Search Results (61)

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

Amid the global push for agricultural green transformation, sustainable agriculture requires not only technological innovation but also market mechanisms that effectively incentivize green practices. Agricultural e-commerce is increasingly viewed as a potential driver of green technology diffusion among farmers. However, the extent and mechanism of e-commerce’s influence on farmers’ green production remain underexplored. Using survey data from 346 rural households in Inner Mongolia, China, this study develops a conceptual framework of “e-commerce participation–green cognition–green adoption” and employs propensity score matching (PSM) combined with mediation analysis to evaluate the impact of e-commerce participation on green technology adoption. The empirical results yield four main findings: (1) E-commerce participation significantly promotes the adoption of green production technologies, with an estimated 29.52% increase in adoption. (2) Participation has a strong positive effect on water-saving irrigation and pest control technologies at the 5% significance level, a moderate effect on straw incorporation at the 10% level, and no statistically significant impact on plastic film recycling or organic fertilizer use. (3) Compared to third-party sales, the direct e-commerce model more effectively promotes green technology adoption, with an increase of 21.64% at the 5% significance level. (4) Green cognition serves as a mediator in the relationship between e-commerce and green adoption behavior. This study makes contributions by introducing e-commerce participation as a novel explanatory pathway for green technology adoption, going beyond traditional policy-driven and resource-based perspectives. It further highlights the role of cognitive mechanisms in shaping adoption behaviors. The study recommends that policymakers subsidize farmers’ participation in e-commerce, invest in green awareness programs, and support differentiated e-commerce models to enhance their positive impact on sustainable agricultural practices. Full article

Agricultural green production (AGP) is a key strategy for ensuring stable and sustainable grain production in developing countries. However, from the perspective of technology acquisition, research on farmers’ willingness to adopt AGP remains limited. Based on this, a survey was conducted on 862 households in major grain-producing counties in the Huang Huai Hai Plain of China with a reliable and effective response rate of 97.44%. The aim was to employ Probit and mediation models to empirically analyze the direct impacts of green perception benefits and environmental regulation intensity on farmers’ AGP willingness, and further examine the intrinsic mechanisms of technology acquisition. The results demonstrated that both green perception benefits and environmental regulation intensity significantly enhanced farmers’ willingness to engage in AGP, with green perception benefits having a greater influence. Among the two-dimensional variables, economic benefits had a stronger promoting effect than identity benefits, with a difference of 0.044 units, while subjective regulation intensity outperformed objective regulation intensity by 0.173 units. This suggested the need to strengthen the subjective impact of AGP policies in practice. Further analysis revealed that technology acquisition mediated 5.87% of the effect of green perception benefits on farmers’ AGP willingness, with acquisition evaluation having the greatest mediating effect, followed by acquisition quality and acquisition channels. However, although the overall environmental regulation intensity did not significantly impact farmers’ willingness to engage in AGP, its two-dimensional indicators played a mediating role to varying degrees. The findings in this study provide valuable empirical evidence for promoting AGP among grain producers, contributing to grain production security and the sustainable development of developing countries. Thus, implementing environmental regulatory policies tailored to local conditions, enhancing farmers’ economic awareness and sense of responsibility, and expanding farmers’ channels for technology acquisition are reasonable policy choices. Full article

To enhance product greenness and operational performance, this study designs a Nash bargaining contract incorporating consumer environmental awareness in an agricultural supply chain consisting of one manufacturer and one retailer. The manufacturer invests in green technologies and the retailer shares partial green costs to improve greenness and efficiency. Using game theory, theoretical models for competitive scenario without Nash bargaining, local cooperative scenario with given ratio, and global cooperative scenario with Nash bargaining are constructed. Through comparison and sensitivity analysis, the enhancements from Nash bargaining are explored, and the effects of consumer environmental awareness on these enhancements are examined. The findings reveal several key insights. First, the process of bargaining determines the optimal contract ratio, which also depends on the magnitude of price sensitivity, marginal green costs, and consumer environmental awareness. Second, the Nash bargaining contract significantly improves product greenness, increases retail prices, and boosts profits for both the manufacturer and the retailer. Finally, consumer environmental awareness amplifies the effectiveness of the Nash bargaining contract, leading to greener products, higher prices, and greater overall supply chain profits. This research contributes to agricultural supply chain management by providing a theoretically rigorous Nash bargaining mechanism alongside a real-world case study, which harmonizes environmental stewardship and economic viability in agricultural supply chains. The findings offer actionable insights for supply chain managers and policymakers seeking to promote green innovation while maintaining profitability. Full article

