Search Results (162)

Farming is a uniquely demanding occupation, with family and work often deeply intertwined. Whilst this integration is common amongst the agricultural sector in Ireland (99.7% farms classified as family), it can lead to a conflict of responsibilities, but this has not been examined to date. Therefore, this study aimed to examine work–family conflict (WFC) in farmers in Ireland, and if WFC differs based on socio-demographic factors, mental health, social support and farm-specific stressors. A cross-sectional study examined WFC in 446 farmers in Ireland. Depression, anxiety, stress, suicidality, general mental health, psychological flexibility, cognitive fusion, self-experience, perceived social support, farm stress and attachment were also measured. Participants reported moderately high levels of WFC (25.1 ± 7.2). Being younger, male, having children aged 5 years or less, higher reported working hours on the farm, higher farm-specific stressors, and lower psychological flexibility contributed to higher WFC. In addition, lower social support, mental health and psychological skills were significantly associated with higher WFC. Future research should consider the integrated nature of work and family in farm life and use a qualitative approach to further understand gendered experiences of WFC. Full article

Grain production is crucial for national security and stability. Studying the impact of digital literacy on green production by grain farmers is of great significance for ensuring food security and achieving green agricultural development. This article utilizes data from the 2020 China Rural Revitalization Survey (CRRS), selecting a sample of 1811 farming households engaged in grain cultivation. Employing methods such as the ordered Probit model and mediating effect model, it analyzes the impact of digital literacy on green grain production from the perspectives of transformation drivers and pathways. The results show, first, that digital literacy significantly promotes farmers’ green production behaviors, and the findings remain valid after multiple robustness tests. Second, a mechanism analysis reveals that digital literacy drives farmers’ green production by reconstructing their benefit cognition and green cognition and promoting the application of green mechanization technologies. Third, a heterogeneity analysis indicates that the larger the farmers’ operation scale and the stronger their economic capacity, the more significant the promoting effect of digital literacy on their green production. Accordingly, it is necessary to accelerate the improvement of farmers’ digital literacy, reduce green production costs, popularize green mechanization technologies, and promote the green transformation of grain production. Full article

Amid the global push for agricultural green transformation, sustainable agriculture requires not only technological innovation but also market mechanisms that effectively incentivize green practices. Agricultural e-commerce is increasingly viewed as a potential driver of green technology diffusion among farmers. However, the extent and mechanism of e-commerce’s influence on farmers’ green production remain underexplored. Using survey data from 346 rural households in Inner Mongolia, China, this study develops a conceptual framework of “e-commerce participation–green cognition–green adoption” and employs propensity score matching (PSM) combined with mediation analysis to evaluate the impact of e-commerce participation on green technology adoption. The empirical results yield four main findings: (1) E-commerce participation significantly promotes the adoption of green production technologies, with an estimated 29.52% increase in adoption. (2) Participation has a strong positive effect on water-saving irrigation and pest control technologies at the 5% significance level, a moderate effect on straw incorporation at the 10% level, and no statistically significant impact on plastic film recycling or organic fertilizer use. (3) Compared to third-party sales, the direct e-commerce model more effectively promotes green technology adoption, with an increase of 21.64% at the 5% significance level. (4) Green cognition serves as a mediator in the relationship between e-commerce and green adoption behavior. This study makes contributions by introducing e-commerce participation as a novel explanatory pathway for green technology adoption, going beyond traditional policy-driven and resource-based perspectives. It further highlights the role of cognitive mechanisms in shaping adoption behaviors. The study recommends that policymakers subsidize farmers’ participation in e-commerce, invest in green awareness programs, and support differentiated e-commerce models to enhance their positive impact on sustainable agricultural practices. Full article

Against the backdrop of evolving global climate patterns, the frequency and intensity of extreme weather events have increased significantly, posing unprecedented threats to agricultural production. This change has particularly profound impacts on agricultural systems in developing countries, making the enhancement of farmers’ capacity to withstand extreme weather events a crucial component for achieving sustainable agricultural development. As an essential safeguard for agricultural production, agricultural insurance plays an indispensable role in risk management. However, a pronounced gap persists between policy aspirations and actual adoption rates among farmers in developing economies. This study employs the integrated theory of planned behavior (TPB) and protection motivation theory (PMT) to construct an analytical framework incorporating psychological, socio-cultural, and risk-perception factors. Using Jiangsu Province—a representative high-risk agricultural region in China—as a case study, we administered 608 structured questionnaires to farmers. Structural equation modeling was applied to identify determinants influencing insurance adoption decisions. The findings reveal that farmers’ agricultural insurance purchase decisions are influenced by multiple factors. At the individual level, risk perception promotes purchase intention by activating protection motivation, while cost–benefit assessment enables farmers to make rational evaluations. At the social level, subjective norms can significantly enhance farmers’ purchase intention. Further analysis indicates that perceived severity indirectly enhances purchase intention by positively influencing attitude, while response costs negatively affect purchase intention by weakening perceived behavior control. Although challenges such as cognitive gaps and product mismatch exist in the intention-behavior transition, institutional trust can effectively mitigate these issues. It not only strengthens the positive impact of psychological factors on purchase intention, but also significantly facilitates the transformation of purchase intention into actual behavior. To promote targeted policy interventions for agricultural insurance, we propose corresponding policy recommendations from the perspective of public intervention based on the research findings. Full article

