Search Results (42)

Understanding the factors that drive green buying intentions has become critical, as environmental issues continue to rise globally. The study investigates the influence of environmental commitment and green motivation on environmental identity and green purchasing intentions. Additionally, it assesses the mediating role of environmental identity in the relationships between environmental commitment, green motivation, and green purchasing intentions. Moreover, it examines the moderating effect of eco-conscious behaviour on the relationships between environmental commitment, green motivation, green identity, and green purchasing intentions. A total of 440 participants, who stayed in high-rate hotels in Sharm el-Sheikh, were asked to fill out the survey distributed. (PLS-SEM) was used to analyze data. The study outcomes confirmed that environmental commitment and green motivation significantly affect green identity and purchasing behavior. Besides, the results showed the essential mediator contribution of the environmental identity between environmental commitment and green motivation. In addition, it explains eco-conscious behavior as a moderator between the previously mentioned variables. The study contributes to the existing tourism literature by demonstrating the impact of green commitment and environmental motivation on making choices to buy eco-friendly products. Moreover, the results hold significant implications for researchers, policymakers, and tourism stakeholders. Full article

Oil prices are volatile. How does this affect Japanese and South Korean firms? Since they import almost all of their oil, oil price increases may harm their economies. To investigate these issues, this paper examines how oil prices affect sectoral stock returns. Using Hamilton’s method to decompose oil price changes into portions driven by global demand and by oil supply, the results indicate that many sectors in both countries benefit from increases in global aggregate demand that raise oil prices. Many industrial firms in Japan that produce advanced products also benefit from supply-driven oil price changes. The finding that many firms benefit from higher oil prices indicates that blanket subsidies to compensate for oil price increases are unnecessary. Targeted subsidies would be more economical and eco-friendly. Many sectors in Japan and Korea that produce for the domestic economy are harmed by oil price increases. Large oil price swings will continue due to wars, tariffs, geopolitical events, and climate change. These will whipsaw sectors in both countries. To shield their economies from oil price changes, Japan and Korea should invest in technologies to improve wind, solar, and hydro power and should facilitate intra-regional trade in renewables. They should also encourage individual sectors such as airlines, cosmetics, agriculture, hotels, semiconductors, and automobiles to reduce their exposure to fossil fuels and to choose environmentally friendly production methods. In addition, both countries should expedite their targets for achieving carbon neutrality. This paper considers ways to achieve these goals. Full article

Researchers and companies are placing increasing importance on sustainability to fight climate change. This study analyzes the sustainability of hotel installation, photovoltaic (PV) solar panels, and the transition from traditional lighting to light-emitting diode (LED) bulbs. The results show that for the PV system, the NPV (net present value) varied between 3191 and 11,959 kTND/kW and that the installation of PV panels has a positive NPV of 100% in the case of a high market scenario and 79–84% in the case of a scenario with reduced market activity. Regarding energy optimization, the use of LED bulbs generates an NPV of 346 to 713 TND/bulb, depending on self-consumption and the cost of electricity. Ecological studies show that installing PV panels would reduce carbon dioxide emissions by 424 gCO2eq/kWh, or 61 tCO2eq/year. Furthermore, social evaluations have shown the importance of the use of renewable energy from an energy optimization point of view for the ecological transition. In conclusion, green investments improve the sustainability of hotels. However, to fully exploit this potential, a change in consumer attitudes is needed. Hotels must continue to promote their sustainability efforts while making their guests aware of the importance of making eco-friendly choices. Only a combined approach, involving both hoteliers and guests, will achieve a sustainable transition in the hotel sector. The objective of this article is therefore to examine the multidisciplinary interactions between photovoltaic solar energy and sustainable development by highlighting the inherent opportunities of this multidisciplinary approach for their success in the hospitality sector. Our methodological approach therefore combines a theoretical and a numerical study. These studies play a major role in energy transition projects due to their economic, environmental, technical, and technological contributions, which proves the importance of the multidisciplinary approach to address the energy transition in a holistic way. Full article

