Marketing, Technologies and a New Era: Reflections after the COVID-19 Crisis
A special issue of Businesses (ISSN 2673-7116).
Deadline for manuscript submissions: closed (30 September 2022) | Viewed by 6624
Special Issue Editors
Interests: consumer neuroscience; sport marketing; consumer-brand relationships; sport ecology
Interests: engineering and technology with an emphasis on electrical engineering, electronics and informatics exact sciences with an emphasis on computer and information sciences; social sciences with an emphasis on economics and management
Interests: medical sciences with an emphasis on health sciences; social sciences with an emphasis on economics and management; exact sciences with an emphasis on mathematics; social sciences with an emphasis on psychology; social sciences with an emphasis on sociology
Special Issue Information
Dear Colleagues,
Throughout history, marketing has undergone an enormous transformation in all sectors, in strategy outlined and tactics applied. The pandemic period we are experiencing, namely between the lockdwown phases widespread in the world (between January 2020 and April 2021), has profoundly affected the way we conceive marketing and the importance that new technologies have in the design and application of technological tools available. The purpose of this special issue with the title: “Marketing, Technologies and a New Era: Reflections after the COVID-19 Crisis” is to present a set of works related to the pandemic period in the most diverse areas where marketing and technology are dominant. Given the panoply of technological tools available to marketing and management professionals in the most varied sectors, we approach the global perspective (e.g., artificial intelligence applied in marketing, business intelligence databases and marketing or gamification technologies to marketing) or more specific (e.g., consumer neuroscience, machine learning applied to marketing, or technologies applied to tourism marketing) of marketing and technologies as a consequence of COVID-19.
Dr. Ricardo Cayolla
Dr. José Luís Reis
Dr. José Paulo Santos
Guest Editors
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Keywords
- marketing
- technologies
- COVID-19
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