Fast Fashion – Slow Fashion: Mixed Messages in the Contemporary Fashion Discourse
A special issue of Arts (ISSN 2076-0752).
Deadline for manuscript submissions: closed (21 October 2022) | Viewed by 606
Special Issue Editor
Special Issue Information
Dear Colleagues,
Demand from fashion consumers for greater transparency and accountability from fashion brands has led to an over-simplification of fashion’s relationship with sustainability. Classification of garments as eco-friendly, green, consciously crafted, responsible or ‘slow’ equates to good fashion practices, designed to reassure consumers that their concerns about the socio-ecological issues in fashion are being addressed. Such suggestive yet indefinite communications can lead to confused messaging, mis-informed consumer decision-making and encourages superficial ‘green-washing’ by some industry participants.
Conscious consumers now seek to be better educated about the people and production process behind their fashion purchases, as fashion brands work to adjust supply-chain and business operations to improve the sustainable and ethical credentials of their products. As such, there is a compelling need for fashion to evolve its communication practices to better support a more nuanced understanding of fashion’s complex relationship with sustainability. This topic requires creative inter-disciplinary analysis, drawing on contemporary fashion, media, marketing and ecological perspectives, as well as examination through the lens of consumer tastes, and the influence of discursive practices.Dr. Rachel Matthews
Guest Editor
Manuscript Submission Information
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Keywords
- fashion discourse
- sustainability marketing
- green-washing
- transparency
- narratives of influence
- conscious consumption
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