The restrictions imposed by the European Green Deal on Europe are expected to make Europe climate-neutral by 2050. In this context, this article examines the current efforts to reduce emission levels, focusing on available international scientific papers concerning European territory, particularly Poland. The study paid special attention to the sector of agriculture, which is considered a key contributor to greenhouse gas generation. It also analysed the impact of various tillage techniques and the application of organic and inorganic fertilisers, e.g., nitrogen fertilisers, digestate, or compost, on the emissions of greenhouse gases and other environmentally harmful substances. Although there are few scientific articles available that comprehensively describe the problem of greenhouse gas emissions from agriculture, it is still possible to observe the growing awareness of farmers and their daily impact on the environment. The current study demonstrated that agricultural activities significantly contribute to the emissions of three main greenhouse gases: carbon dioxide, nitrous oxide, and methane. The tillage and soil fertilisation methods used play a crucial role in their emissions into the atmosphere. The use of no-tillage (or reduced-tillage) techniques contributes to the sustainable development of agriculture while reducing greenhouse gas emissions. The machinery and fuels used, along with innovative systems and sensors for precise fertilisation, play a significant role in lowering emission levels in agriculture. The authors intend to identify potential opportunities to improve crop productivity and contribute to sustainable reductions in gas emissions. Full article

Green production technology is a critical component of contemporary agricultural development, playing a pivotal role in the promotion of sustainable agricultural practices. Information literacy is the basic ability for farmers to engage in agricultural production, including information awareness, information knowledge, and information ability. In order to investigate the impact of information literacy on farmers’ green production technology adoption behavior, this paper constructs information literacy indicators using factor analysis, based on survey data from 1316 farming households in Shanxi and Hebei provinces, and empirically analyzed the impact of information literacy on farmers’ green production technology adoption behavior and the moderating effect of risk attitude using the Heckman model and moderating effect model, respectively. The empirical evidence indicates the following: (1) Information literacy can significantly contribute to farmers’ adoption decisions and adoption degree of green production technologies. (2) Information literacy has a significant effect on the adoption decisions of all five green production technologies. (3) The results of the heterogeneity analysis indicate that the coefficient of information literacy on the degree of adoption of green production technologies by farmers with different endowment characteristics varies significantly. The promotion effect is more pronounced for small-scale farmers and farmers with a high share of agricultural income. (4) The interaction term between risk attitude and information literacy has a significant effect on farmers’ green production technology adoption degree. Based on these findings, the paper recommends that relevant institutions focus on enhancing farmers’ information literacy, strengthening the agricultural production guarantee system, and developing differentiated strategies for promoting green production technologies. Full article

The development of rural digitalization has become a key driving force for promoting green agricultural production. However, in practical operations, due to the insufficient digital skills and lack of necessary digital human capital among farmers, they struggle to distinguish between green production methods and traditional practices, which in turn reduces their willingness to adopt green production. This study employed empirical research methods to collect data from 854 farmers in China’s largest grain-producing region and used the Probit model to analyze the impact of digital human capital on farmers’ willingness to engage in green production. The results indicate that an increase in digital human capital can significantly enhance farmers’ willingness to engage in green production. Additionally, it was found that online learning can enhance farmers’ willingness towards green production, with informal online learning proving more effective. Further analysis revealed that social networks play a mediating role between digital human capital and farmers’ willingness to engage in green production. The study also explored the heterogeneous impact of digital human capital on different groups of farmers, highlighting that increases in digital human capital have a more pronounced effect on the willingness of small-scale farmers and middle-aged farmers to engage in green production. Therefore, continuously enhancing digital human capital, emphasizing diverse learning channels, and leveraging ’acquaintance networks’ to encourage farmers to improve their awareness of green production through digital platforms are critical for promoting sustainable green agriculture in developing countries. Full article

Metropolitan areas increasingly confront complex challenges related to food security, social inequality, environmental degradation, and resource scarcity, exacerbated by rapid urbanization, climate change, and the reliance on extended, fragile supply chains. Urban and peri-urban agriculture (UPA) is recognized as a promising approach to mitigate these issues. For example, it enhances food security and nutrition by strengthening local food supply systems, improves livelihoods by providing employment and income for local residents, and promotes environmental sustainability through the creation of greening spaces and reduction of food miles. However, the full potential of UPA remains constrained by various technological, economic, and social barriers, such as limited growing spaces, lack of land tenure security, low economic efficiency, and insufficient public awareness and acceptance. Given that the technological innovations are critical in overcoming these barriers and maximizing the positive impacts of UPA, this review provides a state-of-the-art overview of advanced technologies and tools applicable to UPA, aiming to inform how these innovations can be better enabled to enhance UPA’s contributions to sustainable urban food systems. The review begins by defining UPA, categorizing its various forms, and exploring its multifunctional roles within urban contexts. It then presents a thorough analysis of a range of UPA technologies that serve specific purposes, including productivity and product quality improvement, space utilization optimization, resource recycling, and land use management. Furthermore, the review evaluates the current challenges faced by these technologies throughout the stages of research and development (R&D), dissemination and extension, and application and commercialization, employing an analytical framework adapted from Technology Life Cycle theories. In conclusion, the review emphasizes the crucial roles that UPA and relevant technological innovations play in transforming food systems and urban environments. It proposes four key recommendations: (1) enhancing funding mechanisms and fostering interdisciplinary collaboration for UPA R&D, (2) strengthening UPA technology dissemination systems, (3) promoting economic feasibility and market integration within UPA business models, and (4) establishing supportive environments among all stakeholders in the innovation process. These targeted strategies are essential for scaling UPA technologies, thereby strengthening food security, environmental sustainability, and socio-economic resilience in metropolitan areas. Full article

