Search Results (10)

Rural agricultural markets face unique challenges, yet neuromarketing applications in this sector are understudied. This systematic review investigates how neuroscience has been applied to shape marketing narratives for rural agricultural producers. The objectives were to catalog relevant studies, identify key themes using inductive thematic synthesis, and derive practical implications for rural marketing strategy and future research. We systematically searched English-language, peer-reviewed studies published between 2016 and 2024 across multiple academic databases, following PRISMA guidelines. Two independent reviewers screened the records, resulting in the inclusion of 20 studies. Key data from each study were extracted and synthesized using an inductive thematic analysis approach. The synthesis revealed several recurrent findings. First, in terms of social and community context, farmers showed greater trust and engagement with familiar local buyers than with distant corporations, indicating that local relationships strongly influence producer behavior. Second, regarding product and narrative attributes, marketing narratives that emphasized local provenance, organic or sustainable production, and ethical values such as animal welfare and environmental sustainability resonated strongly with rural consumers. Third, sensory and emotional cues particularly visual elements and storytelling techniques including color, imagery, and packaging design consistently enhanced consumer attention and engagement. Overall, these neuroscience-informed themes suggest that marketing narratives emphasizing authenticity, trust-building, and community values can effectively strengthen rural agricultural marketing. This review provides neuroscience-informed interpretations of key rural marketing challenges, drawing on dual-process theory and consumer decision models for applying neuromarketing insights in this context. Practically, rural producers can leverage these findings by designing marketing messages and packaging that highlight local identity and ethical values, thereby building consumer trust and loyalty. The review also highlights gaps such as the need for more field-based neuromarketing studies and suggests directions for future research, offering guidance for both scholars and practitioners working at the intersection of neuroscience and rural consumer behavior. Full article

Tourist perceived value is an important antecedent to loyalty by enhancing satisfaction, revisiting intentions, and recommendations, thereby promoting sustainable development of forest parks. However, existing research has not sufficiently examined the configurations of perceived value in relation to increasing tourist loyalty specifically in the context of forest parks, representing a notable gap in the existing literature that requires further investigation. To address this gap, both covariance-based structural equation model (CB-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) models were conducted to explore the joint effects of perceived value on tourist loyalty and identify pathways of perceived value dimensions to increase tourist loyalty, based on the Value-Satisfaction-Loyalty Chain model. A total of 404 valid questionnaires were collected from 436 visitors to the Yingde National Forest Park in southern China. Among the respondents, 54.2% were male, nearly 50% were over 36 years old, and 60% held a university degree. The results indicate that perceived value significantly influences tourist loyalty, with satisfaction playing a crucial mediating role between perceived value and loyalty. Notably, the indirect effect mediated by satisfaction was found to be greater than the direct effect of perceived value on loyalty. Five distinct pathways were identified for enhancing tourist loyalty, categorized into three models: the economic value-driven model, the functional value and epistemic value dual-core driven model, and the emotional and social value dual-core driven model. Additionally, four pathways were identified for enhancing tourist satisfaction, which subsequently improves tourist loyalty. These four pathways were grouped into two modes: the economic value-driven model and the functional value plus driven model. This study introduces an innovative perspective on the relationship between tourist perceived value and loyalty in forest parks, identifying key factors and configurations within the five dimensions of perceived value that enhance both tourist loyalty and satisfaction. Moreover, it extends the application of the Value-Satisfaction-Loyalty Chain theory to a forest park context. The findings provide valuable insights for forest park managers, guiding them in enhancing perceived value through targeted pathways to increase tourist revisit intentions and recommendations, ultimately supporting the park’s sustainable development. The influence of individual items on tourist satisfaction and loyalty, along with the identification of optimal item combinations to enhance loyalty, necessitates further investigation. Furthermore, a deeper exploration of the heterogeneity of factors and pathways for improving tourist loyalty is required. Full article

