outcomes derived from Stepwise Binary Logistic Regression concerning predictor markers. The results from the SWOT analysis of 114 valid questionnaires (N2), revealed that participants identified communication skills (50%) and organization skills (49.10%) as their primary strengths, followed by favorable personal traits contributing to goal success (36%). Weaknesses predominantly centered around emotional and personal traits like anxiety (41.20%) and other characteristics, alongside practical challenges such as lack of initial capital (24.60%). Main opportunities included collaboration with experienced dentists (33.30%) and access to training programs (27.20%), while economic instability in Greece (77.20%) and the saturated dentist profession (26.30%) were perceived as significant threats. Gender differences were notable, with female dentists more likely to report organization skills as a strength and anxiety as a weakness. Values such as industriousness, persistence, and ethics were commonly shared, with actions focusing on training programs (57.9%) and gaining experience with experienced dentists (29.8%). Cluster analysis identified two subgroups, with one emphasizing utilizing all available options (n = 49) and the other prioritizing on gaining professional skills and experience (n = 65). Logistic regression indicated that participants valuing industriousness were less likely to explore all available options, while those recognizing personal traits were more likely to do so. The study’s outcomes highlight key predictor factors linked to a proactive orientation in career decision-making among senior dental students. These insights offer valuable implications for educational institutions and career counselors. Full article

Limited research exists on the preparedness of pharmacy academic administrators for their roles. This cross-sectional survey aimed to explore the self-perceptions of pharmacy academic administrators, including deans, associate deans, assistant deans, department chairs, and directors, within United States-based Colleges or Schools of Pharmacy. Participants answered questions regarding their demographics, self-perceived readiness for administrative roles, self-perceived leadership skills, and strategies used to develop these skills. Data were analyzed using descriptive statistics, and subgroup comparisons were made using Student’s t-test for normally distributed continuous variables, Mann–Whitney tests for ordinal variables or non-normally distributed continuous variables, and Chi-squared tests for nominal variables. A total of 193 responses were analyzed. Respondents reported feeling least prepared in two areas: entrepreneurial revenue and handling grievances and appeals. There were gender differences noted in preparedness to conduct performance reviews, manage unit finances, and develop entrepreneurial revenue, with men rating themselves significantly higher than women in all three areas. Despite high self-ratings of leadership skills in the overall cohort, significant gender differences were noted in micromanagement with men rating themselves lower than women. Seeking advice from senior colleagues was the most used development strategy, and women showed a significantly higher preference for programs facilitated by professional organizations. This study contributes valuable insights into the preparedness of pharmacy academic administrators to inform future strategies that better support individuals to be successful in their roles. Full article

Youth agricultural entrepreneurship programs lack cohesiveness in their curriculum content. The purpose of this study is to investigate an agricultural entrepreneurship curriculum framework for youth in Latin America and the Caribbean. Two quantitative studies guided our investigation. First, a Delphi panel study was used to identify the core competencies of a youth agricultural entrepreneurship program. An expert panel identified 45 knowledge, skill, and ability (KSA) items in a three-round Delphi panel. The KSAs with the highest final rankings included evaluating business opportunities, agricultural value chain, successful enterprises, local markets, evaluating funding options, business planning, budgeting, market assessment, and problem-solving. Second, we conducted a needs assessment (in Spanish) with rural youth from the Dominican Republic to determine their agricultural entrepreneurial intent and program training needs. Fifty-four Dominican students completed the Entrepreneurial Intent Questionnaire, revealing strong entrepreneurial intent (i.e., positive entrepreneurial attitudes, subjective norms, perceptions, and perceived behavioral control). Next, participants completed the Competency Questionnaire, based on the Delphi panel results, which showed that gaps existed between the KSAs’ importance to agricultural entrepreneurship and students’ capability of demonstrating those KSAs. The Youth Agricultural Entrepreneurship Curriculum (YAEC) framework was developed from the findings. The YAEC framework should be used to create and implement youth agricultural entrepreneurship programs in LAC. Full article

Entrepreneurship can provide a creative, disruptive, problem-solving-oriented approach to the current economic, environmental, and social challenges of the world. This article aims to provide an analysis about the way universities can have an impact on developing entrepreneurial competence in students through extracurricular activities. The research relies on a questionnaire survey of students at the University of Petrosani, who participated in a range of entrepreneurial activities both online during the COVID-19 pandemic and face-to-face afterwards. The methodology consisted of applying principal component analysis to reduce the dimensionality of the indicators, followed by classification of the respondents through cluster analysis and training of a feedforward neural network. After finishing the network-training process, the error was minimized, resulting in three classes of respondents. Furthermore, based on the three classes, follow-up conclusions, policies, and decisions can be issued regarding the perception of entrepreneurship at the societal level, which is beneficial for academia and entrepreneurs, as well as for future research undertaken in this field. The key conclusion of our research is that entrepreneurship education is a real facilitator of the transition to sustainable entrepreneurship. Students perceived meeting successful entrepreneurs as being among the most effective extracurricular activities, assessing online activities as useful, and the field of study proved to be an important factor in their entrepreneurial intention. Full article

