Search Results (6)

Companies use emoticons in the content of their brand fan pages as a means to enhance their relationships with consumers. Few studies have been conducted on how emoticons work on Facebook brand fan pages. In addition, previous research on emoticons does not provide any obvious mechanism for emoticons’ effects, and their findings also have certain limitations as a result that reveal mixed results. This study was designed to clarify the mechanism for emoticons’ effects. Two studies were conducted in total. In Study 1, we conducted a one-way ANOVA on 82 subjects recruited through Amazon Mechanical Turk (MTurk) and PROCESS macro model 4 for the mediation analysis. We confirmed that emoticons lowered the perceived functional value of brand fan pages and increased the perceived hedonic value. In addition, we found that the influence of emoticons on consumer attitudes toward brand fan page was only mediated by the hedonic value. In Study 2A, which examined the influence of product type and brand status, we conducted a 2 (emoticons) × 2 (product type) × 2 (brand status) ANOVA on 233 subjects recruited through Amazon MTurk, and contrast analysis and PROCESS macro model 6 were used for the interaction effect analysis and mediation analysis. We found that the positive effect of emoticons only occurred in utilitarian products with high brand status and hedonic products with low brand status. Study 2B, conducted using an Instagram version, yielded results identical to those of Study 2A. Finally, this study’s theoretical and practical implications are discussed. Full article

The Amazon River has the highest discharge in the world. Nevertheless, there is still a lack of the research on the interaction between river-diluted water and the ocean. This study used the remote sensing data (2008–2017) of the Moderate Resolution Imaging Spectroradiometer (MODIS) aboard the Aqua satellite, and data of the currents, wind fields, sea surface temperature, and water depth. The river–sea interaction off the Amazon estuary was studied by analyzing the diffusion of river-diluted water and the distribution of surface suspended particulate matter (SPM). The results revealed that the Amazon estuary has a “filter effect,” whereby the distribution of the surface SPM exhibited significant spatial characteristics of being high in the nearshore area and low in the offshore area. Most of the SPM accumulated within the estuary in a fan shape, although some was distributed in the shallow water region of the continental shelf along the coasts on both sides of the estuary. The currents were found to limit the diffusion range of SPM. The flow direction and velocity of the North Brazil Current and the North Equatorial Countercurrent, which are largely driven by the magnitude of the trade wind stress, are the main forces controlling the long-distance diffusion of diluted water, thus forming unique river–sea interaction patterns in the Amazon estuary. This research provides a supplement and reference for the study of the diffusion process of SPM and river-diluted water, and on the estuarine river–sea interactions of other large rivers worldwide. Full article

The outbreak of COVID-19 in 2020 has posed several challenges to the sporting industry, caused by the change in behavior of sporting fans from purchasing event tickets to watching live broadcasts of events on the Internet. This study aims to gain a deeper understanding of fan behavior in this “new normal”. It adopts a technology acceptance model (TAM) to explore the effects of social presence (SP) in the context of online viewing of professional sports. For this purpose, the authors conducted an online survey of viewers who watched NBA sports events on the Amazon Mechanical Turk website using the Together Mode feature of Microsoft Teams. We collected 209 valid questionnaires and performed a partial least squares structural equation modeling analysis. The results showed that the SP-TAM structural model has adequate predictive relevance, and SP has a statistically significant positive relationship with both perceived ease of use and perceived usefulness. The model was thus validated, contributing to the existing body of knowledge on emerging technologies such as the creation of a virtual audience in sports. The study’s findings suggest that technology developers should focus on the effects of SP and emphasize practical functions to increase the use intention of sporting fans. Furthermore, professional sporting leagues should prioritize the use of virtual fan technology to optimize the viewing experience of their fans. Full article