Due to the increase in recreational demands, the significance of protected areas and forests with recreational potential in forests increased with the demands of nature tourism, which in turn provided new income sources to the forestry industry. In the current study, the economic values of the Uzungöl Nature Park’s lake view, an international tourist destination, were estimated using the hedonic pricing method. In the study, 188 questionnaires were conducted with 89 businesses, and the hedonic price function (HPF) was determined based on the study data collected from the businesses in Uzungöl Nature Park. It was estimated that the mean lake view in-room accommodation price for the hotels in Uzungöl Nature Park was USD 207.38 and the lake causes an increase of $2.8 per square meter and $144.67 in total on the room price of the hotels. The study findings demonstrated that the lake view was a desirable quality for hotel rooms, which is reflected in the prices in Uzungöl. The significant contribution of the lake view to room prices would support the planning and management of protected areas that are usually rich in natural resources. Determining the economic value of the lake view will enable business owners operating in the region or those planning to establish new businesses to make more informed pricing strategies. It will also strengthen hotel owners’ marketing campaigns and enable them to think more rationally about new investments (such as adding rooms or services). Business owners will be able to optimize their rooms based on lake views in order to offer more lake-view rooms to customers. Determining the economic value of the lake view will raise awareness about the protection of natural areas. By investing in eco-friendly and sustainable practices, hotel owners will contribute to the conservation of natural resources. The value estimates determined in the present study would also contribute to the employment of total forest value calculations and resource accounting systems. Full article

This study critically examines the mediating role of employees’ eco-friendly behavior (EFB) and the moderating role of green organizational support (GOS) within the relationship between green human resource management (GHRM) and environmental performance (EP) in Turkey’s hospitality sector. As the global hospitality industry grapples with its significant environmental footprint, this research addresses an acute need for empirically grounded insights into how organizational strategies and employee behaviors can be leveraged to achieve sustainability objectives. The study draws on primary data collected from 346 employees across multiple five-star hotels in Turkey. Data collection was facilitated through structured surveys, and analysis employed confirmatory factor analysis and structural equation modeling. Results provide evidence for EFB’s mediating role and GOS’s moderating effects. Findings underscore the need for comprehensive GHRM strategies synergized with robust GOS systems to foster employee commitment to sustainability goals. Full article

The purpose of this study is to evaluate green hotels in Sentosa Island, Singapore, with big data analysis utilizing online reviews regarding environmental sustainability practices. Tourism, while providing significant economic benefits, also contributes to environmental degradation, particularly through the hotel industry, which accounts for a substantial share of global greenhouse gas emissions. Sustainable tourism practices are becoming increasingly popular as the public becomes more aware of the environment. As a result, green hotels emerged as a solution and hotels are taking steps to become eco-friendly. Based on the 3579 online reviews, the findings indicate that green practices, including water and energy conservation, play a crucial role in enhancing customer satisfaction, alongside traditional hospitality elements such as service quality and amenities. The integration underscores the importance of incorporating sustainability into core operations without compromising the high standards of service that guests expect. This research contributes to the understanding of sustainable hospitality practices, offering actionable recommendations for policymakers and hotel managers to foster environmentally friendly practices while maintaining customer satisfaction. Full article

The hospitality sector is a substantial energy consumer, driven by the demands of heating, cooling, lighting and guest amenities. This study explores energy consumption patterns across different hotel types, highlighting luxury hotels’ higher usage compared to mid-range and budget establishments. Key energy drivers include HVAC systems, lighting and hot water. Legislative frameworks, such as the Paris Agreement, the Sustainable Development Goals and European Union directives, set ambitious energy efficiency and emissions targets for the sector. Through case studies on Marriott, Hilton and Hotel Verde, the study demonstrates effective energy-saving practices, including LED lighting, smart HVAC systems and renewable energy integration, which can reduce energy use by 10–20%. The findings show the dual benefits of these measures, which enhance environmental sustainability and reduce operational costs. By adopting these practices, hotels can align with evolving regulatory standards and cater to the growing demand for eco-friendly accommodations. Full article