The production of green agricultural products and carbon sink compensation play a crucial role in mitigating climate change. Farmers’ behaviors are influenced by both social norms and personal norms. This study aims to explore how these norms shape farmers’ carbon sink compensation behaviors and to provide a theoretical basis for formulating effective policies and incentive mechanisms. A mixed-methods approach was adopted in this study, involving in-depth interviews with 13 agricultural workers and a survey of 409 individuals from China, Japan, and South Korea who are or were engaged in agriculture-related work. The results indicate that the activation of personal norms is primarily driven by economic costs rather than mere moral responsibility. Subjective norms serve as a significant mediator between personal norms and behavior. Social norms indirectly influence behavior through policy guidance and community support. Based on these findings, specific strategies to strengthen personal norms, optimize social norms, and improve policy incentives were proposed to enhance farmers’ willingness to participate in carbon sink compensation and promote sustainable low-carbon agriculture. To effectively promote farmers’ participation in carbon sink compensation, it is necessary to foster a positive social atmosphere at the community level while addressing farmers’ personal needs by enhancing environmental awareness and engagement through policy guidance and incentives. This study employs grounded theory, combining open, axial, and selective coding to thoroughly analyze the interaction between social and personal norms and their positive impact on farmers’ behavior, specifically regarding green agricultural product carbon sink compensation. Concrete policy and community-level pathways are proposed, providing clear guidance for both theory and practice. Full article

E-commerce platform-based supply chains have emerged as efficient and widely used channels for the distribution of agricultural products, with low-carbon supply chains capable of reducing the carbon footprint of these products from the initial to the terminal stage, which has led to their increasing adoption by consumers. Based on major e-commerce platforms in China, combined with an extended technology acceptance model, this study examines the factors affecting low-carbon supply chain adoption by agricultural product consumers on e-commerce platforms. The results showed that consumers’ perceived risk, perceived usefulness, and adoption attitude all influence their adoption behavior, with the effect of adoption attitude being the greatest. Furthermore, the effect of perceived usefulness on adoption attitude is stronger than that of perceived risk. Moreover, perceived usefulness is affected mainly by the perceived price, technical utility, green behavior tendency, and subjective norms, whereas the perceived risk is affected mainly by technical utility, information display and dissemination, and green behavior tendency. This study provides valuable insights for e-commerce platforms to better understand the needs of agricultural product consumers, improve market competitiveness, and enhance consumers’ awareness and willingness of adopting low-carbon approaches, which can promote the low-carbon sustainable development of agricultural product supply chains. Full article

Leveraging the transformative potential of digital technologies to support the farmers’ green production transformation (FGPT) is a critical catalyst for facilitating the accelerated green transformation and upgrading of agricultural systems, thereby achieving high-quality agricultural development. Using survey data from major watermelon- and muskmelon-producing regions in Henan, Shandong, and Xinjiang, and employing Ordinary Least Squares (OLS), Propensity Score Matching (PSM), and the Logit model, this study examines the mechanisms through which digital technology influences FGPT. The findings reveal that the adoption of digital technology significantly reduces farmers’ use of pesticides and fertilizers, with a particularly pronounced effect on pesticide reduction. Heterogeneity analysis indicates that the impact of digital technology on reducing pesticide and fertilizer usage varies across regions: while its adoption leads to significant reductions in Henan and Shandong, the positive effects in Xinjiang remain statistically insignificant. Mechanism analysis shows that digital technology enhances FGPT by reducing information asymmetry, improving market access, and enhancing precision management practices. Based on these findings, this study recommends expanding awareness campaigns to accelerate the adoption of digital technology, enhancing digital infrastructure to bridge the urban–rural digital divide, and optimizing digital technology promotion systems. These actions can be taken alongside the implementation of economic incentives and compensation mechanisms. The insights and policy recommendations from this research provide valuable guidance for China and other countries seeking to leverage digital technology for sustainable agricultural development. Full article

