Search Results (244)

This work presents a parallel agent-based framework designed to analyze the dynamics of vegetable trade within a metropolitan area. The system integrates agent-based and discrete event techniques to capture the complex interactions among farmers, vendors, and consumers in urban agricultural supply chains. Decision-making processes are modeled in detail: farmers select crops based on market trends and environmental risks, while vendors and consumers adapt their purchasing behavior according to seasonality, prices, and availability. To efficiently handle the computational demands of large-scale scenarios, we adopt an optimistic approximate parallel execution strategy. Furthermore, we introduce a credit-based load balancing mechanism that mitigates the effects of heterogeneous communication patterns and improves scalability. This framework enables detailed analysis of food distribution systems in urban contexts, offering insights relevant to smart cities and digital agriculture initiatives. Full article

The HoReCa (Hotels, Restaurants, and Cafes) sector plays a pivotal role in the economy due to its strong connections with various other industries, including agriculture, food and beverage, construction, packaging, waste management, water, and textiles. Given its broad impact, understanding the perceptions of students—emerging consumers and future professionals—could provide valuable insights for businesses seeking to enhance sustainable practices in ways that resonate with younger generations and improve their competitiveness. However, there is still limited understanding of how students perceive and engage with sustainability in this sector. This study explores student perceptions of sustainability practices within the HoReCa sector, examining their awareness levels, expectations, and behavior. The objective is to assess how effectively current business approaches align with student values regarding sustainability initiatives and identify key factors influencing their engagement. A structured questionnaire was distributed among university students, and the collected data was analyzed using statistical techniques to identify meaningful trends and correlations. Findings revealed a notable disconnect between students’ professed sustainability values and their actual behavior. Primary obstacles included price sensitivity, skepticism toward environmental marketing claims, and insufficient access to clear sustainability information from businesses. Despite supporting sustainable initiatives in principle, students often struggle to translate their values into purchasing decisions. The research suggests that greater business transparency, enhanced sustainability education, and incentive programs could foster increased student engagement. Full article

Front-of-pack labels (FOPLs) have been identified as a potential key tool to enable consumers to make healthier and more sustainable food choices. The simplification of complex nutritional, environmental, and processing data into clear and immediate formats is an essential function of FOPLs, which facilitates a more efficient connection between detailed product information and real-world purchasing decisions. This review critically evaluates the three main categories of FOPL—nutritional (e.g., Nutri-Score), environmental (e.g., Eco-Score) and processing-based (e.g., NOVA)—and examines emerging efforts to weave these dimensions into unified labelling frameworks. A bibliometric analysis of 1803 publications from Scopus, Web of Science, and Google Scholar was conducted, using VOS viewer to identify co-occurrence networks and thematic clusters. A narrative synthesis of label design methods, regulatory steps and consumer impact research followed this. Despite the considerable maturation of individual FOPLs, their combined application remains ad hoc. Establishing harmonized, multidimensional criteria is therefore essential to ensure consistent labelling that informs consumers and promotes public health and sustainability goals. Full article

South Africa’s bioeconomy strategy identifies bio-innovation as a key driver of economic growth and social development, with plant breeding playing a central role in improving food security through the development of high-yielding, resilient, and high-quality crops. However, consumer perceptions of recent advances, particularly new breeding techniques (NBTs), remain underexplored. This study examines South African consumer attitudes towards plant breeding innovations, using a mixed-methods approach. The initial focus group interviews informed the development of a structured quantitative survey examining familiarity, perceptions, and acceptance of plant breeding technologies. Consumer awareness of plant breeding principles was found to be limited, with 67–68% of respondents unfamiliar with both conventional and modern plant breeding procedures. Despite this information gap, consumers expressed conditional support for modern breeding techniques, especially when associated with actual benefits like increased nutritional value, environmental sustainability, and crop resilience. When favourable effects were outlined, support for general investment in modern breeding practices climbed from 45% to 74%. Consumer purchase decisions emphasised price, product quality, and convenience over manufacturing techniques, with sustainability ranked last among the assessed factors. Trust in the sources of food safety information varied greatly, with medical experts and scientists being ranked highly, while government sources were viewed more sceptically. The results further suggest that targeted education could improve customer confidence, as there is a significant positive association (R² = 0.938) between familiarity and acceptance. These findings emphasise the significance of open communication strategies and focused consumer education in increasing the adoption of plant breeding breakthroughs. The study offers useful insights for policymakers, researchers, and industry stakeholders working on engagement strategies to facilitate the ethical growth and application of agricultural biotechnology in support of food security and quality in South Africa. This study contributes to a better understanding of South African consumers’ perceptions of plant breeding innovations and food safety. The research findings offer valuable insights for policymakers, researchers, and industry stakeholders in developing effective engagement and communication strategies that address consumer concerns and promote the adoption of products derived from diverse plant breeding technologies. Full article