We carried out a rock magnetic study of two deep-sea gravity cores from the Demerara Rise, NE South America. Our previous studies provided radiocarbon and paleomagnetic chronologies for these cores. This study presents detailed rock magnetic measurements on these cores in order to characterize the rock magnetic mineralogy and grain size as indicators of the overall clastic fraction. We measured the magnetic susceptibility, anhysteretic remanence, and isothermal remanence and demagnetized the remanences at several alternating field demagnetization levels. The magnetic intensities estimate the magnetic material concentration (and indirectly the overall clastic fraction) in the cores. Ratios of rock magnetic parameters indicate the relative grain size of the magnetic material (and indirectly the overall clastic grain size). Rock magnetic intensity parameters and rock magnetic ratios both vary systematically and synchronously over the last 30,000 years in both cores. There is a multi-millennial-scale cyclicity, with intervals of high magnetic intensity (high magnetic and clastic content) with low magnetic ratios (coarser magnetic and clastic grain size), alternating in sequence with intervals of low magnetic intensity with high magnetic ratios (finer grain size). There is also a higher-frequency millennial-scale variability in intensity superposed on the multi-millennial-scale variability. There are nine (A–I) multi-millennial-scale intervals in the cores. Intervals A, C, E, G, and I have high magnetic and clastic content with coarser overall magnetic and clastic grain size and are likely intervals of enhanced rainfall and runoff from the NE South American margin to the coastal ocean. In contrast, intervals B, D, F, and H have lower clastic flux with finer overall grain size, probably indicating lower continental rainfall and runoff. During the Holocene, high rainfall and runoff intervals can be related to cooler times and low rainfall and runoff to warmer times. The opposite pattern existed during the Pleistocene, with higher rainfall and runoff during interstadial conditions and lower rainfall and runoff during stadial conditions. We noted a similar pattern of Pleistocene multi-millennial-scale variability in a transect of deep-sea sediment cores along the NE Brazilian margin, from the Cariaco Basin (~10 N) to the NE Brazilian margin (~1° N–4° S). However the NW part of this transect (Cariaco Basin, Demerara Rise, Amazon Fan) has an out-of-phase relationship with the SE part of the transect (NE Brazilian margin) between warm–cold and wet–dry conditions. One possible cause of the high–low rainfall and runoff patterns might be oscillation of the Intertropical Convergence Zone (ITCZ), with higher rainfall and runoff associated with a more southerly average position of the ITCZ and lower rainfall and runoff associated with a more northerly average position of the ITCZ. Full article

Gas hydrate provinces occur in two sedimentary basins along Brazil’s continental margin: (1) The Rio Grande Cone in the southeast, and (2) the Amazon deep-sea fan in the equatorial region. The occurrence of gas hydrates in these depocenters was first detected geophysically and has recently been proven by seafloor sampling of gas vents, detected as water column acoustic anomalies rising from seafloor depressions (pockmarks) and/or mounds, many associated with seafloor faults formed by the gravitational collapse of both depocenters. The gas vents include typical features of cold seep systems, including shallow sulphate reduction depths (<4 m), authigenic carbonate pavements, and chemosynthetic ecosystems. In both areas, gas sampled in hydrate and in sediments is dominantly formed by biogenic methane. Calculation of the methane hydrate stability zone for water temperatures in the two areas shows that gas vents occur along its feather edge (water depths between 510 and 760 m in the Rio Grande Cone and between 500 and 670 m in the Amazon deep-sea fan), but also in deeper waters within the stability zone. Gas venting along the feather edge of the stability zone could reflect gas hydrate dissociation and release to the oceans, as inferred on other continental margins, or upward fluid flow through the stability zone facilitated by tectonic structures recording the gravitational collapse of both depocenters. The potential quantity of venting gas on the Brazilian margin under different scenarios of natural or anthropogenic change requires further investigation. The studied areas provide natural laboratories where these critical processes can be analyzed and quantified. Full article

In this work, we investigated the molecular stable isotope compositions of hydrate-bound and dissolved gases in sediments of the Amazon deep-sea fan and adjacent continental slope, Foz do Amazonas Basin, Brazil. Some cores were obtained in places with active gas venting on the seafloor and, in one of the locations, the venting gas is probably associated with the dissociation of hydrates near the edge of their stability zone. Results of the methane stable isotopes (δ¹³C and δD) of hydrate-bound and dissolved gases in sediments for the Amazon fan indicated the dominant microbial origin of methane via carbon dioxide reduction, in which ¹³C and deuterium isotopes were highly depleted (δ¹³C and δD of −102.2% to −74.2% V-PDB and −190 to −150% V-SMOW, respectively). The combination of C1/(C2+C3) versus δ¹³C plot also suggested a biogenic origin for methane in all analysed samples (commonly >1000). However, a mixture of thermogenic and microbial gases was suggested for the hydrate-bound and dissolved gases in the continental slope adjacent to the Amazon fan, in which the combination of chemical and isotopic gas compositions in the C1/(C2+C3) versus δ¹³C plot were <100 in one of the recovered cores. Moreover, the δ¹³C-ethane of −30.0% indicates a thermogenic origin. Full article