Agricultural insurance not only plays a significant role in disseminating agricultural risks and stabilizing farmers’ income, but also constitutes an essential means of promoting the transformation of agricultural development from excessive reliance on resources to a green production mode. Based on the survey data of 978 rice farmers in Jiangxi Province in 2022, this paper explored the influence of farmers’ participation in policy-based agricultural insurance on the adoption of soil testing and formula fertilization technology through the propensity score matching method. The results indicate that farmers participating in policy-based agricultural insurance exhibit significantly superior performance in adopting soil testing and formula fertilization technology compared to those not participating. Further analysis found that there were significant differences between farmers with different resource endowments participating in policy-based agricultural insurance, and that the policy-based agricultural insurance had a better effect on the adoption of soil testing and formula fertilization technology for farmers with more years of education, part-time employment, and more flat land than it did for farmers with fewer years of education, professional farmers, and more sloping land. The main conclusion is that the guarantee function of agricultural insurance in rural areas should be enhanced; the training and publicity of farmers’ production technology and environmental awareness should be strengthened; rural characteristic industries and county economies should be vigorously developed; high-standard farmland should be vigorously constructed; and policy suggestions should be made on agricultural infrastructure construction. Full article

This study models a two-stage agricultural supply chain consisting of a financially constrained manufacturer of agricultural products and a financially stable retailer. We examine two supply chain structures: traditional and dual channel. Our analysis centers on the effects of consumer green preferences, consumer sensitivity to the freshness of agricultural products, and substitution rate between green and non-green agricultural products on the profitability of supply chain members. The purpose of this work is to study the optimal financing strategy for companies producing both regular and organic products simultaneously. We analyze optimal financing strategies for the manufacturer using three models: bank financing, internal debt financing, and internal equity financing. Our results indicate that in both traditional and dual-channel supply chains, increased consumer green preferences or greater sensitivity to the freshness of agricultural products improve supply chain profitability, while a higher substitution rate between green and non-green products reduces profits. Additionally, the manufacturer prefers internal debt financing when consumer environmental awareness is low. Conversely, as consumer environmental awareness increases, internal equity financing becomes more profitable. These findings offer valuable insights for agricultural product manufacturers facing financial constraints, assisting them in selecting the most appropriate financing model. Full article

Vietnam is a country highly vulnerable to climate change. Specifically, climate change has seriously impacted all aspects of Vietnam’s economic and social life, especially agricultural production. In this article, we focus on analyzing the current situation and the impacts of climate change on agricultural production and food security in Vietnam, especially in the Mekong River Delta (MRD) region. Vietnam’s climate change scenarios (RCP4.5 and RCP 8.5) have warned of serious increases in temperature, rainfall, and sea level rises for the MRD in coming times. This will lead to a risk of flooding in nearly 50% of the region’s area and will seriously affect agricultural production in many aspects such as soil quality degradation, scarcity of water resources, increased droughts and floods, reduced crop productivity, and so on. These impacts will reduce Vietnam’s food supply capacity, but do not compromise national food security from a short-term perspective. Faced with this situation, the Government of Vietnam has implemented many comprehensive measures to transform agriculture towards ecology, sustainability, and low carbon emissions, with the goal of green growth and neutral carbon emissions by 2050. In particular, the focus is on combining nature-based solutions with the application of modern science and technology in agricultural production, raising awareness and the response capacity of domestic people, with international cooperation in addressing climate change issues. Full article

The primary objective of this study is to examine the relationships between energy consumption in agriculture from renewable and non-renewable sources and the production levels in the agricultural sector across European Union countries. Additionally, this study aims to identify countries that differ in the development of their agricultural sector in terms of environmental care and to highlight the causes and consequences of these identified disparities. The classification of countries was conducted using the Principal Component Analysis method and a biplot. Panel data for the period 2000–2022, a VAR model, the impulse response function (IRF), and causality tests were used for this study. The results indicate two distinct groups of countries that significantly differ in adopting green agricultural practices. Only seven EU countries stand out for sustainable agriculture with low pesticide use, a significant share of organic farms, and high use of renewable energy in agriculture. Energy consumption affects agricultural production differently in the two groups of countries studied: in countries with sustainable agriculture, an increase in renewable energy consumption translates into a positive increase in agricultural production. On the other hand, an increase in non-renewable energy consumption shows a dampening effect on agricultural production growth, especially in countries with less sustainable agriculture. The results of this study highlight the need to promote renewable energy development in agriculture and raise awareness about the adverse environmental effects of intensive agriculture while emphasising the positive impact of organic agriculture on agricultural production. Full article