Based on the Theory of Planned Behavior (TPB), this study presents and tests an integrated model to investigate how individual cultural values influence tourists’ decisions when selecting sustainable accommodation. This study aims to examine the cultural impact on sustainable accommodation choices from the perspectives of tourists in three culturally distinct countries. Data were gathered from 1855 participants in Spain, Norway, and Lithuania using a questionnaire survey method. The data was analyzed using the Partial Least Squares (PLS) method, with statistical analysis based on Structural Equation Modeling (SEM). This study found that uncertainty avoidance and long-term orientation significantly influence attitude. Additionally, collectivism and power distance notably impact subjective norms, while masculinity affects perceived behavioral control. Tourists’ intentions regarding sustainable accommodation choices were determined to be influenced by attitude, subjective norms, and perceived behavioral control. These findings contribute to the theoretical discussion of sustainable purchasing by emphasizing the intricate role of individual cultural values and provide practical insights for developing marketing strategies that resonate with these values. Full article

Over the last few years, the hospitality industry has increasingly embraced green practices. Indeed, tourists pay more attention to the sustainability actions of accommodations nowadays, demonstrating positive attitudes towards those implementing sustainable initiatives. Against this backdrop, “greening” a hotel has become a key driver of success for hotel operators to attract and retain these emerging eco-friendly travelers. Accordingly, many hotels worldwide have started implementing green management practices and adopting new business models. However, this is particularly difficult for luxury hotels, where combining luxury characteristics and sustainability is a challenging and ongoing issue. This research aims to investigate the unique business model of a luxury eco-hotel sited in a WWF-affiliated reserve and belonging to a social foundation group. Our findings not only demonstrate that it is possible to combine sustainability and luxury but also to depict a new form of business model that integrates social and environmental dimensions. Full article

China’s tourism industry has rapidly grown over the past two decades, significantly contributing to the national economy but also increasing carbon emissions. This has raised concerns about environmental sustainability, especially given China’s commitments to peak carbon emissions by 2030 and achieve carbon neutrality by 2060. This study analyzes the changes in carbon emissions, carbon carrying capacity, and the Tourism Carbon Pressure Index (TCPI) of China’s tourism industry from 2000 to 2022, aiming to support the green transition of the sector. Examining data from 31 provinces, we observed a significant growth trend in carbon emissions, with a temporary decline during the COVID-19 pandemic in 2020, followed by a rebound in 2021 and 2022. The findings reveal that carbon emissions and carrying capacity are relatively stable in the eastern regions, but more pronounced in central and western regions, particularly the west. The TCPI is higher in the east, indicating greater environmental pressure, while it is rapidly increasing in central and western regions. To achieve sustainable tourism development, we propose promoting green transportation, eco-friendly hotels, and green scenic spots, improving resource utilization efficiency, enhancing policy support and technological innovation, and adopting regional development strategies. These measures will help reduce tourism-related carbon emissions and contribute to national carbon neutrality goals. This study provides a comprehensive analysis and actionable insights to guide the sustainable transformation of China’s tourism industry. Full article

Generation Z (Gen Z) is widely acknowledged for their heightened eco-consciousness. Nevertheless, a notable research gap persists in the empirical examination of eco-friendly preferences within this demographic group, particularly concerning low-carbon transportation and hotel selections. Utilizing structural equation modeling and data collected from 357 Gen Z travelers, this study investigates the interconnected factors influencing Gen Z travelers’ intentions toward adopting low-carbon transportation and making low-carbon hotel choices based on the theory of planned behavior (TPB). The results indicate that perceived value and environmental concern exert significant influence on the formation of attitudes, subjective norms, and perceived behavioral control among Gen Z travelers. As a result, these psychosocial constructs make a substantial contribution to the intention of Gen Z travelers of adopting low-carbon tourism behaviors. Additionally, the study uncovers a positive correlation between the propensity to use low-carbon transportation and the inclination to choose low-carbon hotels for accommodation. These findings underscore the interconnected facets of Gen Z’s preferences for low-carbon tourism, thereby indicating the prospect for collaborative efforts to bolster sustainability within the tourism industry. Full article