Background/Objectives: Beef is a significant dietary component, and the concept of food quality is inherently complex and multidimensional. This study addresses this complexity within the context of beef products by examining four key attributes: price fairness, freshness, portion size, and packaging. It further investigates the structural relationships among food quality, consumer trust, and revisit intention, with particular attention to the moderating role of price fairness in the link between trust and revisit intention. Methods: Data were collected through an online survey administered via the Clickworker platform, targeting 415 U.S. consumers selected for their cultural relevance and substantial beef consumption. Structural equation modeling using maximum likelihood estimation was employed to test the hypotheses, and Hayes’ process model 15 was applied to assess the moderating effects. Results: The results show that consumer trust is positively influenced by all four quality attributes, and that freshness, portion size, packaging, and trust are positively associated with revisit and repurchase intentions. Moreover, price fairness demonstrated a significant moderating effect, framed within the heuristic decision-making perspective. Conclusions: This study contributes to the literature by shedding light on the determinants of consumer trust and repeat purchasing behavior in beef consumption. It underscores the heuristic role of price fairness and the interplay between perceived quality attributes and trust, offering practical insights for businesses seeking to enhance consumer perception and foster brand loyalty. However, this work is limited to the selection of the sample. Full article

In the context of growing interest in sustainable plant-based alternatives and sustainable eating, this study focused on the impact of visual elements of packaging design—specifically the presence of mascots—on consumer sustainable decision-making when choosing plant-based food products. The quantitative research, conducted through an online questionnaire, consists of four parts: the evaluation of the visual attractiveness of authentic brands of plant-based products; the identification of key factors influencing consumers’ choices when purchasing plant-based foods; the selection between graphic packaging designs featuring different types of mascots; and the assessment of the perceived importance of mascots in dietary habits. The collected data allows an analysis of how much mascots influence consumer sustainable preferences and willingness to try plant-based products. The findings suggest that mascots may be an effective tool in shaping positive perceptions of plant-based food and strengthening brand trust within sustainable concepts. The results offer practical implications for marketing strategies of producers of plant-based alternatives and highlight the potential of visual communication to promote sustainable consumption. This study contributes to understanding how packaging design affects consumer sustainable behavior in the plant-based food sector, with a focus on mascots as a previously underexplored visual element. Full article

As pet owners become increasingly mindful of pet health and sustainability, labeling plays a crucial role in shaping informed purchasing decisions for pet food. This study evaluated the nutritional adequacy and pricing of plant-based, hybrid, and animal-based dog foods. Using the Mintel database, we analyzed product labels, ingredient compositions, and marketing claims for various dog food categories. The findings revealed notable differences in key nutrients, such as protein, fiber, fat, ash, and moisture content. Plant-based dog foods generally offer higher fiber and ash content but often fall short in protein and fat levels, particularly in snacks and treats, which may impact their suitability for meeting the dietary needs of canines. Hybrid dog foods, which blend plant and animal ingredients, show greater variability, with some achieving balanced protein and fat content, while fiber levels depend on the plant-based proportion. Animal-based foods tend to excel in protein and fat content, particularly in wet and dry formats, while being lower in fiber and ash content. A key concern is the reliance on additives, particularly in plant-based and hybrid options, which raises questions about the long-term health impacts on pets. Pricing trends indicate that plant-based dog foods are generally more expensive than hybrid and animal-based options, although the cost varies widely across all categories. Full article

Background: The aim of the study was to determine the impact of social media on the food purchasing decisions and dietary attitudes of Polish consumers. Methods: The research was conducted using the diagnostic survey method, employing an online questionnaire technique CAWI (Computer Assisted Web Interview). A total of 1099 adults participated in the study, including 54.23% women and 45.77% men. The survey data were analysed using multidimensional discriminant analysis. Results: The study demonstrated that social media significantly affects the purchasing decisions of Polish consumers regarding food products. The study indicated that there is a gender difference in the impact of social media. Women more often use SM to gain knowledge about food products and shape their dietary attitudes, and they are more susceptible to marketing content. Conclusions: It seems necessary to regulate online advertising and eliminate excessive advertising, as this form of publication in the media is the most effective and has a significant impact on the purchase of food products by Polish consumers. Unrestricted access to content and lack of regulation lead to misinformation, which can result in erroneous purchasing choices. Full article