The increasingly severe ecological and environmental problems in rural areas pose a serious threat to agricultural sustainability and human well-being. Protecting the ecological environment of cultivated land is fundamental to ensuring food security and achieving sustainable development goals. The effective integration of digital technology into farmers’ production and daily life is a key driver for transforming farming practices and advancing the ecological protection of cultivated land. This study draws on data from the 2020 China Rural Revitalization Survey (CRRS) to systematically examine the impact of farmers’ digital participation on the ecological protection of cultivated land. The main findings are as follows: (1) Digital participation significantly promotes ecological conservation of cultivated land, with each unit increase associated with a 7.8% reduction in fertilizer use intensity; (2) the results are robust across various empirical strategies, including instrumental variable estimation, the ERM approach, residual analysis, and alternative indicator specifications; (3) mechanism analysis indicates that digital participation reduces fertilizer use through three main channels: expansion of social networks (accounting for 7.10%), enhancement of subjective cognition (29.66%), and adoption of agricultural technologies (10.18%); and (4) heterogeneity analysis shows that the protective effects on cultivated land are more pronounced among households with off-farm employment experience, in villages where leaders have higher educational attainment, and in regions with more advanced digital environments. Based on these findings, the following policy recommendations are proposed: enhancing digital infrastructure in rural areas, strengthening the training of agricultural practitioners, and developing localized digital environments tailored to local conditions. Full article

Promoting conservation tillage (CT) is central to advancing ecological transformation in China’s agricultural sector under the “Dual Carbon” strategy. However, despite strong institutional support, the adoption of CT technologies—especially the “Lishu Model” integrating no-till and straw mulching—remains uneven. This study applies the Cognition–Attitude–Behavior (CAB) framework to examine the behavioral mechanisms underlying CT adoption, drawing on a 2024 household survey in Lishu County, Jilin Province. Descriptive and regression analyses reveal that, while cognitive awareness is positively associated with adoption, only attitudinal alignment has a significant predictive effect. The findings identify a distinct group of “informed non-adopters”, underscoring that knowledge alone does not ensure behavioral uptake. These results highlight the importance of motivational alignment over information provision in shaping sustainable technology adoption and suggest the need for more psychologically grounded policy interventions. Full article

In the context of sustainable development, the behavior of reducing pesticide use in the agricultural sector is crucial for environmental protection and ecological balance. However, there are two divergent views on whether digital agricultural technology extension can promote farmers’ behavior in reducing pesticide use: one is supportive, and the other is doubtful. Based on interviews with 20 typical wheat growers in Henan, this paper re-examines this issue. The results show that the extension of digital agricultural technology has no significant impact on the pesticide reduction behavior of wheat growers. This paper further employs fuzzy-set qualitative comparative analysis (fsQCA) to explore the mechanisms influencing pesticide reduction behavior among wheat growers. The findings indicate that digital agricultural technology extension can only enhance growers’ ecological value cognition, but the ecological value cognition of pesticide reduction does not significantly promote the pesticide reduction behavior of wheat growers. Instead, rational economic value cognition plays a dominant role in promoting this behavior, with resource endowment serving as a supplementary factor. Therefore, this paper suggests integrating the characteristics of farmers’ resource endowment, fully leveraging the productive functions of digital agricultural technology extension, and focusing on enhancing farmers’ rational economic value cognition of pesticide reduction to further promote the application of pesticide reduction among farmers and provide strong support for sustainable agricultural development. Full article