Corporate social responsibility (CSR) has emerged as a pivotal area of focus, with an increasing number of companies prioritizing its integration into their operational strategies. Nonetheless, because of the dual factors of corporate legitimacy and the pressure exerted by stakeholders, some companies use their CSR disclosures to screen positive impressions and good images, known as greenwashing. Existing literature delves deeply into the consequences of greenwashing from both consumers’ and companies’ perspectives; however, the consequences on employees remain largely unexplored. Another consideration is that greenwashing in CSR research has almost exclusively relied on a catchall CSR construct despite CSR being manifested in philanthropic CSR, business-process CSR, social alliance CSR, and value-chain CSR facets. Therefore, the purpose of this study is to explore the consequences of greenwashing in CSR on employees and to examine whether and how greenwashing across various CSR facets results in different employee responses. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the structural relationships posited in our conceptual framework. By analyzing 304 employees whose companies had experience implementing CSR in China, this study found that greenwashing in primary-stakeholder-oriented CSR was negatively related to trust, and greenwashing in secondary-stakeholder-oriented CSR had a negative and significant impact on employee–company identification. Interestingly, each type of CSR greenwashing had no bearing on the other’s trust and identification. Furthermore, greenwashing in both CSR types indirectly decreases employee loyalty through the respective mediators of trust and identification. Theoretical and managerial implications are provided. Full article

Background and Objective: Doctors should have full loyalty to their patients, while patients should be able to trust that physicians will act only in their best interests. However, doctors may be faced with situations where they must choose between the patient’s interests and those of a third party. This article presents the results of a study that aimed to identify situations of duality in the decision-making process of medical workers, which can compromise their ethical behavior. Materials and Methods: A cross-sectional study was carried out on a sample of 1070 participants, employed in 120 healthcare facilities in the Republic of Moldova. An online questionnaire was completed anonymously. Descriptive statistics for discrete data were performed by estimating absolute and relative frequencies. To perform the multivariate analysis, the logistic regression was applied. Results: A large number (74.4%) of respondents admitted that they had faced situations of conflicts of interest. Every third respondent (35.3%) had experienced ethical dilemmas when access to expensive treatments should be ensured. Every fourth respondent experienced a conflict between the patient’s interests and those of the institution (26.1%) or the insurance company (23.3%). As age increases, the probability of reporting the dilemma decreases. Physicians reported such dilemmas almost 3 times more often than nurses. A low rate of staff sought support when faced with dilemmas. Half of the respondents (50.6%) preferred to discuss the problem only with a colleague, and 40.1% preferred to find solutions without anyone’s help. There were significant gaps within organizations in terms of the ethical dimension of the decision-making process. Conclusions: Managers should adopt clear institutional policies and tools to identify and prevent situations of dual loyalty. Ethical support should be offered to employees facing such situations. The need to promote an institutional climate based on trust and openness becomes evident. Full article

This study investigates the factors influencing users’ trust in and loyalty to Karrot, a Korean consumer-to-consumer secondhand marketplace platform. This research develops a model with key variables based on the dual model of post-adoption phenomena and adds variables reflecting the specific context of Karrot. An online survey of 305 Karrot users was conducted in South Korea during 19–23 May 2022; the data obtained were analyzed by SEM. The results reveal that two types of trust—trust in Karrot and mutual trust among Karrot users—are direct antecedents of loyalty. Mutual trust among Karrot users is an essential predictor of trust in Karrot. Economic benefits and perceived platform functionality are positively associated with trust in Karrot. Psychological ownership and information interactions were shown to be the important determinants of mutual trust among Karrot users. This study contributes to extending the horizons of post-adoption research by understanding users’ affective and practical motivations for trust and loyalty and by confirming the significant role of two types of trust in forming loyalty. Moreover, this study also provides implications for practitioners of C2C secondhand market platforms to develop their management strategies and expand their customer base. Full article

The retailer cannot often identify consumers’ preference for personalized and refined services. This poses a lower service than the consumer expects, which will lead to a decline in consumers’ satisfaction and loyalty. To cope with this problem, we consider a dual-channel supply chain composed of a manufacturer who has the online channel and an offline retailer and introduce the concept of underservice into the framework of pricing and service decision. The influence of consumers’ service expectations and the sensitive coefficient of consumers’ perceptive service on optimal decision-making were explored by optimization theory. First, the mathematical model of profit functions of the offline retailer and the manufacturer was developed by taking into account the service expectation respectively. Based on this, the Stackelberg game was adopted to prove that there is a linkage mechanism between the optimal retail price and the optimal service level under certain conditions. Second, we examined the conditions under which underservice occurs and the factors that influence them. Finally, we explored the stability condition under which the offline retailer’s optimal service level is against pricing. Results show that for newly launched products, the offline retailer will take the risk of increased service costs to adopt a strategy of high profit and good sales as a result of underservice. With regard to expiring products, it is impossible for the offline retailer to provide a lower-than-expected service level. Therefore, the offline retailer will adopt a strategy of small profits but quick turnover. In addition, the optimal service level of the offline retailer is stable against the optimal retail price, which greatly simplifies the service decision of the offline retailer, that is, the offline retailer does not need to consider the pricing strategy of the manufacturer and only needs to offer a level of service equal to the consumers’ service expectation. Full article

