Search Results (2)

This study aims to provide a comprehensive knowledge mapping and extensive analysis of NeuroIS research, elucidating global trends and directions within this field from January 2007 to January 2024. A visual analysis of 256 research articles sourced from the Scopus database is conducted. The knowledge mapping, utilizing CiteSpace (CiteSpace 3.6 R1) and VOSviewer (VOSviewer 1.6.19), illustrates the current research landscape, encompassing collaboration networks, co-citation networks, references exhibiting citation bursts, and keyword analysis. The findings highlight the United States and Germany as leading nations in the exploration of NeuroIS, with the Karlsruher Institut für Technologie in Germany identified as a prominent institution in this domain. René Riedl, Pierre-Majorique Léger, Marc T. P. Adam, and Christof Weinhardt emerge as the most prolific authors in the field. Noteworthy themes that have garnered attention in recent years include customer experience, information systems, and information processing. Document analysis reveals that the study by Dimoka et al. in 2012 is the most cited work, providing a comprehensive overview of global NeuroIS research. Analysis of the document co-citation network identifies electroencephalography (EEG) in the context of technostress, the social impact of information in security alerts, and user experience in human–computer interaction as key areas of focus. René Riedl is recognized as the most cited researcher, while MIS Quarterly is distinguished as the leading journal in this field. Twelve NeuroIS papers exhibit high citation counts, with significant activity noted in 2021 and 2022. The timeline delineates the evolution of topics such as neuroscience, fMRI, cognitive neuroscience, social media, trust, eye tracking, and human–computer interaction. This study pioneers the examination of the current research status of NeuroIS through bibliometric analysis and the latest available data. It advocates for enhanced collaborations among scholars and institutions to improve information systems management and foster the development of NeuroIS. The study underscores the importance of ongoing research and cooperation in NeuroIS to deepen our understanding of how neuroscience can inform information systems design and management, thereby enhancing human–technology interaction. By identifying key trends, influential authors, and prominent themes, this analysis lays the groundwork for further exploration and innovation in this interdisciplinary domain. As technology continues to advance and our reliance on information systems intensifies, the insights derived from NeuroIS research can provide valuable perspectives on enhancing user experiences, optimizing information processing, and applying neuroscientific principles to develop more effective IT artifacts. Through sustained collaboration and knowledge sharing, the NeuroIS community can drive progress and shape the future of information systems management in an increasingly dynamic digital landscape. Full article

The present study addresses the question of whether explicit, survey-type measures of attitude differ in sensitivity when compared to implicit, non-conscious measures of attitude in the context of attitude changes in response to evaluative conditioning (EC). In the frame of a pre-test, participants rated 300 brand names on a Likert-type scale, the results of which were then used to create personalised lists of neutral brands. After this initial online component, the participants were exposed to one, five, and ten rounds of EC (during three separate sessions), during which half of the brands were paired with pleasant audio excerpts (positive EC) and the remainder were paired with unpleasant audio excerpts (negative EC). Following each conditioning round, the participants rated the brand names again, whilst changes in the brain’s electrical activity in response to the brands were recorded via electroencephalography (EEG). After having rated the brand names, the participants also completed two implicit association tests (IAT; one for each of the neutral conditions). The results revealed that self-reported, explicit responses of brand names remained unchanged despite having been conditioned. Similarly, the IAT did not reveal any declines in reaction time. In contrast, the EEG data appeared to not only be sensitive to initial brand ratings, but also the conditioning effects of initially neutral brands. Respective neurophysiological effects were found at frontal electrode locations AF3 and AF4 for a 1 s-long time window starting at 400 ms after stimulus onset. Furthermore, the EEG revealed that changes in brand attitude are more susceptible to the effects of negative conditioning than positive conditioning. Given the rather small sample size, any generalizability seems vague, but the present results provide scientific evidence that EEG could indeed be a valuable additional method to investigate EC effects. The results of this study support the notion of utilising a multidimensional approach, inclusive of neuroscience, to understanding consumer attitudes instead of solely relying on self-report measures. In the end, the brain knows more than it admits to consciousness and language, which is why objective methods should always be included in any study. Full article