The support of external organizational forces is essential for the promotion of agricultural ecological efficiency to improve agricultural green development and boost China’s prosperity in agriculture. To identify the different impact of different organizational support on improving farmers’ agricultural ecological efficiency and investigate the mechanism by which organizational support affects agricultural ecological efficiency, this study explores the internal logic of farmers’ promotion of agricultural ecological efficiency and empirically examines the impact of organizational support and knowledge distance on agricultural ecological efficiency using 1011 household-level survey data from Henan province in China. The study shows the following: (1) Enhancing organizational support can significantly promote agricultural ecological efficiency, and the effect of organizational support in descending order is agricultural material distributors, peasant cooperatives, village committees, agricultural technology service centers, and agricultural associations. (2) Knowledge distance partially mediates the influence of organizational support on agricultural ecological efficiency. The mediating mechanism of spatial distance is the most significant, followed by content distance and cognitive distance. (3) Market-oriented organizations play a stronger role in incremental support, and government organizations play a stronger role in radical support. This study adds considerable value to the empirical literature and provides precise guidance for improving agricultural ecological efficiency. Full article

Against the intensifying mismatch between urban and rural land resources, activating farmers’ intentions to revitalize their idle homesteads is a key issue in optimizing land resource allocation and promoting urban–rural integrated development. However, existing studies mostly focus on the marginal effect of a single factor and ignore the synergistic effect of multiple factors, making it difficult to reveal the complex causal logic of farmers’ decision-making. This study aims to explain the causal asymmetry and equivalent path problem in farmers’ revitalized decision-making by capturing the multidimensional interaction mechanism of “external stimulus–mental cognition”. This study integrates the social stratification theory, the theory of planned behavior, and the Stimulus–Organism–Response framework to systematically explore how the interactive configuration of farmer differentiation and cognition from a multidimensional perspective drives the formation of farmers’ willingness to engage in high inventory activities, based on the 881 farmer research data in Shaanxi Province, using fuzzy-set qualitative comparative analysis (fsQCA) methodology. This study found that (1) a single condition cannot independently explain the intentions of farmers to revitalize, and its formation needs to rely on the synergistic linkage of multiple conditions; (2) the configuration of farmers’ high intentions to revitalize includes “wealth capital differentiation–dual cognitive-driven type”, “single cognitive-driven type”, “reputation capital differentiation–single cognitive-driven type”, “wealth capital differentiation–single cognitive-driven type”, which wealth capital differentiation is the common core condition triggering high intention; and (3) the formation of farmers’ low revitalization intentions stems from the insufficient differentiation of farmers and the lack of cognitive elements. Therefore, policymakers should take a holistic perspective in enhancing farmers’ revitalization intentions, focusing on the rational allocation between farmer differentiation and farmers’ cognition. Full article

As an ecologically fragile and agriculture-dominated region in China, the Tibetan area is in urgent need of green transformation. Based on the survey data of 59 farmers in 16 villages in Hezuo City, this paper empirically examines the influencing factors and decision-making logic of the green production behaviors of farmers in Hezuo City using the Double Hurdle model and the moderated model, and the results show the following: (1) Cognitive norms and environmental regulations are the key elements determining the green production intentions and behavioral responses of farmers, and the driving effect of cognitive norms on behavioral response shows a declining trend in comparison with behavioral intention. Compared with behavioral intention, the effect of cognitive norms on behavioral response showed a downward trend. (2) The consistency between group social cognition and green production cognition significantly influences the behavioral intentions and behavioral responses of farmers regarding green production in Hezuo City. This is conducive to promoting farmers’ intentions to engage in and their continuous response to green production. (3) The role of environmental regulation in enhancing green production intention and behavioral response is more consistent and significant. However, it cannot continuously promote a green production response by influencing green production intention again. The green development strategy can help to align farmers’ cognitive and behavioral responses to green production. It is recommended that the government use environmental regulation as the primary means of driving the current green transformation in Tibetan areas. Full article

The transition of global agriculture from yield-driven production to quality-driven systems has gained urgency, where premium pricing strategies offer pathways to enhance farmer incomes and promote sustainable practices. As a critical staple crop, rice exemplifies the challenges of aligning producer standards with consumer preferences to realize market premiums. This study systematically evaluates determinants of consumers’ willingness to pay (WTP) for premium rice, integrating analyses of attribute preferences, cognition perception, and purchasing experience. Utilizing survey data from 1714 consumers across four Chinese cities, we employ principal component analysis to identify key quality dimensions and ordered logit models to quantify their impacts. Hedonic pricing theory informs the estimation of implicit prices for specific attributes. The results reveal that intrinsic characteristics (like nutrition) and extrinsic cues (like the brand), along with consumers’ nutritional awareness, knowledge, and perceptions of quality-price correlation, jointly drive premium WTP. The mean acceptable premium reaches 4.52 yuan/500 g, with nutritional attention enhancements commanding the highest valuation (0.171 yuan/500 g). The findings underscore the necessity of standardized quality grading systems aligned with consumer preferences and targeted interventions to bridge information asymmetries. Policymakers are recommended to improve supply-side quality signaling through enhanced packaging and certification systems while strengthening demand-side nutrition education to facilitate value chain coordination and sustainable, high-quality development in agriculture. Full article