Incarceration, along with its most restrictive iteration, solitary confinement, is an increasingly common experience in America. More than two million Americans are currently incarcerated, and at least one-fifth of incarcerated people will experience solitary confinement. Understanding the barriers to care people experience in prison, and especially in solitary confinement, is key to improving their access to care during and after incarceration. Drawing on in-depth qualitative interviews with a random sample of 106 people living in solitary confinement and a convenience sample of 77 people working in solitary confinement in Washington State, we identify two key barriers to care that people in solitary confinement face: cultural barriers (assumptions that incarcerated people do not need or do not deserve care) and structural barriers (physical spaces and policies that make contacting a healthcare provider difficult). While scholarship has documented both the negative health consequences of solitary confinement and correctional healthcare providers’ challenges navigating between the “dual loyalty” of patient care and security missions, especially within solitary confinement, few have documented the specific mechanisms by which people in solitary confinement are repeatedly triaged out of healthcare access. Understanding these barriers to care is critical not only to improving correctional healthcare delivery but also to improving healthcare access for millions of formerly incarcerated people who have likely had negative experiences seeking healthcare in prison, especially if they were in solitary confinement. Full article

Although the significance of destination image is acknowledged, its effect on tourist reactions, especially energy-saving behavior, remains unknown. This research aimed to explore tourist energy-saving behavior (TESB) and loyalty (TL) in a rural land context by using the cognition-affect-behavior (CAB) model. The findings indicated: (1) destination image positively and directly influenced TESB and TL; (2) relationship quality variables, i.e., tourist satisfaction and destination trust, positively and separately mediated the associations of destination image with TESB and TL; and (3) a cross-validation approach of rural and urban cases documented support for the research findings. This study extends the destination image literature by introducing the CAB model and the cross-validation approach to examine energy-saving behavior and loyalty. It offers guidance and a reference for tourism destination practitioners to promote energy-saving behavior and loyalty through the enhancement of destination image and relationship quality. Full article

With the rapid development of electronic commerce, consumers can freely buy the same product from a manufacturers’ Internet channel or a resellers’ physical channel. Based on the consumers’ channel preferences, this article classifies consumers into three types and investigates the price decision in a dual-channel supply chain using a Stackelberg game, which assumes that the manufacturer, as the game leader, first sets the wholesale price, then the reseller decides the retail price, according to the wholesale price. Furthermore, some numerical experiments are developed to investigate the impact of consumer acceptance, the degree of customer loyalty, and the proportion of identical shoppers on prices and profits. The results show that whether both the retail price and the wholesale price rise or fall depends on a combination of the cost of the physical channel and the Internet shopper’s acceptance of the Internet channel. The reseller’s profit is always lower than the manufacturer’s profit. The reseller’s profit is lower and the manufacturer’s profit is higher, compared with that of a traditional single channel supply chain. The numerical experiments showed that when an Internet shopper’s acceptance of an Internet channel is lower, the wholesale price and retail price in the dual channels will increase with an increase of the degree of customer loyalty (the proportion of identical shoppers). The reseller’s profit (the manufacturer’s profit) will reduce (rise) with the augmentation of the Internet shopper’s acceptance of an Internet channel. Finally, we design a revenue-sharing contract that can coordinate the supply chain and implement a win–win strategy for all partners. This work makes some contributions to the research area of coordination in dual-channel supply chains. Full article

Environmental and social responsibilities have led many manufacturers to used products recovery. Meanwhile, many manufacturers nowadays sell products via indirect retailer channels and direct Internet channels. This paper models a dual-channel closed-loop supply chain to improve the sustainability of products. We apply the two-stage optimization technique and the Nash game to examine the impacts of the retail services and the degree of customer loyalty to the retail channel on the pricing of players in a centralized and a decentralized dual-channel supply chain. Our results show that the retail services have a great impact on the manufacturer and the retailer’s pricing strategies. We also compare the differences of pricing strategies between a centralized and a decentralized dual-channel supply chain and suggest the optimal retail services and pricing decisions for the players in the supply chain. Full article