To achieve organizational performance excellence, modern organizations have not only the option but the necessity to adapt and implement corporate sustainability (CS) practices. CS changes previous business models, taking into account environmental and social aspects, thereby determining the success of the organization. The implementation of CS is, however, reinforced or limited by a number of internal and environmental factors. The main research goal was therefore to identify and evaluate the mechanisms linking perceived organizational support (POS) and entrepreneurial orientation dimensions such as autonomy (AU), risk taking (RT), competitive aggressiveness (CA) and innovativeness (IN) with CS. In order to verify the research hypotheses, a survey was conducted on a group of 200 small and medium-sized enterprises in 2022. A managerial approach was used in the study. The respondents used a 5-point Likert scale for the assessment of their attitudes and opinions. The relationships have been examined using structural equation modeling. The findings reveal that the type of enterprise moderates the relation between perceived organizational support and corporate sustainability, and innovativeness mediate this relation. Full article

This research aims to delimit the potential influencing factors of sustainable entrepreneurial intentions (SEI) based on the entrepreneurial event model. The proposed model was tested and validated on primary data in the instance of Romanian students. The structural equation model and PROCESS macro-based quantitative empirical findings confirmed multiple hypotheses and proved the direct predictor role of perceived sustainable entrepreneurial desire (PSED) and feasibility (PSEF) upon sustainable entrepreneurial intentions (SEI), as well as environmental values (EV) as influencing elements of both PSED and PSEF concerning sustainable entrepreneurship. Moreover, PSEF appeared as a mediating factor in the relationship between EV and SEI while entrepreneurial role models (ERM) as a moderator of this relationship. The results of the study reinforce the importance of the entrepreneurial event model in investigating the determinants of sustainable entrepreneurial intentions and provide new investigative insights for academic research. Moreover, the carried out empirical research highlights that government policies and activities carried out within higher education institutions must be called upon to promote at the community level the benefits of achieving Romania’s sustainable development goals, in order to advance environmental values and thus increase the sustainability awareness of extant and potential entrepreneurs, as well as to facilitate the exposure of young people to successful entrepreneurial models with stimulating effects on their sustainable entrepreneurial intentions. Full article

Promoting entrepreneurship is important to develop competitive advantages, as it is one of the determinants of a country’s economy and development. Students are the future pillar of society, so stimulating entrepreneurship from education is the best way to shape their entrepreneurial mindset and attitudes. Empirical studies have demonstrated the important relationship between entrepreneurship education and its success among higher education students. However, the impact of technology enablement on perceived entrepreneurial outcomes has received minimal focus. In total, 304 data were collected from universities in the Philippines showing that, among entrepreneurial success factors, technology enablement has the greatest impact. Our results demonstrated that related stakeholders should understand the importance of and need to enhance the use of technology in relation to entrepreneurship. Full article

The main purpose of this study was to provide a critique of the depoliticising funding call for co-creation research on urban resilience and sustainability while advocating that urban sustainability should remain political and require a political sphere. This study illustrated the invisible costs of undertaking co-creation research and, more specifically, the power imbalance between different groups of co-researchers, which creates tensions. Our research on the case study of the Brussels Health Gardens (BHG) project illustrated how a policy instrument such as a funding call depoliticised urban sustainability and nature-based health knowledge and failed to integrate sufficient resources, such as the time needed to care for science, society, and the self. While previous research focused on successful applications across different scales and places, we illustrated the costs and tensions created by an application that was accepted and funded in the first stage and rejected in the second stage. Vulnerable groups, immigrants, and women tried to access the financial resources that were provided by a regional funding application to communicate nature-based health knowledge in their cities, neighbourhoods, and communities while working together with academic institutions. Two authors were involved in all phases of this project and contributed a collaborative autoethnography of the tensions that were experienced during the project co-creation and their perceived causes. The third author interviewed other co-researchers and focused on the tensions. Several tensions were linked with those observed in other co-creation research (inclusion versus control; impact versus solution; and the research topic of health, which is a boundary object), whereas some tensions were linked with the systems of Brussels (and beyond), ecological modernist priorities, and academic entrepreneurial system. The empirical data of both the lived experiences of the first and second authors, enriched with findings of interviews, contribute to the underexplored body of knowledge and critiques on the depoliticisation by ecological modernist research and policy priorities in Europe. Full article

Over the past decade, the proliferation of entrepreneurial ventures and small firms with sustainable business models have pushed the sustainability agenda in the fashion industry. Despite prominent success stories, these companies often encounter significant operative challenges that hinder growth or even cause business failure. This paper adopts a qualitative research design and uses data gathered during 18 expert interviews with entrepreneurs and executive managers of 18 firms from 13 countries to identify and explore the dominant challenges that micro- and small-sized sustainable fashion companies struggle with. The results indicate that communicating with consumers is perceived as surprisingly difficult, especially because sustainable brands need to justify higher prices and explain the added benefits of their products. Second, resource constraints lead to operative friction and overburdening of the decision makers and their small management teams. Third, sustainable sourcing and production processes are economically difficult in an industry that continues to occupy a mass and low-cost logic. Against the background of these insights, a range of managerial recommendations are developed and contextualized in the framework of the Business Model Canvas. This novel approach makes the suggestions which are rooted in the resource-based view actionable and supports sustainable businesses to better manage their operations and achieve growth. For example, collaborative approaches with different stakeholders may mitigate constraints across all three identified problem areas. Full article