The increasingly severe issue of pesticide packaging waste (PPW) pollution poses a significant threat to human health and sustainable agricultural development. Encouraging farmers to recycle PPW is critical to addressing the “tragedy of the commons” problem in rural areas. Using data from the 2020 China Rural Revitalization Survey (CRRS), this paper examines the impact of digital literacy on farmers’ PPW recycling behavior. The results indicate that (1) a one-unit increase in digital literacy raises the likelihood of farmers recycling PPW by 20.1%. (2) Mechanism analysis shows that subjective cognition, information transmission, and social network are the key channels through which digital literacy affects farmers’ PPW recycling behavior. (3) After conducting multiple robustness tests—including Propensity Score Matching (PSM), instrumental variable methods, alternative weighting approaches for digital literacy, and different model specifications and samples—the findings remain robust. Based on these results, we propose the following policy recommendations: improve digital infrastructure in rural areas; enhance farmers’ digital literacy; establish incentive mechanisms; encourage village self-governance; and reinforce social oversight. Full article

The present study explores the impact of farm scale on environmental efficiency to provide theoretical support and policy reference for the modernization and sustainable development of the apple industry. The study is based on research data from apple farmers in three counties of the Shaanxi and Gansu provinces in 2021. Firstly, the life cycle approach is applied to assess the comprehensive environmental pollution emissions in apple production and to clarify the non-desired outputs. Secondly, the environmental efficiency of apple production is measured using the SBM model, based on which the Tobit model is utilized to explore the impact of operation scale on the environmental efficiency of apple production and its potential mechanism of action. The results of the study show the following: (1) The mean environmental efficiency of the farmers in the sample is 0.278, indicating that the overall environmental efficiency of apple production is low; (2) there is an inverted U-shaped relationship between the scale of operation and the environmental efficiency of apple production, and the results are robust. This analysis was conducted after addressing endogeneity. Thirdly, the study found that the intensity of the adoption of green technology and farmers’ environmental awareness play a significant mediating role in the influence of business scale on the environmental efficiency of apple production. The potential mechanism of the effect of the scale of operation on the environmental efficiency of apple production was also investigated. Consequently, it is recommended to expedite the promotion of moderate-scale orchard operations, to proactively cultivate new management entities, and to enhance the adoption level of green technology and environmental cognition among farmers. These measures are proposed to encourage sustainable and high-quality development in the apple industry. Full article

Scale management has become an essential form of modern agricultural production. However, it is still unclear how farm size influences farmers’ pesticide packaging waste recycling behavior (FPPWRB). Based on the data from the China Rural Revitalization Survey 2020, this study quantitatively explores the impact of farm size on FPPWRB. This study found that (1) the ratio for FPPWRB is low, with only about 41.7% of the sample farmers expressing participation in recycling. (2) The empirical results show that for every 1% increase in farm size, the probability of FPPWRB increases by 3.59%. (3) Farmers in urban suburbs or younger farmers are more inclined to FPPWRB. (4) Farm size can improve FPPWRB by enhancing farmers’ environmental cognition levels. The research in this study provides insights into the improper disposal of pesticide packaging waste and offers references for formulating policies related to the resource utilization of pesticide packaging waste. Thus, the findings of this study can help provide a reference for the introduction of policies to manage pesticide packaging waste, which, in turn, can help promote sustainable agricultural development. Full article

Improving the subjective well-being of farmers is the goal of rural revitalization. Based on the data from a survey of 956 farmers from 44 villages in six nature reserves in Liaoning province and the least squares regression model, this paper studies the impact of ecological environment quality on the subjective well-being of farmers around nature reserves and analyzes the mediating role of environmental cognition in the impact of ecological environment quality on the well-being of farmers around nature reserves. The results show that in terms of ecological environment quality, both the natural environment and the social environment have a significant positive impact on the subjective well-being of farmers around nature reserves. For every 1% improvement in the following aspects, the subjective well-being of rural households increases as follows: air quality: 25%, soil and vegetation conditions: 46%, wildlife population: 27%, medical service facilities: 23%, basic living facilities: 30%, environmental beautification facilities: 33%. Environmental cognition plays a mediating role between ecological environment quality and farmers’ subjective well-being. The influence of the natural environment and social environment on the subjective well-being of farmers outside nature reserves is higher than that inside nature reserves. This paper enriches the research on subjective well-being to a certain extent, analyzes the mechanism of the ecological environment’s influence on farmers’ subjective well-being, and provides theoretical reference for further improving farmers’ subjective well-being and promoting ecological civilization construction. Full article