The concept of Green Human Resource Management (GHRM) is regarded as a major turning point in managing human capital among firms. Sustainable practices, ecofriendly initiatives, and adequate management of employees (i.e., recruitment, training, performance, rewards, and involvement) are fundamental aspects of GHRM, which enable improvements in the performance of firms and enhanced competitiveness among their rivals. In this regard, the current study takes a quantitative approach towards analyzing GHRM practices and their effects on employee retention among hotels in the UAE. Furthermore, the indirect effect of green innovation is analyzed as a potential mediating variable that can better explain the GHRM–employee retention relationship. A total of 207 employees from five 5-star hotels were selected as participants to provide information regarding the factors under examination in this research. The collected data were analyzed using Smart-PLS v.3 and a partial least squares–structural equation modeling technique, which is a fitting technique for causal models. The perspective of employees on the outcome of GHRM initiatives and their willingness to remain in their firms can greatly contribute to the current understanding of GHRM and its effectiveness on employee retention in the context of the hotel industry of the UAE, and thus, aid practitioners and scholars alike. Full article

Electric vehicles (EVs) play a crucial role in tertiary sectors due to their eco-friendliness and sustainability when powered by clean energy. Integrating EV charging stations with renewable energy systems is essential to alleviate energy issues and grid pressure. Exploring this integration’s feasibility is imperative for sustainable transportation. This study aims to provide a clear approach and methodology for examining the potential of integrating renewable energy technologies with EV charging stations at the district level. Additionally, the study investigates the energy, economic, and environmental benefits of an integrated system comprising photovoltaic/wind turbines (PV/WTs) connected to the electricity grid to meet the energy demand of a tertiary district consisting of five hotels in Egypt. Through the development of a simulation model, the paper verifies whether the proposed energy system can meet the district’s energy demand. In addition, the simulation model has been employed to conduct a sensitivity analysis for investigating the impact of different charging rates on economic feasibility. The results indicate that a hybrid renewable energy system (HRES) integrated with an EV charging station can effectively relieve pressure on the electricity grid and provide electricity at competitive prices compared to the national grid. Moreover, the proposed energy system significantly reduces environmental emissions by up to 510 tons of CO₂ per year and has the potential to decrease fossil fuel usage by 248 tons per year. Sensitivity analysis highlights the significant impact of charging prices on project profitability. Full article

With a global focus on environmental sustainability, hotels worldwide are actively transitioning their services from conventional to eco-friendly practices. This study aims to comprehensively understand the factors that contribute to visitors’ satisfaction in eco-friendly hotels and how this satisfaction influences customers’ future reactions towards such environmentally conscious establishments. Employing the Stimulus-Organism-Response theory, this study collected data from 277 respondents using a robust quantitative research strategy. A combined approach of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Fuzzy-Set Qualitative Comparative Analysis (fsQCA) was employed, to uncover deep insights into visitors’ satisfaction and their reactions towards eco-friendly hotels. The PLS-SEM results reveal significant associations between customers’ satisfaction towards eco-friendly hotel services and service quality, green practices, perceived value, and environmental sensitivity. Moreover, this study highlights a positive correlation between satisfaction and crucial outcomes like revisit intention (RVI), willingness to pay a premium (WTPP), and word-of-mouth intention (WOMI). Complementing these findings, the fsQCA analysis uncovers intricate causal relationships among antecedents that influence customer satisfaction in eco-friendly hotels. By offering critical marketing insights, this study provides guidance for hotels, the tourism industry, and policymakers on attracting customers to eco-friendly hotels, to meet the increasing demands for environmental sustainability. Full article

This study examines the dynamic relationship between green human resource management (green HRM), environmental performance (EP), green employee behavior (GEB), and environmental knowledge and awareness (EKAW) within the Egyptian hospitality sector context. Using Pearson correlation coefficients and regression analyses on a sample of 400 staff members from hotels and tourist villages in Egypt, the study examines green HRM practices’ influence on EP, mediated by GEB and EKAW. The findings reveal significant positive correlations between green HRM practices and these mediators, indicating that comprehensive environmental strategies and incentive management are pivotal in promoting eco-friendly practices among employees. The study further confirms GEB and EKAW’s substantial mediating roles in enhancing EP. The results also suggest that while EKAW and GEB independently contribute to EP, their interaction, and the role of environmental awareness as a potential mediator warrant further examination. This research contributes to the literature on sustainable business practices by underscoring human resource strategies’ integral role in achieving environmental sustainability goals, highlighting the importance of incentivizing green practices, and cultivating an organizational culture prioritizing EKAW. These insights are precious for organizations seeking to enhance their ecological footprint through effective green HRM practices. Full article