This study examines consumers’ ethical and responsible food purchasing decisions in Istanbul Province, Türkiye. These decisions are crucial for sustainable food consumption and policies. The data for this study were collected through a survey of 616 individuals who are influential in food consumption decisions within their households in Istanbul. Factor analysis was conducted to identify the factors influencing food purchasing decisions among consumers. After conducting factor analysis on food purchasing decisions, eight subgroups were identified: environmentalism, economy, conservatism, diligence, innovativeness, informativeness, caring, and transformativeness. After the factor analyses, the differences and similarities in the factors considered in food purchasing decisions were analyzed. According to the results of the analyses, the demographic characteristics and socio-economic status (SES) group were found to be different. In this study, logit analysis was also employed to identify the profiles of conscious consumers in their food purchasing decisions. It was determined that 51.00% of consumers were conscious of their food purchasing decisions, and women were more conscious of these decisions than men, with women having higher age and educational status than men. Consumers’ food purchasing decisions were analyzed, and recommendations are presented for decision-makers regarding sustainable food policy, with the aim of providing information and raising awareness. Full article

The choice of what to feed is a significant decision for a pet owner and is complicated by the vast array of choices that are available. The purpose of this study was to investigate the feeding choices and practices of UK dog and cat owners. An online survey was conducted in which owners were asked about their feeding practices, what they look for in pet food, and purchasing habits, as well as collecting owner demographics and pet signalment information. A total of 520 responses were collected for 682 dogs and cats (572 dogs and 110 cats), with most owners only having one pet. Significantly more cats were fed a mix of wet and dry food or solely wet food, while significantly more dogs were fed raw food. Most owners feed their pets twice a day in a standard bowl and obtain nutritional information online. Furthermore, the most common way to purchase their food is online. There are differences between cat and dog owners feeding choices, with cat owners staying with more traditional methods and more dog owners choosing raw or alternative feeding. Raw feeding has increased in popularity compared to previous studies. Full article

The intensification of agricultural practices, such as the extensive use of synthetic fertilizers, the expansion of irrigation systems, and land use conversion, has led to substantial biodiversity loss and the disruption of ecosystem functions. Traditional washing procedures for fresh produce involve substantial water usage and can generate wastewater, which requires proper management to prevent environmental contamination. By skipping the washing stage, these reduced water and energy inputs contribute to more sustainable agricultural practices. Although this approach may benefit sustainability and the environment, the market success of a product with a sustainable attribute ultimately depends on consumer acceptance and their willingness to pay (WTP) for it. This study investigates consumer preferences and WTP for a local potato variety called “Agria”, with a specific focus on the sustainability attribute concerning the sale of washed versus unwashed potatoes. We conducted an experimental study with consumers in northeastern Spain, where this potato variety is grown, and simulated market shares under varying price scenarios. The methodology involved a choice experiment that evaluated three characteristics: price, local origin, and presentation (washed versus unwashed). The methodology also incorporated attribute non-attendance (ANA) to capture all aspects of the decision-making process. The findings reveal that consumers preferred the locally grown variety over those from other origins and were willing to pay a premium. Although consumers preferred washed potatoes, they would purchase unwashed potatoes at a discount price of EUR 0.2/kg. The results provide marketing and pricing strategies for local producers and retailers and market share projections aligned with consumer preferences for local food. Empirically, the study contributes to the literature on consumer preferences and sustainable food systems by (i) integrating the “washed versus unwashed” attribute with local origin to inform more effective marketing strategies; and (ii) supporting local potato growers through the identification of viable lunch strategies for a differentiated, unwashed product that extends shelf life, reduces food waste, and promotes sustainability by lowering water and energy use in post-harvest processing. For methodologically, it applies ANA in the context of potato choice experiments—an approach rarely used in this domain—to enhance the understanding of consumer decision-making. Full article

The rapid expansion of digital platforms has significantly influenced consumer purchasing behaviors, particularly in the agri-food sector. Therefore, this paper investigates the key factors driving customers’ intention to use green agri-food delivery apps (GAFDAs) by integrating trust and electronic word of mouth (eWOM) into the Theory of Planned Behavior (TPB) framework. Additionally, this study examines gender as a moderating variable, assessing whether its influence alters the relationships between key determinants and behavioral intention. Data were collected from 252 Algerian consumers, and the proposed model was tested using SmartPLS 4 and SPSS 26.0. The results confirm that attitude, subjective norms, perceived behavioral control (PBC), trust, and eWOM positively and significantly influence the intention to use GAFDAs, with PBC emerging as the strongest predictor. Moreover, gender moderates the effect of trust on behavioral intention, with trust significantly influencing men’s adoption decisions but not those of females. In contrast, subjective norms and PBC are stronger predictors for female consumers. These findings highlight the importance of gender-specific marketing strategies to enhance GAFDA adoption. This study contributes to the literature by extending TPB with trust, eWOM, and gender moderation, offering valuable insights for marketers, policymakers, and app developers promoting sustainable food consumption. Full article

The consumption of ultra-processed foods (UPFs) has become a central topic in discussions surrounding public health, nutrition, and consumer behaviour. This study aimed to investigate the key factors shaping customer perceptions and attitudes towards UPFs and explore their impact on purchase decisions. A total of 290 completed questionnaires from an online survey were analysed to identify the drivers influencing consumer actions and habits. Users’ opinions were systematised based on their attitudes towards UPFs, considering factors such as health consciousness, knowledge, subjective norms, and environmental concerns. Participants were then categorised using both traditional and advanced data analysis methods. Structural equation modelling (SEM), machine learning (ML), and multi-criteria decision-making (MCDM) techniques were applied to identify hidden dependencies between variables from the perspective of UPF consumers. The developed models reveal the underlying relationships that influence acceptance or rejection mechanisms for UPFs. The results provide specific recommendations for stakeholders across the food production and marketing value chain. Public health authorities can use these insights the findings to design targeted interventions that promote healthier food choices. Manufacturers and marketers can leverage the findings to optimise product offerings and communication strategies with a focus on less harmful options, aligning more closely with consumer expectations and health considerations. Consumers benefit from enhanced product transparency and tailored information that reflects their preferences and concerns, fostering informed and balanced decision-making. As attitudes toward UPFs evolve alongside changing nutrition and consumption patterns, stakeholders should regularly assess consumer feedback to mitigate the impact of these harmful foods on public health. Full article

Background/Objectives: Health consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness influences purchase intentions remain understudied. This research examined how health consciousness impacts healthy food purchase intentions through multiple psychological pathways, integrating the Theory of Planned Behavior with additional constructs. Methods: Data were collected through an online survey of 573 Peruvian consumers. Healthy foods were operationalized based on their nutritional quality, including a high nutrient content, low saturated fats and added sugars levels, and minimal processing. Structural equation modeling was employed to test the hypothesized relationships between health consciousness, attitudes, perceived behavioral control, self-identity, moral norms, and purchase intention. Results: Health consciousness demonstrated significant direct effects on all psychological mediators (attitudes: β = 0.643; perceived behavioral control: β = 0.593; self-identity: β = 0.638; moral norms: β = 0.613) and purchase intention (β = 0.163). However, only perceived behavioral control (β = 0.261) and self-identity (β = 0.107) significantly influenced the purchase intention, while the effects of attitudes and moral norms were non-significant. Conclusions: The findings challenge traditional assumptions about the primacy of attitudes in consumer decision making and highlight the importance of perceived behavioral control and self-identity in translating health consciousness into purchase intentions. Successfully promoting healthy food consumption requires strategies addressing both practical barriers and identity-related aspects of food choice, providing valuable insights for food marketers and public health initiatives. Full article

As a staple food and a key component of livestock feed, the growing demand for maize in Indonesia has spurred the expansion of hybrid maize cultivation. However, despite advancements in seed technology and government initiatives to boost maize production, farmers in rural areas continue to face obstacles in accessing high-quality seeds. This study explores the influence of the marketing mix—encompassing product, price, promotion, and distribution—alongside personal factors on farmers’ purchasing decisions for hybrid maize seeds in Soppeng District. Utilizing structural equation modeling (SEM) and survey data from 100 respondents, the findings indicate that product quality and price are the most critical determinants, with farmers prioritizing seed performance and affordability. Distribution also plays a vital role in rural areas, ensuring that farmers can readily access high-quality seeds. At the same time, personal factors such as farming experience and income significantly shape purchasing behavior. Notably, promotional efforts appear to have a limited impact, suggesting that traditional marketing approaches may not be the most effective in this context. Seed companies should focus on product development, refine pricing strategies, and strengthen distribution networks to enhance market penetration. In parallel, policymakers can facilitate access to agricultural credit, invest in rural infrastructure, and promote farmer education programs to improve purchasing power and awareness. Ultimately, adapting marketing strategies to align with local economic and cultural conditions can drive greater adoption of hybrid seeds, boost agricultural productivity, and contribute to the long-term sustainability of rural farming communities. Full article